{"id":4401,"date":"2018-06-14T15:58:45","date_gmt":"2018-06-14T19:58:45","guid":{"rendered":"http:\/\/www.bu.edu\/womensguild\/?page_id=4401"},"modified":"2025-04-28T15:55:38","modified_gmt":"2025-04-28T19:55:38","slug":"events-2018-2019","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/womensguild\/events\/events-archive\/events-2018-2019\/","title":{"rendered":"Events 2018-2019"},"content":{"rendered":"<p><a href=\"\/womensguild\/files\/2018\/09\/2018_Fall_Events_9.5.2018-01-1.pdf\">Fall 2018 Event Flyer<\/a>\u00a0 |\u00a0\u00a0<a href=\"https:\/\/www.bu.edu\/womensguild\/files\/2019\/02\/Spring-Events-Flyer-300-CMYK1.png\" target=\"_blank\" rel=\"noopener noreferrer\">Spring 2019 Event Flyer<\/a><br \/>\nLunch and Learns, Breakfast Events, &amp; the December Evening at the Castle: Free to Members and $10 for Non-Members<br style=\"clear: both;\" \/><div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h4 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Sponsors<\/h4><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p>The BUWG Board gratefully acknowledges the following individuals and organizations for their generous financial and in kind contributions received in support of the BUWG in 2018-2019.<\/p>\n<p><strong>Benefactor<br \/>\n<\/strong><\/p>\n<ul>\n<li>President Robert A. Brown<\/li>\n<\/ul>\n<p><strong>Patron<\/strong><\/p>\n<ul>\n<li>Dr. Jean Morrison, University Provost and Chief Academic Officer<br \/>\nSponsor of the May 2019 Annual Lunch and Scholarship Awards<\/li>\n<\/ul>\n<p><strong>Sponsor<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.bu.edu\/evergreen\/\">The BU Evergreen Program<\/a>, Metropolitan College<br \/>\nSponsor of the September 14 Lunch &amp; Learn with Mike Rezendes<\/li>\n<li><span>Boston University Athletics<br \/>\nSponsor of the October 9 MED Campus Lunch &amp; Learn with Dr. McKee<br \/>\n<\/span><\/li>\n<li>BU Planned Giving and the BU Retirees Society<br \/>\nSponsors of the April 4 Lunch &amp; Learn with Lynne Allen<\/li>\n<li>Dr. Stan Sclaroff, Dean ad Interim, College of Arts &amp; Sciences<br \/>\nSponsor of the January 30 Lunch &amp; Learn with Dr. Sapiro<\/li>\n<\/ul>\n<p><strong>Other Supporters<br \/>\n<\/strong><\/p>\n<ul>\n<li>The Howard Gotlieb Archival Research Center<span>\u00a0<\/span>is again extending a complimentary membership to all BUWG members.<\/li>\n<\/ul>\n<p><strong>BUWG Sponsoring Members<\/strong><\/p>\n<ul>\n<li>Vonzella Bryant<\/li>\n<li>Leslie Caiola<\/li>\n<li>Katharine Canfield<\/li>\n<li>Mary Churchill<\/li>\n<li>Dana Clancy<\/li>\n<li>Josee Dupuis<\/li>\n<li>Misty Farrell-Pennington<\/li>\n<li>Elizabeth Flagg<\/li>\n<li>Claudia Friedel<\/li>\n<li>Erika Geetter<\/li>\n<li>Nancy Geourntas<\/li>\n<li>Arlyne Jackson<\/li>\n<li>Donnalyn Kahn<\/li>\n<li>Anna Karpovsky<\/li>\n<li>Barton Lipman<\/li>\n<li>Suzanne Maselli<\/li>\n<li>Sheila C. McCann<\/li>\n<li>Amanda Miller<\/li>\n<li>Karen Murphy<\/li>\n<li>Kelly Nee<\/li>\n<li>Deepti Nijhawan<\/li>\n<li>Marylou O\u2019Donnell-Rundlett<\/li>\n<li>Meredith Olsen<\/li>\n<li>Elizabeth (Carlson) O\u2019Neil<\/li>\n<li>Vita Paladino<\/li>\n<li>Constance Phillips<\/li>\n<li>Judy Platt<\/li>\n<li>Michael Pratt<\/li>\n<li>Barbara Rotger<\/li>\n<li>Judith Sandonato<\/li>\n<li>Amanda Urias<\/li>\n<li>Jacoba van Heugten<\/li>\n<li>Olivera Vragovic<\/li>\n<li>Gloria Waters<\/li>\n<li>Sharon Wheeler<\/li>\n<\/ul>\n<p><\/div>\n<\/div>\n<\/p>\n<p>Lunch and Learns, Breakfast Events, &amp; the December Evening at the Castle: Free to Members and $10 for Non-Members<\/p>\n<h4>Friday, September 14<\/h4>\n<p><strong>Lunch &amp; Learn: Investigative Journalism with Mike Rezendes<\/strong><\/p>\n<p>Speaker:\u00a0 Mike Rezendes<br \/>\nTitle: Investigative Journalism with Mike Rezendes<br \/>\nLocation: GSU, 775 Commonwealth Avenue, Small Ballroom, 2nd Floor<br \/>\nTime: 12PM-1:30PM<br \/>\nThis event is free, but you must register by September 11.