Problem Solving in British Public Relations
COM CM 413
Problem Solving in British Public Relations Examines techniques commonly used by British Public Relations agencies using case studies that are drawn from specific internship placements used by the program. The course also examines the relationship between the British Press, other forms of media and public relations agencies in general, the role of marketing and advertising versus public relations in the UK, and the growth of the public relations industry in the UK and the rest of Europe since the mid 1980s.

