{"id":2265,"date":"2026-07-09T14:31:09","date_gmt":"2026-07-09T18:31:09","guid":{"rendered":"https:\/\/www.bu.edu\/xcc\/?page_id=2265"},"modified":"2026-08-17T12:53:07","modified_gmt":"2026-08-17T16:53:07","slug":"xcc-course-inspires-creativity-and-innovation","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/xcc\/xcc-course-inspires-creativity-and-innovation\/","title":{"rendered":"XCC Course Inspires Creativity and Innovation"},"content":{"rendered":"<p><a href=\"\/xcc\/files\/2026\/07\/C2C_1.jpeg\"><img loading=\"lazy\" src=\"\/xcc\/files\/2026\/07\/C2C_1.jpeg\" alt=\"Concept to Cart Spring 2026-1\" width=\"1280\" height=\"744\" class=\"aligncenter wp-image-2278 size-full\" srcset=\"https:\/\/www.bu.edu\/xcc\/files\/2026\/07\/C2C_1.jpeg 1280w, https:\/\/www.bu.edu\/xcc\/files\/2026\/07\/C2C_1-636x370.jpeg 636w, https:\/\/www.bu.edu\/xcc\/files\/2026\/07\/C2C_1-1024x595.jpeg 1024w, https:\/\/www.bu.edu\/xcc\/files\/2026\/07\/C2C_1-768x446.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p><span>Cross-College Challenge course <b>Concept to Cart: Consumer Products Entrepreneurship<\/b>\u00a0challenges students from across BU to conceive, prototype, and pitch a real physical product over the course of a semester.\u00a0The spring 2026 cohort presented at the <a href=\"http:\/\/https\/\/www.bu.edu\/xcc\/about\/events\/experiential-learning-expo\/\" rel=\"noopener\" target=\"_blank\">Experiential Learning Expo<\/a>, where teams made up of students with diverse majors unveiled products they built from scratch.<\/span><\/p>\n<p><span>The course is part of <a href=\"https:\/\/www.bu.edu\/innovate\/academics\/innovation-entrepreneurship-minor\/\" rel=\"noopener\" target=\"_blank\">BU&#8217;s Innovation &amp; Entrepreneurship minor<\/a>, run by Innovate@BU and open to all undergraduates. It is co-taught by Questrom faculty <a href=\"https:\/\/www.bu.edu\/xcc\/profile\/jules-pieri-2\/\" rel=\"noopener\" target=\"_blank\">Jules Pieri<\/a>, co-founder and former CEO of The Grommet, and <a href=\"https:\/\/www.bu.edu\/xcc\/profile\/debi-kleiman\/\" rel=\"noopener\" target=\"_blank\">Debi Kleiman<\/a>, former Executive Director of the Blank Center for Entrepreneurship at Babson College and author of <i>First Pitch<\/i>.<\/span><\/p>\n<p><span><b>Interdisciplinary Collaboration<\/b><\/span><\/p>\n<p><span>Teams in Concept to Cart are deliberately assembled across majors, and instructors say that&#8217;s what makes the projects work.<\/span><\/p>\n<p><span>&#8220;Honestly, the playing field feels pretty level for all the students, including the business majors,&#8221; says Pieri. &#8220;The range of student interests and academic backgrounds makes for far stronger projects, because developing a consumer product takes you into a wide range of areas, including being good at interviewing strangers, ideating product concepts, developing a distinctive brand, and prototyping product and packaging ideas.&#8221;<\/span><\/p>\n<p><span>The spring 2026 teams exemplified that range. Team <i>ARCK<\/i>, made up of political science, international relations, and computer science students, designed HushMask, a sleep mask engineered to block noise across multiple frequency ranges, inspired by helicopter pilot headphones and aimed at college students sharing dorm rooms. Team <i>Intent Cosmetics<\/i>, spanning international relations, chemistry, public relations, and political science majors, created The Loop, a silicone ring that attaches to a cosmetics bottle and uses an LED indicator to signal when a product has expired. Their research found that 98% of makeup users have used expired products and that 79% of used cosmetics test positive for bacteria.