Courses

• SMG IS 428: Managing Information Security
  Combines technical and business approaches to the management of information. It will address technical issues such as cryptography, intrusion detection, and firewalls along with managerial ideas such as overall security policies, managing uncertainty and risk, and organization factors. We will examine different aspects of computer security such as password, virus protection, and managing computer security in dynamic environments. Topics will also include network security and how to secure wireless application and services. These technical details will be placed in a business context. The class will have a practical focus as we examine current "best practices" in area. There will be several guest speakers in the security area. This will be a project-oriented class and students will present their research projects during the last several classes. 4 cr.
• SMG IS 465: Managing Data Resources
  Required for Management Information Systems concentrators. Provides a practical and theoretical introduction to data management focusing on the use of relational database technology and SQL to manage an organization's data and information. Introduces recent topics such as data warehouses and Web databases. Includes a project to design and implement a relational database to manage an organization's data. 4 cr.
• SMG IS 467: Networking and Data Communications
  Required for Management Information Systems concentrators. Introduces technologies, policies, and management and organizational concepts critical to understanding the role of data communications in a rapidly changing business and social environment. The materials focus on: the data communications industry; core technologies including mobile technology and the wireless Internet; management and use of communications technologies; policies; and organizational issues.
• SMG IS 469: Designing Information Systems
  Required for Management Information Systems concentrators. Studies the process of designing and implementing management information systems. Students will learn to analyze organizational information requirements, develop specifications for information systems, manage systems development projects, and understand implementation issues. Key implementation concepts that affect management decisions will be discussed, and reenforced with programming examples. Design support tools will be used to support the design process. Includes a project to design an information system.
• SMG IS 472: Electronic Commerce
  The Internet has brought about significant change in the way business is conducted. The rules and business models, however, for the new economy are still in their infancy. This course provides a grounding in the concepts of electronic commerce, and then moves to an examination of the emergent and emerging business models. The IT/IS infrastructure that supports these various business models is addressed, particularly architecting systems including privacy and security issues.
• SMG IS 479: Innovating with Information Technology
  Surveys the organizational implementation, uses, and impacts of advanced information technology including decision support systems, management support systems, and expert systems. Includes a group project to design and develop a decision support system.
• SMG IS 498: Directed Study: Management Information Systems
  