\u00a0 Bring a friend!<br \/>\nSponsored by the Evergreen Program, Metropolitan College<br \/>\nBUWG Host:\u00a0 Karen Murphy<\/p>\n<h4>Tuesday, September 25<\/h4>\n<p><strong>Wine and Cheese at the 808 Gallery Exhibit, A Few Conversations Between Women<\/strong><\/p>\n<p>Speaker: Dana Clancy, Director, School of Visual Arts, and Lynne Cooney, Artistic Director of the BU Art Galleries<br \/>\nTitle: Wine and Cheese at the 808 Gallery Exhibit, A Few Conversations Between Women<br \/>\nLocation: 808 Commonwealth Avenue, Boston, MA<br \/>\nTime: 6:00PM-7:30PM<br \/>\nBUWG members will enjoy a private tour of the final exhibition in the current 808 Gallery: A Few Conversations Between Women.\u00a0Registration Required.<br \/>\nFree to members. Non-members are $10, payable by cash or check at the door.<br \/>\n<strong>BUWG Host:<\/strong>\u00a0 Barbara Rotger<\/p>\n<h4>Thursday, September 27<\/h4>\n<p><strong>Lunch &amp; Learn: Midterm Election Panel\u00a0<\/strong><\/p>\n<p>Panelists: Diane Balser, Instructor, Co-Director of Undergraduate Studies, Women\u2019s, Gender, &amp; Sexuality Studies Program; Emily Burlij, Associate Director for Federal Relations; Dino P. Christenson, Associate Professor, Director of Advanced Programs, Department of Political Science; Dr. Virginia Sapiro, Professor, Department of Political Science<br \/>\nTitle: Midterm Election Panel<br \/>\nLocation: 8 Saint Mary&#8217;s Street, 9th Floor, West End Lounge<br \/>\nTime: 12PM-1:30PM<br \/>\nThis event is free to Members. Registration required by September 20.<br \/>\nBUWG Host: Judith Sandonato<\/p>\n<h4>Tuesday, October 9<\/h4>\n<p><strong>MED Campus Lunch &amp; Learn with Dr. Ann McKee, Sponsored by Boston University Athletics<\/strong><\/p>\n<p>Speaker: Dr. Ann McKee directs the Neuropathology Service for the New England Veterans Administration Medical Centers (VISN-1) and the Brain Banks for the Boston University Alzheimer\u2019s Disease Center, Center for the Study of Traumatic Encephalopathy, Framingham Heart Study, and Centenarian Study, which are all based at the Bedford VAMC. Dr. McKee is also the Chief Neuropathologist for the National VA ALS Brain Bank<br \/>\nTitle: The Face of CTE<br \/>\nLocation: Evans Building, Wilkins Board Room, E120<br \/>\nTime: 12PM-1:30PM<br \/>\n<em>Sponsored by Boston University Athletics<br \/>\n<\/em>This event is free to Members. Registration required by October 4.<br \/>\nBUWG Host: Suzanne Maselli<\/p>\n<h4>Friday, October 19<\/h4>\n<p><strong>Lunch &amp; Learn at the President&#8217;s House\u00a0<\/strong><\/p>\n<p>Speaker: Carolyn Hodges-Simeon, CAS Anthropology<br \/>\nTitle: Sound-Size Symbolism and the Evolution of Human Communication<br \/>\nLocation: 135 Ivy Street, Brookline, MA<br \/>\nTime: 12PM-1:30PM<br \/>\n<span>In the field of biological anthropology, we piece together the greatest story ever told\u2014human evolution. When did we begin to use language, tools, or culture? When did we walk on two legs or evolve such large brains? Why do we age?<\/span><span>\u00a0 <\/span><span>Why do we love? How are we similar to our distant ancestors and how are we different? In this talk, I will introduce the concept of sound-size symbolism and argue that aspects of human communication have their evolutionary roots in the communication systems of our non-human ancestors.<br \/>\n<\/span>This event is free to Members. Registration required by October 15.<br \/>\nBUWG Host: Elizabeth Flagg, Christine Wynne, Karen Leonida<\/p>\n<h4>November 13 to December 4<\/h4>\n<p><span><\/span><strong>2nd Annual BMC Grow Clinic Toy Drive<\/strong><\/p>\n<p>The BUWG will host a Toy Drive to benefit the BMC Grow Clinic. For those who wish to do so, please bring a new, unwrapped toy to the November 13 or December 4 events or to one of the Drop Off Locations.