The Advanced Graduate Certificate in Arts Marketing prepares students to work as marketing managers within arts organizations, equipped with a sophisticated skill set in the latest marketing and advertising approaches. This is a hands-on professional program offered in collaboration with Metropolitan College’s Administrative Sciences Department.

Students take three core courses within the Arts Administration program and may select up to two electives within the Metropolitan College Advertising and Global Marketing programs.

Learning Outcomes

• Understanding and ability to use a sophisticated tool set to analyze transactional arts organization data, discern trends, and develop strategies for reaching target goals in audience development.
• Knowledge of current effective marketing techniques employed in fields related to arts management and apply these to arts marketing.
• Ability to self-market effectively based on skills and knowledge gained through the certificate program.
• Demonstrated application of marketing skills in an organization work environment.

Program Requirements (five courses/20 units)

The Advanced Graduate Certificate in Arts Marketing consists of five courses for a total of 20 units. Upon completion, interested students may apply for admission to the Master of Science in Arts & Cultural Management program. If accepted, all completed units earned toward the certificate will be applied to the degree program.

Required Courses (three courses/12 units)

• MET AR 540 Fundamentals of Arts Marketing
• MET AR 745 Data Analytics for Arts Marketing
• MET AR 795 Arts and Cultural Management Practicum

Electives (two courses/8 units)

(Choose two of the following)

• MET AD 523 Ecommerce
• MET AD 601 Digital Platforms and Quantitative Marketing
• MET AD 654 Marketing Analytics
• MET AD 737 Innovative Marketing Techniques
• MET AD 856 Market and Economic Research and Analysis
• MET AR 680 Marketing for Commercial Theater and the Performing Arts
• MET CM 707 Writing for Media Professionals
• MET CM 719 Interactive Marketing Communications
• MET CM 726 Strategic Brand Solutions
• MET CM 739 Principles of Search Engine Marketing
• MET CM 744 Design and New Media

The Advanced Graduate Certificate in Commercial Theater Development is offered in partnership between Boston University and Nederlander Worldwide Entertainment, one of the world’s leading commercial theater companies. Established in 1912, the Nederlander companies own and/or operate some of the world’s greatest theaters, produce and present premier entertainment, and serve as a consultant and talent booker for their own facilities and other renowned entertainment venues in the US and abroad.

This advanced certificate program provides early and mid-career performing arts professionals with the opportunity to gain advanced training in the development and production of commercial performing arts productions. Classes are taught at Boston University by leading practitioners from the Broadway theater and performing arts communities, and include site visits in New York City and interactions with leading figures in the commercial art world. Students will gain skills in managing commercial arts venues, securing and developing commercial productions, engaging with new technologies and innovative partnerships, and programming performing arts productions. Students will complete an intensive internship with a commercial performing arts program in New York or abroad.

Learning Outcomes

Students completing the Advanced Graduate Certificate in Commercial Theater Development should be able to:

• Demonstrate advanced knowledge of the history, structure, and institutional behavior of performing arts organizations in the commercial sector.
• Demonstrate proficiency with a sophisticated skill set emphasizing best practices with regard to the development of commercial performing arts projects.
• Identify, interpret, and apply relevant legal regulations in the management of commercial arts enterprises.
• Demonstrate an understanding of the issues and factors affecting the development and touring of performing arts productions internationally.
• Take a strategic approach to their personal development, networking, and self-marketing for professional advancement within the field of commercial performing arts management.

Program Requirements (20 units)

Students complete four 4-unit courses and one 4-unit capstone project. Upon completion, interested students may apply for admission to the Master of Science (MS) in Arts & Cultural Management program. If accepted, all completed units earned toward the certificate will be applied to the degree program.

• MET AR 570 Commercial Theater Production: The Broadway Model
• MET AR 675 Strategies for Performing Arts Businesses
• MET AR 680 Marketing for Commercial Theater and the Performing Arts
• MET AR 685 Global Commercial Theater Producing and Presenting
• MET AR 795 Arts and Cultural Management Practicum

The Advanced Graduate Certificate in Fundraising Management provides administrative, financial, technical, and leadership skills for those seeking careers as professional fundraisers and for nonprofit managers who wish to substantially enhance their skills in fundraising. The certificate is also appropriate for professionals considering a career change and professionals in the arts, healthcare, education, faith-based, and human services fields.

