Courses
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SHA HF 432: Hospitality Leadership
This course will focus on leadership and management for the hospitality industry. Using a leadership continuum as a framework, we will explore several different levels of leadership, from a "traditional" leadership role as the head of a major corporation to the more personal aspect of self-leadership. Several different leadership models will be analyzed and applied to the hospitality industry. Leadership tools will be explored - hands-on, realistic tools that you will be able to use in your personal lives, while in school and in the business world upon graduation. Seniors only. 4 credits, offered Fall & Spring. -
SHA HF 440: International Experience
This requirement is fulfilled by studying and/or working abroad. Students typically enroll in a BU Study Abroad program, another approved study abroad program or attaining an internship abroad. Students are able to satisfy this requirement in other ways but must discuss how with their faculty advisor and the Director of Career Services. All students are required to have their HF440 activities pre-approved by their faculty advisor and the Director of Career Services prior to completing work/activities. [ 0 cr. ] -
SHA HF 460: Hospitality Strategic Marketing
This is an advanced course focusing on hospitality marketing strategies for hotels, restaurants, tourist attractions or other related events and experiences. In this course we will build upon and integrate basic marketing principles into complex marketing strategies designed to capture market share. All projects are for real situations with real "clients" to be delivered in real time, enabling us to work with industry professionals. Special attention will be placed on market research, targeted marketing, digital marketing, presentation skills. The semester culminates with an oral, written and visual delivery of the marketing plan to the industry executives. Seniors Only. 4 credits, offered Fall & Spring. -
SHA HF 470: Advanced Revenue Management
An advanced study of Hotel Revenue Management. To gain more in depth knowledge of revenue management practices, classroom work is combined with a field project. -
SHA HF 532: Hospitality Leadership
This course will focus on leadership and management for the hospitality industry. Using a leadership continuum as a framework, we will explore several different levels of leadership, from a "traditional" leadership role as the head of a major corporation to the more personal aspect of self-leadership. Several different leadership models will be analyzed and applied to the hospitality industry. Leadership tools will be explored - hands-on, realistic tools that you will be able to use in your personal lives, while in school and in the business world upon graduation. A special paper about leadership in the hospitality industry will also be required. Seniors only. 4 credits, offered Fall & Spring -
SHA HF 560: Hospitality Strategic Marketing
This is an advanced course focusing on hospitality marketing strategies for hotels, restaurants, tourist attractions or other related events and experiences. In this course we will build upon and integrate basic marketing principles into complex marketing strategies designed to capture market share. All projects are for real situations with real "clients" to be delivered in real time, enabling us to work with industry professionals. Special attention will be placed on market research, targeted marketing, digital marketing, presentation skills. The semester culminates with an oral, written and visual delivery of the marketing plan to the industry executives. Seniors Only. 4 credits, offered Fall & Spring.
