Topics change each semester. For Fall 2017: A1 Public Relations Management: Through visits by leading industry professionals, readings and case studies, students who are about to set out on their PR careers receive a comprehensive view of the many paths open to them (corporate comm staff, agency track, social/digital/analytics, entrepreneurial directions, sports/entertainment, not-for-profit) students learn about the competencies required in each, begin to formulate their career objectives and build plans for getting there; B1 Health Campaigns: Involves the principles and practices of designing media campaigns to promote health behavior change, whether related to smoking/alcohol consumption, physical activity/diet, condom use, public safety, and environmental issues. Uses theory and persuasive elements as a basis for designing and implementing health media campaigns via traditional, new, and social media. Students are tasked to evaluate extant health campaign messages and design their own health campaign messages; C1 Branding, Communications, and Reputation: The class will focus on tangible and intangible elements of branding, communications and reputation and will meet once each week, every Monday from 2:30 until 5:15 p.m. Among topics and organizations to be discussed are the Olympics, monarchies, heritage brands, The Nobel Prize, and women's professional sports. Active student participation is expected.