Courses

NOTE: This site is an archive of 2010–2011 programs and policies at Boston University Metropolitan College. If you are looking for current information about Metropolitan College and its programs, please go to our official website: met.

• MET HC 756: Contemporary Public Relations
  Provides an overview of the professional principles and practices in public relations for corporate, governmental, agency and nonprofit organizations. Includes history, organization, and scope of the field; its roots in social science; types of campaigns and programs; and professional ethics. Theories, strategies, and tactics in current practice emphasized and applied to health communication. Explores opportunities and requirements for work in the field. Students will learn to apply the basic public relations campaign planning model and examine public relations specialty practice areas including media relations, community relations, government relations, crisis communication, investor relations and employee communication. [ 4 cr.]
• MET HC 757: Interactive Marketing Communications
  An overview of the theories, practices, and techniques in the emerging field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive field of marketing communications. In addition, students review IAMC's relationship to and its effects on society, culture, and the economic system. The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, etail, email, search (SEO & SEM/PPC), display advertising, social networking, gaming, mobile, et al. [ 4 cr.]
• MET HC 758: Media Relations
  Students learn publicity techniques used in mass media communication, including working with daily and weekly newspapers, magazines, radio, television, film and online media. The course will examine the principles and practices of working with mass media "gatekeepers" to accomplish campaign objectives as well as strategies and tactics for communicating directly with audiences through new media. Students will develop knowledge and skills related to the production and use of media relations tools with a focus on health communication. Case studies will be employed to understand the challenges and opportunities inherent in working with mass media as well as the special demands and practices associated with crisis communication. The course will also explore the emerging role of interactive and social media. [ 4 cr.]
• MET HC 759: Health Communication
  Health communication is an emerging field in which professional communicators inform, influence and motivate individual, institutional, and public audiences about important health issues. This course examines theories of interpersonal, organizational, and mass communication relevant to the professional communicator in the health field. Reviews strategies of persuasion, the relationship between attitudes and behavior, and the changing nature of health and health delivery in the United States, and evaluates successful and unsuccessful health information campaigns.
• MET HI 101: The History of Western Civilization I
  Surveys the development of Western society and culture from a.d. 1000 to the French Revolution of 1789. Topics include the development of medieval European society and culture, the Renaissance, the Reformation, the scientific revolution, absolutism, enlightened despotism, and eighteenth-century rationalism.
• MET HI 102: The History of Western Civilization II
  A survey of Western society from the French Revolution through World War II, including the Industrial Revolution, nineteenth-century nationalism and imperialism, the rise of working-class movements, international rivalries, and ideological conflict in the twentieth century.
• MET HI 151: American History, 1607-1865
  Growth of the United States from the colonial wars to the end of the Civil War. Explores British colonial policy, the Revolution, and the Constitution. Analyzes Federalism, Jeffersonian revolution, and westward expansion. Examines sectionalism, slavery, and war.
• MET HI 152: American History, 1865- Present
  Continues MET HI 151. Analyzes the Reconstruction; economic expansion; problems of transportation, business, agriculture, labor, and finance; the populist movement; the place of the United States among nations; reform legislation; the United States in World War I; the New Deal; and World War II and after.
• MET HI 225: Maritime History in the Atlantic World
  Chances are, what you know about maritime history comes from a history book. This summer, you will have a rare opportunity to experience first-hand what it was like to be an explorer. Imagine yourself one of the sailors on the Tall Ship Alabama, a gaff rigged fore and aft wooden schooner, coursing your way along the New England Seacoast. As you learn the art of being a sailor, you will also make a connection, through readings and lectures, to the role that seafaring exploration had in the development of Europe, Africa, and the Americas. What was the catalyst to European exploration? How did this exploration lead to empires, to global networking? You will leave this intensive course with a new view of man's powerful relationship with the sea and a multidimensional respect for the sea's historical past. Summer Term 1: June 15 - June 29, 2002
• MET HI 230: Classics of Maritime Literature in Historical Context
  This intensive course will broadly survey maritime history?human sea-borne enterprise and the development of sea power since the Age of European Expansion?through the lens of classic works of maritime fiction. Classes will alternate between historic lectures (meant to set the course readings into context) and discussion of the literary motifs and characters found in a selection of timeless tales of the sea.
• MET HI 300: The American Immigrant Experience
  Immigration has made and is remaking America. All Americans, or their ancestors, were at one time immigrants. This course provides a historical survey of this immigration. The first half of the course explores eighteenth- and nineteenth-century immigration movements; the second half focuses on the twentieth century.
• MET HI 305: Pivotal Trials in Massachusetts History
  This course examines the historical and social context of landmark judicial trials in Massachusetts from the seventeenth through the twentieth centuries. The background, issues, and outcome of each trial is observed within itself and in relation to the larger context in which it occurred. Certain legal strategies will be discussed, as well as the fairness or unfairness of the outcome of each trial and its effect on the society as a whole.
• MET HI 317: Europe in World Politics, 1870-Present
  Analysis of the crucial role played by the nations of Europe in the great international developments of the past century. Special attention to the impact of domestic social, economic, and political conflicts on the formulation of foreign policy.
• MET HI 331: History of Europe, 1815-1914
  International relations. Political, social, and ideological developments in the principal countries of Europe from the Congress of Vienna to the outbreak of World War I.
• MET HI 332: Recent and Contemporary History of Europe
  Using historical studies, fiction, and film, this course explores the major twentieth-century European political struggles from the perspective of ordinary citizens. Topics include the cultural impact of mass warfare, the invasion of ideology in private life, sexual politics, and the drive for independence of the colonized peoples. The course stresses the building of writing and discussion skills with the chance to rewrite and to debate interpretations of events and trends with classmates.
• MET HI 333: The Middle East in the Twentieth Century
  Middle Eastern history and society from World War I to the present. Emphasis on the collapse of the Ottoman Empire, colonial rule in the Arab world and the struggle for independence, the Islamic movement, and the role of foreign powers in the region.
• MET HI 342: History of America at War
  This course surveys the history of America at war from pre-conquest Native American warfare to modern times. It covers colonial-era traditions, the Revolutionary War, 19th century wars with Britain, Mexico, and Spain, the Civil War, the two World Wars, Korea, Vietnam, and modern wars in the Greater Middle East. Attention is paid to varying military traditions, military culture and capabilities, from backwoods skirmishing to set-piece battles, to total war on a global scale, to today?s fighting against irregular enemies employing evolving combat doctrines and assets. Documentary and other films will enhance class discussion of the evolution of American warfare and of Americans at war.
• MET HI 355: Modern China
  Exploration of twentieth-century China. Emphasis on the conditions inside and outside China that led to the revolution and to the establishment of the present state. The Cultural Revolution and its effect on present-day China.
• MET HI 363: Twentieth-Century United States, 1901-41
  Impact of industrialization; progressive impulse and politics; American imperialism; World War I; reaction and social revolt; technology, prosperity, and fundamentalism; the Great Depression; Roosevelt, the New Deal, and welfare capitalism; and politics and foreign policy.
• MET HI 364: Twentieth-Century United States, 1941-Present
  The origins and consequences of World War II; the Truman administration and the Fair Deal; the origins of the cold war; international and domestic issues and conflicts from the 1950s to the 1980s.

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