\u00a0<strong><\/strong><\/p>\n<h4>Tuesday, November 13<\/h4>\n<p><strong>Breakfast Workshop \u2013 Fierce Conversations<\/strong><\/p>\n<p>Speakers: Ann Marie Sidman, Executive Director, and Mark Braun, Program Director, BU Human Resources, Organizational Development and Learning<br \/>\nTitle: Fierce Conversations<br \/>\nLocation: Trustees Ballroom, 1 Silber Road, 9th Floor<br \/>\nTime: 8:30-10:00AM<br \/>\n<span><\/span><span>Ann Marie Sidman and Mark Braun from BU Human Resources will discuss the services offered by Organizational Development and Learning and delve into Fierce Conversations: transformational ideas which teach individuals how to ignite productive dialogue that interrogates reality, provokes learning, resolves tough challenges and enriches relationships.\u00a0<\/span>Check-in and breakfast begins at 8:00am; programming takes place between 8:30-10:00am. If you need to leave before 10, that\u2019s ok! Continental breakfast will be provided.\u00a0This event is free to Members. Registration required by November 8.\u00a0BUWG Host: Amanda Urias<\/p>\n<h4>Tuesday, December 4<\/h4>\n<p><strong>An Evening at BU Hillel with Andrei Ruckenstein<\/strong><\/p>\n<p>The Florence &amp; Chafetz Hillel House<br \/>\n213 Bay State Road, River Room<br \/>\nTuesday, December 4, 2018<br \/>\n5:00PM-7:00PM<br \/>\nThis event is free to Members, $10 for non-members.<br \/>\nJoin us for an evening of classical music played by pianist and physicist, Dr. Andrei Ruckenstein. His performance will begin promptly at 5:30PM, so please be sure to arrive before then in order to settle in, relax and enjoy a beverage and some light appetizers.\u00a0Dr. Ruckenstein joined BU in 2007 as the Founding Vice President and Associate Provost for Research, a position in which he served until July 2013. He is trained as a theoretical physicist and is currently chair of BU\u2019s physics department. He received a BA in physics from Harvard, a PhD from Cornell and, before joining BU, was a member of the theoretical physics group at AT&amp;T Bell Laboratories and held faculty positions in physics at the University of California, San Diego, and Rutgers University. Having once started on a career path as an orchestra conductor in his home country of Romania, Dr. Ruckenstein\u2019s avocation is music. With little time for music, he is grateful to the BU Women\u2019s Guild for giving him the motivation to practice in preparation for this event.<br \/>\nBUWG Host: Barbara Rotger<\/p>\n<h4>Thursday, January 17<\/h4>\n<p><strong>Lunch &amp; Learn: Forensic Genealogy Presentation at HGARC<\/strong><\/p>\n<p>Speaker: Melinde Lutz Byrne, FASG, Metropolitan College<br \/>\nTitle: Naming the Allenstown Oil Drum Victims: How Forensic Genealogists Identify the Unknown Dead<br \/>\nLocation: Howard Gotlieb Archival Research Center, 771 Commonwealth Avenue, 1st Floor<br \/>\nTime: 12PM-1:30PM<\/p>\n<p>The worst case of unknown victims in the U.S. languished for over 30 years after three little girls and a very young woman were found in oil drums in a New Hampshire park. No conventional leads named them, but an amazing coincidence in a typical genealogy search revealed their killer and their names.\u00a0The technique for naming people through genealogy, the study of identity and kinship, has been taught at BU since 2009. Advances in DNA testing have made a powerful tool almost infallible. Melinde Lutz Byrne\u2019s description of the case will illustrate many of the methods routinely used by genealogists to name, locate, or reunite family members.