This course provides students with an opportunity to deepen their understanding of the ever-changing world of marketing. Designed to build on previous undergraduate Marketing coursework, the course presents advanced concepts marketers in all companies are dealing with to grow their business. We will cover multiple business contexts including B2C, B2B, products vs. services, global vs. domestic. Students will analyze market challenges and opportunities and together the class will make decisions for the implementation of successful and sustainable marketing programs.