The internet has become a ubiquitous channel for firms to reach consumers and gather business intelligence. This course will focus on developing students' quantitative skills in the context of digital marketing analytics. We will cover topics including how to design, deploy, and measure the performance of digital marketing campaigns; how to run advertising experiments; how to analyze social network data; and, how firms can learn about their customers from unstructured text data and how they can leverage these insights to achieve their marketing goals. Throughout the class we will touch upon issues of ethical data collection and usage as it relates to digital marketing. Students will get hands on experience with cutting-edge analytics and machine learning tools through group and individual projects.