• SMG LA 245: Introduction to Law
  Sophomore requirement. Provides a broad overview of the American judicial system and fundamental legal issues. Examines dispute resolution, torts, contracts, criminal law, business organizations, employment law, intellectual property, and international law. The goal is to understand not only the basic rules of law but also the underlying social policies and ethical dilemmas. 4 cr.
• SMG LA 346: Law and Ethics
  Explores ideas of right and wrong, and how the law interacts with our morality. Examines contemporary social problems, such as whistle-blowing, business liability for crime, same-sex marriage, affirmative action, and capital punishment, from the perspective of the law. Also focuses on ethical issues facing businesses, such as leadership in a crisis, prosecution of corporations, and current events. Students read Supreme Court decisions, nonfiction accounts of litigation, and case studies, as well as watches films, in an effort to understand the law and analyze our ethical response to contemporary social issues. 4 cr.
• SMG LA 349: Intellectual Property, the Internet, and Public Policy
  Intellectual Property, the Internet, and Public Policy explores the complex relationship between law and the Internet. Course readings introduce students to modes of Internet regulation, the legal framework erected in the U.S. to shield websites from liability for third-party content and conduct, and issues arising from extraterritorial application of geographic-based law. The course then uses legal disputes over intellectual property--primarily copyright, but also trademarks and patents--to illustrate how various stakeholders use lawsuits, legislation, and other modes of regulation to shape public policy and govern human behavior. Through research of specific online companies student teams will study how law affects business decisions, how public policy influences legal doctrines, and how changes in public policy might alter their target business's prospects. The course culminates in team papers and presentations that tie each team's analysis of their target company to the course's major themes.
• SMG LA 355: Employment Law and Public Policy
  An in-depth look at the legal issues involved in the employer/employee relationship. Such topics include: discrimination, affirmative action, harassment, the hiring process, employee testing, and terminating employees (for cause, layoffs). Discussions will focus on the duties and rights of both parties through the stages of employment, from hiring and managing your workforce, to benefits, conditions of employment, and downsizing.
• SMG LA 360: Real Estate Law
  Real estate can generate spectacular wealth and contribute to unprecedented financial losses. Real estate is an essential component of every business that requires a physical location to operate. Real estate is where we sleep, where we attend school, where we work, where we play, where we go when we are sick -it quite literally is beneath everything we do. Every real estate transaction begins and ends with legal principles. Mastering the basics of property law puts one in a superior position. Knowledge of real estate law is imperative for those who plan to invest in or manage property on a larger scale. This course provides an overview of real estate law for tenants, present and future property owners, developers, investors, and public policy advocates. We examine the nature of real property and property ownership, residential and commercial real estate transactions, and selected issues of real estate development.
• SMG LA 430: Entertainment Law
  (Offered in Los Angeles) Covers the basics of entertainment law, including constitutional, contracts, labor, and employment law and intellectual property rights. Students develop a clear understanding of the applicable laws and how these laws have been applied in the past, how they are applied today, and how they might be amended and applied in the future. Students learn applicable legal concepts, practical insights, and an appreciation of how to deal with lawyers and the law in their entertainment business futures. It is intended to provide a good conceptual understanding of the law and demonstrate its relevance through case study, reading, guest speakers, field trips, and intense discussion. The application of the law to the digital now, the digital future and the Internet now crucial, indeed central, to any discussion of entertainment will be included throughout and be the subject of an entire class toward the end of the course. The law to be explored will be constitutional, copyright, trademark, contracts, labor, employment, and remedies and their application to and use within the entertainment business.
• SMG LA 450: Advanced Business Law
  Takes a closer look at the legal issues surrounding businesses, from purchasing contracts, rights and responsibilities for breaches of those contracts, commercial financing, the Uniform Commercial Code, bankruptcy, products liability, real estate and more. The emphasis is on understanding legal issues as a component of good business planning. Group work to draft contracts and leases and negotiate terms.
• SMG LA 498: LAW Dir Study
  
• SMG MK 323: Marketing Management
  Junior requirement; component of SMG SM 323, The Cross Functional Core. Introduces students to the field of marketing management: analysis, planning and implementation of marketing strategies as the means for achieving an organization's objectives. Students analyze cases and participate in workshops that focus on key marketing management tasks: marketing research, consumer behavior, segmentation and targeting, sales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies. A semester-long business plan project explores the interactions and the cross functional integrations between marketing, operations, information systems, and finance. 4 cr.
• SMG MK 445: Consumer Behavior
  Required for Marketing concentrators. Provides insight into the motivations, influences, and processes underlying consumption behavior. Considers relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies (i.e., segmentation, positioning, product development, pricing, communications).
• SMG MK 447: Marketing Research
  Required for Marketing concentrators. Introduces tools and techniques of marketing research as an aid to marketing decision making. Definition of research problems, selection of research methodologies, design of research projects, interpretation of research results, and translation of research results into action.
• SMG MK 449: Business Marketing
  Explores in-depth the unique aspects of marketing to business and institutional customers in an increasingly complex, competitive and global marketplace. Exposes students to a wide range of industrial products and services, and the technology, demand, competition, and requirements for success that characterize each of them. Topics include marketing strategy, organizational buyer behavior, business market segmentation, market development, product development, B -to-B e-commerce, pricing, marketing channels, and business marketing communications, in the context of the U.S. as well as global markets. The course is taught through lectures, case discussions, and presentations and is designed to develop the analytical, decision-making, and communication skills of the students. 4 cr.
• SMG MK 463: Services Marketing and Management
  Covers topics relating to customer service management and focuses on the role of marketing in managing services. Also covered are human resource, information management, operational, and financial overlaps with marketing throughout the course. Focuses on services, though there will be discussion of how services support products as well. Includes an applied service marketing team project for a real organization (for an organization which has requested a student team to address its customer service issues). The final deliverable for this project is a team consulting project for the organization and a final consulting report presentation to the class and the organization's representative(s).

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