Learning Outcomes

• Knowledge of professional practices with regard to fundraising and financial management.
• Skills to identify funding sources and author professional grant applications.
• Knowledge of best practices in designing and managing fundraising strategies and capital campaigns.
• Knowledge of structural and operational similarities and differences between several categories of nonprofit organizations, including healthcare, faith-based, cultural, and educational organizations.
• The ability to take a strategic approach to the professional development, networking, and self-marketing necessary to obtain a professional position as a fundraiser.
• Demonstrated application of fundraising skills in an organization work environment.

Program Requirements (five courses/20 units)

Upon completion, interested students may apply for admission into the Master of Science (MS) in Arts & Cultural Management program. If accepted, all completed units earned toward the certificate will be applied to the degree program.

• MET AR 550 Raising Funds and Grant Writing for Nonprofit Organizations
• MET AR 560 Fundamentals of Individual Fundraising
• MET AR 565 Capital Campaigns
• MET AR 610 Financial Management for Cultural Organizations
• MET AR 795 Arts and Cultural Management Practicum

The Graduate Certificate in Arts Management serves the many practicing and aspiring arts professionals who do not have the time or resources to commit to a full program of graduate study, or who may already possess a graduate degree in another field. This certificate may be of particular interest to experienced professionals in related fields who are considering a career change.

Learning Outcomes

• Knowledge of the most important challenges and opportunities facing nonprofit and for-profit cultural organizations.
• Knowledge of the history of arts organizations in the nonprofit, public, and private sectors in the US.
• Knowledge of the structure and institutional behavior of arts organizations in the nonprofit, public, and private sectors in the US.
• Knowledge of the best practices regarding financial and personnel management of arts organizations.
• Knowledge of relevant legal regulations in nonprofit and for-profit arts organizational settings.
• Knowledge of techniques used to develop community-based programs in the arts.
• The ability to take a strategic approach to their personal development, networking, and self-marketing for professional advancement within the field of arts administration.

Program Requirements (four courses/16 units)

The certificate consists of four graduate courses. Three courses are required and one may be selected from the list below. Upon completion, interested students may apply for admission to the Master of Science (MS) in Arts & Cultural Management program. If accepted, all completed units earned toward the certificate will be applied to the degree program.

Required Courses

• MET AR 520 Introduction to the Art World
• MET AR 610 Financial Management for Cultural Organizations
• MET AR 615 Legal Issues in Arts and Cultural Management

Select one additional course:

• MET AR 530 Managing Performing Arts Organizations
• MET AR 535 Managing Visual Arts Organizations
• MET AR 540 Fundamentals of Arts Marketing
• MET AR 550 Raising Funds and Grant Writing for Nonprofit Organizations
• MET AR 570 Commercial Theater Production: The Broadway Model
• MET AR 640 Technology in Arts and Cultural Management
• MET AR 650 Public Art Project Management
• MET AR 670 Creative Startups: The Entrepreneurial Process
• MET AR 675 Strategies for Performing Arts Businesses
• MET AR 725 Educational Programming in Cultural Institutions
• MET AR 735 Arts and the Community
• MET AR 749 Research and Program Evaluation in Arts Administration

The Graduate Certificate in Arts Marketing prepares students to work as marketing managers within arts organizations, equipped with a sophisticated skill set in the latest marketing and advertising approaches. This is a hands-on professional program offered in collaboration with Metropolitan College’s Administrative Sciences Department.

Students take two core courses within the Arts Administration program and may select up to two electives within the Metropolitan College Advertising and Global Marketing programs.

Learning Outcomes

• Students will demonstrate the ability to use a sophisticated tool set to analyze transactional arts organization data, discern trends, and develop strategies for reaching target goals in audience development.
• Students will demonstrate knowledge of current effective marketing techniques employed in fields related to arts management and apply these to arts marketing.
• Students will demonstrate the ability to market themselves effectively based on their acquired skills and knowledge gained through the certificate program.