\u00a0Melinde is an anthropologist and archivist by training. She became a genealogist in 1976 after finding twins and triplets in her husband\u2019s family. She was elected a Fellow of the American Society of Genealogists in 1993 and was invited to create a course for the BU Center for Professional Education in 2008. Since then, BU\u2019s Genealogical Research Certificate Program has graduated over 4000 students and solved three American Jane or Baby Doe cases. Board certified since 2010, Melinde has been featured in the New York Times, on NPR, has spoken to international audiences, including the FBI CODIS administrators from fifteen countries, and has consulted on local and state law enforcement cases, as well as for Metropol in the UK.\u00a0This event is free to Members.\u00a0BUWG Host: Barbara Attianese<\/p>\n<h4>Wednesday, January 30<\/h4>\n<p><strong>Lunch &amp; Learn: Women in Public Office: The 2018 Midterm Elections and the Future<\/strong><\/p>\n<p>Speaker: Dr. Virginia Sapiro, Professor of Political Science and Dean Emerita of Arts &amp; Sciences<br \/>\nTitle: Women in Public Office: The 2018 Midterm Elections and the Future<br \/>\nLocation: 110 Cummington Street, Room 245<br \/>\nTime: 12PM-1:30PM<\/p>\n<p class=\"p1\"><span class=\"s1\">The 2018 elections ushered more women into public office than any other single election in American history. And, since the election, many women in office are creating a lot of news. This talk and discussion will give us an opportunity to understand more about how this came about, what is happening now, and what the future may bring.\u00a0<\/span><span class=\"s1\">Virginia is an internationally-recognized expert on women and politics. She came to Boston University in 2007 to become Dean of the College of Arts &amp; Sciences. Before that she was the Sophonisba P. Breckinridge Professor of Political Science at the University of Wisconsin \u2013 Madison, where she worked for 31 years. In 2015, after eight years of serving as Dean, she stepped back from that position to resume teaching and research as Professor of Political Science. A member of the American Academy of Arts &amp; Science since 2002, her most recent publication is an article titled, \u201cSexual Harassment: Performances of Gender, Sexuality, and Power&#8221;.\u00a0<\/span><em>Sponsored by Dr. Stan Sclaroff, Dean ad Interim, College of Arts &amp; Sciences.\u00a0<\/em>This event is free.\u00a0 Bring a friend!\u00a0 Registration required by January 25. BUWG Host: Nancy Geourntas.<\/p>\n<h4>February and March<\/h4>\n<p><strong>Rosie&#8217;s Place Toiletries Drive<\/strong><\/p>\n<p>The BUWG will host a Toiletries Drive to benefit <a href=\"http:\/\/www.rosiesplace.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rosie&#8217;s Place<\/a>. For those who wish to do so, please bring new and unused full and travel-sized toiletries to the January 30, February 26 or March 25 events or to one of the Drop Off Locations.<span>\u00a0<\/span>BUWG Host: Samantha Khosla<\/p>\n<h4>Tuesday, February 26<\/h4>\n<p><strong>Lunch &amp; Learn with Megan Sullivan<\/strong><\/p>\n<p>Speaker:\u00a0Dr. Megan Sullivan, Associate Dean for Faculty Research and Development and Director of the Center for Interdisciplinary Teaching &amp; Learning<br \/>\nTitle: What We Need to Know about Children of Incarcerated Parents and Why We Should Care<br \/>\nLocation: 8 Saint Mary&#8217;s Street, 9th Floor, Colloquium Room<br \/>\nTime: 12PM-1:30PM<br \/>\n<span>More than two million children \u2013 most under the age of 10 \u2013 have an incarcerated parent in the United States. What do we need to know about these children, and what can their experiences us about children and families more broadly? Megan Sullivan will discuss what research tells us, why we should care, and what children of incarcerated parents have to teach all of us as parents, educators, and citizens.