Courses

NOTE: This site is an archive of 2012–2013 programs and policies at Boston University Metropolitan College. If you are looking for current information about Metropolitan College and its programs, please go to our official website: www.bu.edu/met.

• MET AD 760: Going International: Importing and Exporting Operations
  Techniques and procedures for conducting international trade. The course focus is practical. Topics include operations, government agencies and import/export channel networks, and the evaluation of international opportunities. Designed to provide students with the skills and tools necessary for international trade.
• MET AD 761: Comparative Economic, Industrial, and Governmental Environments
  Analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems: areas include the impact of the MNC on trade, taxation, regulation, and legal environments; as well as labor influences.
• MET AD 763: Multinational Finance and Trade
  Applies the concepts of corporate finance to the problems of multinational financial management. Major topics include private and public institutions, foreign exchange rates, capital flows, speculation, analysis of alternative foreign investments, analysis of sources and uses of corporate funds abroad, multinational tax and profit planning, international risk analysis, and capital budgeting.
• MET AD 764: Multinational Tactics, Strategy, and Positioning
  Introduces the student to the contemporary word of international business through an examination of the social, cultural, economic, ecological and commercial aspects that impact global operations. Emphasis is on both the thorough understanding of the effect that international business has on the different functional aspects of the enterprise as well as the manner in which firms organize, operate and formulate strategies in order to maximize their chances of successful operations.
• MET AD 765: Management in a Changing Environment
  The relationship between organizations and the larger social environment. Focuses on means for monitoring, analyzing, and interpreting the social environment; the effects of public policy on organizations; the development of management skills to anticipate and respond to social changes.
• MET AD 767: Culture and Development
  Today the tourist industry is global in respect to the tourists wishes and destinations, i.e., tourists travel to other countries in part to learn about their peoples and cultures. To meet this large and expanding market many tourist companies have become either multinational or have formed working alliances with companies in other countries. This necessitates the need of people working in the tourist industry to have an understanding of cultures beyond their own. In this course we will examine different cultures and see how culture has affected economic, social, political and artistic development and its relationship to multi-national commerce and the tourist industry. Among the cultures to be examined will be: Western Europe, America, Middle East, and Sub-Saharan Africa.
• MET AD 769: Cultural Tourism and the Art and Festival Industries
  Festivals and events are found in all societies. They are increasingly seen as unique tourist attractions and as destination image makers. Ranging from mega events such as the Olympics to small community festivals, they constitute one of the most exciting and fastest growing forms of sustainable cultural tourism. In this course students will learn how to plan, develop, and market festivals and events as tourism attractions. 4cr.
• MET AD 773: International Business Simulation
  Through the use of an international business simulation, students develop the ability to manage in the shifting international environment by integrating finance, strategy, and marketing skills to expand their company globally. By selling, exporting, or manufacturing in up to fourteen countries the simulation is intended to provide the student with a "real life" approach to international expansion, environmental stability, inflation and currency issues, financial operations as well as international sales and manufacturing issues. The objective of the course is to offer an overview of the factors affecting global business operations in a stimulating learning environment that is enjoyable and challenging. Intensive course.
• MET AD 775: Corporate Communications And Investor Relations
  The communications role of investor relations and corporate communications is discussed as it relates to all aspects of the company. The role of communications, channels of information, stakeholders, and legal/regulatory frameworks concerning information are the central themes of the course.
• MET AD 783: International Investments
  Topics include the concepts of investment and portfolio management applied to the complex multinational and multicurrency environment; analysis of international money, capital markets and foreign exchange markets, as well as foreign company evaluation. Students are exposed to the concepts and techniques of risk management, global equity investing, and the world's major stock markets.
• MET AD 790: Data and Transaction Security
  Develops knowledge and skills for both Electronic Commerce Payment Mechanisms and Data Transactions Security of information and information systems within organizations. Payment options for electronic commerce such as E-Cash, SET, credit cards, systems design, and methods of dealing with risks are covered. Other topics include: designing, implementing, managing, and auditing security at all levels; techniques for assessing risk associated with accidental and international breaches of security; ethical uses of information and privacy consideration, encryption, and digital certificates.
• MET AD 800: Master's Thesis
  An extensive research project culminating in a written paper and oral defense. Research is conducted under intensive faculty supervision. Requires department approval and thesis supervisor from full-time faculty. May be credited toward concentration elective.
• MET AD 801: Master's Thesis
  The second course of an extensive research project culminating in a written paper and oral defense. Research is conducted under intensive faculty supervision. Requires department approval and thesis supervisor from full-time faculty. Considered a free elective.
• MET AD 810: Strategies for Electronic Commerce
  This course focuses on a variety of issues ranging from strategic marketing and the economics of electronic commerce to opportunities and challenges for the government. Students from various industry sectors have an opportunity to specialize according to their area of need. A variety of learning tools such as lectures, case studies, group exercises, and discussions will be used. The course exposes participants to the various strategic implications of electronic commerce.
• MET AD 850: Business Law
  Historical background of the judicial system. The principles of law as they relate to business transactions; law of contracts, sales, agency, and property; legal aspects of business organizations; creation, corporate structure, and dissolution; securities, regulation, antitrust and labor laws.
• MET AD 852: International Market Research
  Examination of major marketing issues affecting companies operating in a global environment. Students will achieve an understanding of the economic, political, and cultural differences among nations as they affect marketing opportunities and operations. Develop skills to identify and evaluate international marketing opportunities. 4cr.
• MET AD 856: Market and Economic Research and Analysis
  The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation.
• MET AD 857: Marketing Strategies
  Strategic and operational marketing issues arising in the firm's operations. Topics include market screening, decisions, entry strategies, product/service development, as well as designing the marketing plan and its implementation. 4 cr.
• MET AD 860: International Advertising
  Concepts, theories and practice of international, multinational and global advertising. A thorough and contemporary study of the impact of globalization on marketing communications and particularly advertising. The environment of worldwide advertising, the advertising mix and worldwide management.
• MET AD 893: Special Topics: Politics, Public Relations and Public Policy: The Boston Harbor Clean Up
  Examines various approaches to developing "high tech" innovation based economies as a route to self sufficiency and growth. Factors studied include both structural reforms in the political, legal and economic areas, and government sponsored initiatives in higher education, basic research, private venture capital, grants to support new product development by promising ventures, and the creation of science and technology parks and "incubators." Students independently research, write, and present studies of the strategies of various countries. This will be augmented by case studies, reading, and guest speakers on strategies being employed in such countries as Taiwan, Thailand, and Brazil.

Back to full list of Metropolitan College