Pre-req: Junior standing. SMG students cannot take this course for degree credit. Students will have the opportunity to learn how to turn their creative ideas into a sustainable enterprises. For the final project, students will work in teams to create and prototype a viable game concept (board game, sport, video etc.). They will write a concept summary and deliver a pitch presentation. In the project they will put into practice the skills they have learned throughout the semester: opportunity creation and assessment; market segment identification and the process to build a fan base; project management; risk assessment and mitigation; key financial and intellectual property principles; and managing ones creative career.