Program Requirements (four courses/16 units)

The Graduate Certificate in Arts Marketing consists of four courses for a total of 16 units.

Required Courses (two courses/8 units)

• MET AR 540 Fundamentals of Arts Marketing
• MET AR 721 Advanced Arts Marketing Analytics

Electives (two courses/8 units)

(Choose two of the following)

• MET AD 523 Ecommerce
• MET AD 601 Digital Platforms and Quantitative Marketing
• MET AD 654 Marketing Analytics
• MET AD 737 Innovative Marketing Techniques
• MET AD 856 Market and Economic Research and Analysis
• MET AR 680 Marketing for Commercial Theater and the Performing Arts
• MET CM 707 Writing for Media Professionals
• MET CM 719 Interactive Marketing Communications
• MET CM 726 Strategic Brand Solutions
• MET CM 739 Principles of Search Engine Marketing
• MET CM 744 Design and New Media

The Graduate Certificate in Commercial Theater Development is offered in partnership between Boston University and Nederlander Worldwide Entertainment, one of the world’s leading commercial theater companies. Established in 1912, the Nederlander companies own and/or operate some of the world’s greatest theaters, produce and present premier entertainment, and serve as a consultant and talent booker for their own facilities and other renowned entertainment venues in the US and abroad.

This certificate program provides early and mid-career performing arts professionals with the opportunity to gain advanced training in the development and production of commercial performing arts productions. Classes are taught at Boston University by leading practitioners from the Broadway theater and performing arts communities, and include site visits in New York City and interactions with leading figures in the commercial art world. Students will gain skills in managing commercial arts venues, securing and developing commercial productions, engaging with new technologies and innovative partnerships, and programming performing arts productions.

Learning Outcomes

Students completing the Graduate Certificate in Commercial Theater Development should be able to:

• Demonstrate advanced knowledge of the history, structure, and institutional behavior of performing arts organizations in the commercial sector.
• Demonstrate proficiency with a sophisticated skill set emphasizing best practices with regard to the development of commercial performing arts projects.
• Identify, interpret, and apply relevant legal regulations in the management of commercial arts enterprises.
• Demonstrate an understanding of the issues and factors affecting the development and touring of performing arts productions internationally.

Program Requirements (four courses/16 units)

A total of four courses (16 units) is required.

• MET AR 570 Commercial Theater Production: The Broadway Model
• MET AR 675 Strategies for Performing Arts Businesses
• MET AR 680 Marketing for Commercial Theater and the Performing Arts
• MET AR 685 Global Commercial Theater Producing and Presenting

The Graduate Certificate in Fundraising Management provides administrative, financial, technical, and leadership skills for those seeking careers as professional fundraisers and for nonprofit managers who wish to substantially enhance their skills in fundraising. The certificate is also appropriate for professionals considering a career change and professionals in the arts, healthcare, education, faith-based, and human services fields.

Learning Outcomes

• Knowledge of the most important challenges and opportunities facing nonprofit organizations.
• Knowledge of professional practices with regard to fundraising and financial management.
• Skills to identify funding sources and author professional grant applications.
• Knowledge of best practices in designing and managing fundraising strategies and capital campaigns.
• Knowledge of structural and operational similarities and differences between several categories of nonprofit organizations, including healthcare, faith-based, cultural, and educational organizations.
• The ability to take a strategic approach to the professional development, networking, and self-marketing necessary to obtain a professional position as a fundraiser.

Program Requirements (four courses/16 units)

The Graduate Certificate in Fundraising Management consists of four courses. Upon completion of the certificate, students working in the visual or performing arts fields may apply for admission to the Master of Science (MS) in Arts & Cultural Management program. If accepted, all successfully completed units earned toward the certificate may be applied toward degree requirements.

• MET AR 550 Raising Funds and Grant Writing for Nonprofit Organizations
• MET AR 565 Capital Campaigns
• MET AR 560 Fundamentals of Individual Fundraising
• MET AR 610 Financial Management for Cultural Organizations