This course focuses on the key strategic marketing decisions managers must make: deciding whether to market globally; selecting countries in which to market; choosing marketing strategies and tactics for entry and growth; and organizing for and managing the implementation of global marketing strategies. The course uses a combination of cases, recent articles, current events and frameworks to provide evergreen lessons for application in ever changing real world situations. Global CEO, CMOs and GMs will provide real world experience as guest speakers in the class. Every business person has to have a global perspective and this class provides that for all business and/or marketing students.