A course for students intending to pursue careers as advertising art directors. The class covers fundamental skills and understanding required to communicate a strong and effective conceptual idea. Focusing on the print medium, it is a hands-on, idea driven course involving students in typography, photography and illustration selection, and lay out design decisions. The art director's role in other media such as broadcast is explored as well. Experience with the industry graphics software Quark, XPress and Adobe Photoshop will be helpful.