Prereq: SMG FE 323, SMG IS 323, SMG MK 323, SMG OM 323 and SMG SI444 or permission of the instructor. The course focuses on sales strategy and execution, critical factors in building a successful business. The entrepreneur, having successfully created a novel offering, must create and keep a customer. This course will provide students with effective sales skills to create traction with customers and maximize revenue growth. In addition, students will learn new frameworks to evaluate the various market channels, trade-offs in strategic partnerships, and approaches to managing a field sales force. The course also addresses identifying early adopters, pricing strategies, and the selling process. Students will engage in a field project assisting an entrepreneur with the go-to-market strategy. (Pilot course for Fall 2010.)