<\/span><\/p>\n<p><span><div class=\"bu-slideshow-container concept-to-cart autoplay\" id=\"bu-slideshow-container-2276\" data-slideshow-name=\"concept-to-cart\" data-slideshow-delay=\"5000\" style=\"width: auto; \"><div class='slideshow-loader active'><div class='loader-animation'><\/div><p>loading slideshow...<\/p><\/div><div class=\"bu-slideshow-slides\"><ul class=\"bu-slideshow transition-slide\" id=\"bu-slideshow-2276\"><li id=\"bu-slideshow-2276_0\" class=\"slide \"><div class=\"bu-slide-container slide-caption-bottom-right\"><img src=\"\/xcc\/files\/2026\/07\/C2C_Team_ARCK-636x477.jpeg\" alt=\"C2C_Team_ARCK\" \/><div class=\"bu-slide-caption caption-bottom-right\"><p class=\"bu-slide-caption-title\">Team ARCK<\/p><p class=\"bu-slide-caption-text\">Charlie DeLuca (International Relations), Keti Bardhoshi (Political Science), Renee Tsui (Computer Science), Aidan Long (International Relations)<\/p><\/div><\/div><\/li><li id=\"bu-slideshow-2276_1\" class=\"slide \"><div class=\"bu-slide-container slide-caption-bottom-right\"><img src=\"\/xcc\/files\/2026\/07\/C2C_Hushmask-636x477.jpeg\" alt=\"C2C_Hushmask\" \/><div class=\"bu-slide-caption caption-bottom-right\"><p class=\"bu-slide-caption-title\">Hushmask<\/p><p class=\"bu-slide-caption-text\">Early low-fidelity prototype<\/p><\/div><\/div><\/li><li id=\"bu-slideshow-2276_2\" class=\"slide \"><div class=\"bu-slide-container slide-caption-bottom-right\"><img src=\"\/xcc\/files\/2026\/07\/C2C_Team_Intent_Cosmetics-636x477.jpeg\" alt=\"C2C_Team_Intent_Cosmetics\" \/><div class=\"bu-slide-caption caption-bottom-right\"><p class=\"bu-slide-caption-title\">Team Intent Cosmetics<\/p><p class=\"bu-slide-caption-text\">Carina Ciampi (International Relations), Aleah Parks (Public Relations), Margaret Ann Mickelberg (Chemistry\/Materials &amp; Nano, Brooke Wiley (Political Science)<\/p><\/div><\/div><\/li><li id=\"bu-slideshow-2276_3\" class=\"slide \"><div class=\"bu-slide-container slide-caption-bottom-right\"><img src=\"\/xcc\/files\/2026\/07\/C2C_The_Loop-477x636.jpeg\" alt=\"C2C_The_Loop\" \/><div class=\"bu-slide-caption caption-bottom-right\"><p class=\"bu-slide-caption-title\">The Loop<\/p><p class=\"bu-slide-caption-text\">Early low-fidelity prototype<\/p><\/div><\/div><\/li><li id=\"bu-slideshow-2276_4\" class=\"slide \"><div class=\"bu-slide-container slide-caption-bottom-right\"><img src=\"\/xcc\/files\/2026\/07\/C2C_Team_Vitality_Health-636x519.jpeg\" alt=\"C2C_Team_Vitality_Health\" \/><div class=\"bu-slide-caption caption-bottom-right\"><p class=\"bu-slide-caption-title\">Team Vitality Health<\/p><p class=\"bu-slide-caption-text\">Brooke Brier (Health Science), Hongming Du (Electrical Engineering), Anushka Nag (Philosophy &amp; Political Science), Ziyi Zhang (Economics)<\/p><\/div><\/div><\/li><li id=\"bu-slideshow-2276_5\" class=\"slide \"><div class=\"bu-slide-container slide-caption-bottom-right\"><img src=\"\/xcc\/files\/2026\/07\/C2C_Medicue-636x477.jpeg\" alt=\"C2C_Medicue\" \/><div class=\"bu-slide-caption