The internet has become a ubiquitous channel for firms to reach consumers and gather business intelligence. This course will focus on developing students' quantitative skills in the context of digital marketing analytics. We will cover topics including how to design, deploy, and measure the performance digital marketing campaigns, how firms can leverage online word of mouth and the crowd, and touch upon issues of ethics and fraud as they relate to digital marketing. Students will get hands on experience with cutting edge analytics and machine learning tools through group and individual projects.