The course examines how healthcare organizations are tapping the power of social media to listen, learn, engage and act. Together, we will examine the impact of the communication technology revolution on the field of health marketing and communication. Through extensive readings, case studies, project assignments, use of social media and provocative weekly discussions, students will explore the extraordinary health communication challenges and opportunities driven by social media. Students will learn how social media is used in health care and why using it effectively and efficiently has become a necessary skill for many health care professionals. The impact of these profound changes will be analyzed from four perspectives: organizational, societal, professional and personal. Readings and case studies will explore the positive impact of social media as well as the new and daunting problems and threats social media present to healthcare organizations.