caption-bottom-right\"><p class=\"bu-slide-caption-title\">Medicue<\/p><p class=\"bu-slide-caption-text\">Early low-fidelity prototype<\/p><\/div><\/div><\/li><li id=\"bu-slideshow-2276_6\" class=\"slide \"><div class=\"bu-slide-container slide-caption-bottom-right\"><img src=\"\/xcc\/files\/2026\/07\/C2C_Team_Launch_Girls-636x477.jpeg\" alt=\"C2C_Team_Launch_Girls\" \/><div class=\"bu-slide-caption caption-bottom-right\"><p class=\"bu-slide-caption-title\">Team Launch Girls<\/p><p class=\"bu-slide-caption-text\">Serena Jabre (Public Relations), Kaitlyn Riddlemoser (Biology), Puyao Hong (Media Science), Ziyan Yao (Media Science)<\/p><\/div><\/div><\/li><li id=\"bu-slideshow-2276_7\" class=\"slide \"><div class=\"bu-slide-container slide-caption-bottom-right\"><img src=\"\/xcc\/files\/2026\/07\/C2C_Baseline-636x477.jpeg\" alt=\"C2C_Baseline\" \/><div class=\"bu-slide-caption caption-bottom-right\"><p class=\"bu-slide-caption-title\">Baseline<\/p><p class=\"bu-slide-caption-text\">Early low-fidelity prototype<\/p><\/div><\/div><\/li><\/ul><\/div><div class=\"bu-slideshow-navigation-container\"><ul class=\"bu-slideshow-navigation nav-icon\" id=\"bu-slideshow-nav-2276\" aria-hidden=\"true\"><li><a href=\"#\" id=\"pager-1\" class=\" active\" aria-hidden=\"true\"><span>1<\/span><\/a><\/li> <li><a href=\"#\" id=\"pager-2\" class=\"\" aria-hidden=\"true\"><span>2<\/span><\/a><\/li> <li><a href=\"#\" id=\"pager-3\" class=\"\" aria-hidden=\"true\"><span>3<\/span><\/a><\/li> <li><a href=\"#\" id=\"pager-4\" class=\"\" aria-hidden=\"true\"><span>4<\/span><\/a><\/li> <li><a href=\"#\" id=\"pager-5\" class=\"\" aria-hidden=\"true\"><span>5<\/span><\/a><\/li> <li><a href=\"#\" id=\"pager-6\" class=\"\" aria-hidden=\"true\"><span>6<\/span><\/a><\/li> <li><a href=\"#\" id=\"pager-7\" class=\"\" aria-hidden=\"true\"><span>7<\/span><\/a><\/li> <li><a href=\"#\" id=\"pager-8\" class=\"\" aria-hidden=\"true\"><span>8<\/span><\/a><\/li> <\/ul><\/div><\/div><\/span><\/p>\n<p><span>Pieri recalls one student whose thinking shifted significantly over the course of the semester. &#8220;I will never forget one very bright senior student who took our course just because it filled a requirement. She thought her assigned team looked weak and that our emphasis on qualitative interviews would be a waste of time.&#8221; The student, trained in structured data analysis, nearly transferred out. She stayed, and by her mid-course reflection paper called it her favorite class at BU. &#8220;She realized that in her intended career she would be navigating situations with diverse perspectives and limited data, and she was gathering an unexpectedly valuable skill set.&#8221;<\/span><\/p>\n<p><span><b>The Impact of AI<\/b><\/span><\/p>\n<p><span>The course has evolved to address how artificial intelligence is changing early-stage product development.<\/span><\/p>\n<p><span>&#8220;AI has completely changed what&#8217;s possible for early-stage founders,&#8221; says Kleiman. \u201cWe&#8217;ve gotten specific about where AI belongs in the course and where it doesn&#8217;t. Market research, product mockups, marketing copy, financial models, all of it can now be produced in a fraction of the time. That frees students up to focus on the work that&#8217;s decidedly human: talking to real customers, wrestling with messy problems, and making the judgment calls no model can make for you.