Public Opinion and Public Policy

COM CM 729

Examines the components, dynamics, and mutual effects of the U.S. decision-making process and public opinion. Students apply this knowledge to case studies of persuasion campaigns and provide a written policy paper and oral reports. Examines key principles of comparative government, political science, organizational communication, decision making, and group dynamics as bases for measuring and comparing the relationships between public opinion and public policy in the United States and elsewhere.