\u00a0<\/span><span>Megan is Associate Dean for Faculty Research and Development and the Director of the Center for Interdisciplinary Teaching &amp; Learning, where she creates programs and opportunities for excellent undergraduate instruction. She teaches courses in writing, non-fiction writing, Irish literature and film, and teacher education. She also writes on the impact of incarceration, particularly on children and families, and is the author of several books, including &#8220;Parental Incarceration: Personal Accounts and Developmental Impact&#8221;.\u00a0<\/span>This event is free to Members. Registration required by February 22.<br \/>\nBUWG Host: Barbara Rotger<\/p>\n<h4>Wednesday, March 6, 2019<\/h4>\n<p><strong> Meetup @ BU Women&#8217;s Basketball vs. Loyola<\/strong><br \/>\nJoin BU Women\u2019s Guild members and bring a friend for a night at BU Women\u2019s Basketball vs. Loyola.<\/p>\n<p><a href=\"https:\/\/www.bu.edu\/womensguild\/events\/event-archive\/events-2018-2019\/meetup-march-6-bu-womens-basketball-vs-loyola\/\"><\/a>Date: Wednesday, March 6, 2019<br \/>\nLocation: The Roof in the Case Center Gymnasium, 285 Babcock Street<br \/>\nGame Time: 7:00PM (Tickets will be distributed at at 6:45 at the Case Center entrance.)<br \/>\nOptional: Meet for dinner at Sunset Cantina, 5:00PM.<br \/>\nFREE. Registration Required by March 4 @ 5PM.<\/p>\n<h4>Wednesday, March 20, 2019<\/h4>\n<p><strong>Women of Color Circle Focus Group<\/strong><\/p>\n<p>Do you identify as a woman of color? Are you looking for support and resources?\u00a0Join members of the BU Women\u2019s Guild (BUWG) who want to create an affinity group for women of color called the Women of Color Circle (WOCC) within the BUWG.\u00a0WOCC is holding a focus group for women of color, both current and non-members of the Guild, to learn more about how this group can serve the needs of women of color at BU <a href=\"https:\/\/www.bu.edu\/womensguild\/women-of-color-circle\/\">(read how we are defining women of color, here<\/a>). Light refreshments will be served.<\/p>\n<p>Date: Wednesday, March 20, 2019<br \/>\nLocation: 110 Cummington Mall, Room 245<br \/>\nTime: 1:00PM-2:00PM<\/p>\n<h4>Monday, March 25, 2019<\/h4>\n<p><strong>Lunch &amp; Learn with Dr. Lorraine E. Wolf<\/strong><\/p>\n<p>Speaker: Lorraine E. Wolf, Ph.D., Director of Disability Services &amp; 504 Compliance<br \/>\nTitle:\u00a0Disability and Inclusion at Boston University: Resources and Issues<br \/>\nLocation: 8 Saint Mary&#8217;s Street, 9th Floor, Colloquium Room<br \/>\nTime: 12PM-1:30PM<\/p>\n<p class=\"p1\"><span class=\"s1\">At Boston University, we pride ourselves on the quality and breadth of our offerings to students, faculty, staff guests, and visitors with disabilities. This talk will introduce the newly renamed office of Disability and Access Services, discuss its model for working with students, campus partnerships, challenges, and plans for the future. Particular areas of emphasis will be on achieving physical and virtual access and working with students with psychiatric disorders (including autism).\u00a0<\/span>This event is free to Members. Registration required by March 20.\u00a0BUWG Host: Elizabeth Flagg<\/p>\n<h4>Thursday, April 4<\/h4>\n<p><strong>Lunch &amp; Learn with Lynne Allen<\/strong><\/p>\n<p>Speaker: Lynne Allen, Professor of Art<br \/>\nTitle:\u00a0How Life and Art Coincide: A Discussion with Lynne Allen<br \/>\nLocation:\u00a0Metcalf Trustee Ballroom, 1 Silber Way<br \/>\nTime: 12PM-1:45PM<br \/>\n<em>Sponsored by BU Planned Giving and the BU Retiree Society.\u00a0<\/em>This event is free to Members and friends. Registration required by March 25.