This course examines winner-take-all industries in which firms compete fiercely to have their product chosen as the dominant standard. Success is determined not only by a product's features and price, but also by the firm's well-chosen alliances. This course also asks if traditional strategic marketing can be applied to the fast paced, ever evolving, high technology sector. In addition to the core text, assigned readings will include recent high technology case studies, and popular industry text. Current leaders in high technology and venture capital will also be invited to complement course lectures. The final group project will entail "pitching" a high technology business plan (already written) to a panel of judges.