Serves as introductory graduate level writing course. Exposure to a variety of off and online writing formats in communications including: news releases, e-pitches, blogs, features (off and online), microsites, websites, brochures, broadcast PSA’s, slide shows, videos, off and online writing (including social media) strategies, editing, and interview techniques. Extensive writing and rewriting. Develops comprehensive writing skills for pubic relations, mass communication and advertising majors. 4 cr, 1st sem