&#8221;<\/span><\/p>\n<p><span>Kleiman is direct about the ethical stakes as well. &#8220;The conversation about bias is non-negotiable. Models are trained on what already exists, so they inherit the assumptions and blind spots of the past.&#8221; She also flags a risk specific to student founders: &#8220;There&#8217;s also the danger of building an AI-powered product that causes harm at scale. Students need to be thinking about this early, playing out scenarios, asking uncomfortable what-if questions before they&#8217;re staring at a real problem with real customers.\u201d<\/span><\/p>\n<p><span><b>Career-Minded Gen-Ed<\/b><\/span><\/p>\n<p><span>As with all Cross-College courses, Concept to Cart fulfills 4 of the 26 BU Hub requirements\u00a0and counts toward the Innovation &amp; Entrepreneurship minor,<\/span><span>\u00a0<\/span><span>but instructors emphasize that the skills students develop carry well beyond any credential.<\/span><\/p>\n<p><span>&#8220;I&#8217;m a firm believer that everyone can and should be entrepreneurial, regardless of where they end up,&#8221; says Kleiman. &#8220;Founder is just one version of the story. You can be entrepreneurial inside a large company or drive real innovation inside a nonprofit. The mindset travels. This minor gives students a toolkit for turning insights into action, which is useful in almost any career you can name.&#8221;<\/span><\/p>\n<p><span>Concept to Cart will return in spring 2027 under new course number, HUB XC 439. All BU undergraduates with sophomore standing or above are eligible to enroll.<\/span><\/p>\n<p><a href=\"\/xcc\/files\/2026\/07\/C2C_2.jpeg\"><img loading=\"lazy\" src=\"\/xcc\/files\/2026\/07\/C2C_2.jpeg\" alt=\"Concept to Cart Spring 2026-2\" width=\"1280\" height=\"577\" class=\"aligncenter size-full wp-image-2277\" srcset=\"https:\/\/www.bu.edu\/xcc\/files\/2026\/07\/C2C_2.jpeg 1280w, https:\/\/www.bu.edu\/xcc\/files\/2026\/07\/C2C_2-636x287.jpeg 636w, https:\/\/www.bu.edu\/xcc\/files\/2026\/07\/C2C_2-1024x462.jpeg 1024w, https:\/\/www.bu.edu\/xcc\/files\/2026\/07\/C2C_2-768x346.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-College Challenge course Concept to Cart: Consumer Products Entrepreneurship\u00a0challenges students from across BU to conceive, prototype, and pitch a real physical product over the course of a semester.\u00a0The spring 2026 cohort presented at the Experiential Learning Expo, where teams made up of students with diverse majors unveiled products they built from scratch. The course is [&hellip;]<\/p>\n","protected":false},"author":8266,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/xcc\/wp-json\/wp\/v2\/pages\/2265"}],"collection":[{"href":"https:\/\/www.bu.edu\/xcc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/xcc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/xcc\/wp-json\/wp\/v2\/users\/8266"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/xcc\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":8,"href":"https:\/\/www.bu.edu\/xcc\/wp-json\/wp\/v2\/pages\/2265\/revisions"}],"predecessor-version":[{"id":2303,"href":"https:\/\/www.bu.edu\/xcc\/wp-json\/wp\/v2\/pages\/2265\/revisions\/2303"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/xcc\/wp-json\/wp\/v2\/media?parent=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}