This course is about the strategic and tactical issues related to luxury marketing. The first module will explore the concept of luxury and the various typologies used to define luxury. These include the attributes of products and services (such as quality and price), dynamics in consumer behavior and consumer culture (such as status and indulgence), and factors in market segmentation (such as income and lifestyle). The second module will explore the creation and delivery of luxury products and services by leading firms in a variety of industries (including hospitality and travel, food and wine, fashion and jewelry, and motor vehicles). This will include the role of marketers in strategic planning and feasibility studies, demand analysis and pricing, the design of products and environments, decisions relating to manufacturing and supply chain, the management of distribution systems and logistics, and the management of operations in the hospitality and retail sectors. The third module will explore promotions and communications for luxury firms including branding, advertising, and relationship marketing. 4 credits. Fall only.