\u00a0BUWG Hosts: Dr. Beverly Brown, Vita Paladino and Suzanne Maselli<\/p>\n<h4>Tuesday, April 30<\/h4>\n<p><strong>BUWG WOCC General Meeting<\/strong><\/p>\n<p>BU faculty and staff women of color, both current BUWG members and non-members, are invited to the inaugural general meeting of the<span>\u00a0<\/span><a href=\"https:\/\/www.bu.edu\/womensguild\/women-of-color-circle\/\">BUWG Women of Color Circle<\/a><span>\u00a0<\/span>(WOCC). Come to learn more about the BU Women\u2019s Guild, the BUWG Women of Color Circle, and discuss goals for the 2019-2020 plan year.<\/p>\n<p>Date:\u00a0Tuesday, April 30, 2019<br \/>\nLocation:\u00a0George Sherman Union, 775 Commonwealth Avenue, Terrace Lounge, 2nd Floor<br \/>\nTime:\u00a08:30AM-10:00AM<br \/>\nFree to BUWG members, $10 for non-members. <em>Doors will open at 8:30 and programming will begin around 8:50.\u00a0<span>\u00a0<\/span><\/em><em>A light breakfast will be served, including breakfast sandwiches, pastries, yogurt, fruit, coffee and tea. Dietary restriction? Let us know when you register and we\u2019ll do our best to accommodate your needs.<\/em><\/p>\n<h4>Wednesday, April 24<\/h4>\n<p><strong>MED Campus Lunch &amp; Learn with Ann Zumwalt<\/strong><\/p>\n<p>Speaker: Dr.\u00a0Ann Zumwalt<br \/>\nTitle: Anatomical Gifts: Body Donation at BU<br \/>\nLocation:\u00a0BU School of Medicine, 72 East Concord Street, L112<br \/>\nTime: 12PM-1:30PM<\/p>\n<p><span>The BU body donation program has a profound impact on the experience of medical students, making the dissection experience much more personal, which is important for future physicians.\u00a0 The practicalities of body donation will also be discussed.\u00a0 The BU Anatomical Gifts program is one of the great unsung positive connections between BU and the greater Boston community.\u00a0<\/span><span class=\"s1\">Ann <\/span><span class=\"s1\">is an Associate Professor in Anatomy and Neurobiology at the BU School of Medicine. She has directed cadaver-based gross anatomy at various institutions since 2003 and the medical gross anatomy course at BU for seven years. She is proud that her course\u00a0emphasizes the\u00a0clinical relevance of the\u00a0anatomical content while simultaneously conveying a clear lesson\u00a0of respect and gratitude for our donors. Her other professional interests include medical curricular design, training future educators, and studying the process of learning.<br \/>\n<\/span>This event is free to Members.<br \/>\nBUWG Hosts: Olivera Vragovic and Suzanne Maselli<\/p>\n<h4>Thursday, May 9<\/h4>\n<p><strong>Annual Business Meeting<\/strong><\/p>\n<p>At the Annual Business Meeting, members will hear reports from the Executive Officers and Scholarship Chair, Nominate the 2019-2020 slate of officers and committee chairs, entertain a proposed By-Laws Revision, and other new business.<br \/>\nLocation: 1 Silber Way, 9th Floor, Kenmore Room<br \/>\nTime: 12:00PM-2:00PM<br \/>\nThis is a brown bag event, so please bring your lunch. Coffee, tea, and dessert will be provided (including fruit).\u00a0This event is free to Members. Registration appreciated.<\/p>\n<h4>Thursday, May 23<\/h4>\n<p><strong>Annual Lunch and Awards Presentation with Keynote Speaker Susan Fournier<\/strong><\/p>\n<p><strong>Speaker:<\/strong> Dean Susan Fournier, Allen Questrom Professor and Dean, Questrom School of Business<strong><br \/>\nTopic: <\/strong><strong><\/strong>Risky Business: When the Person is the Brand<br \/>\n<strong>Location:<\/strong> 1 Silber Way, 9th Floor, Metcalf Trustee Center<br \/>\n<strong>Time:<\/strong> 12:00PM-1:45PM<br \/>\n<span>We explore the high-risk\/high-return proposition of person-brands: brands like Calvin Klein, Donald Trump, and Rachel Ray that are at once people and also products for sale in the marketplace. Person-brands are powerful because they can claim coveted qualities of fame, authenticity, intimacy, and cultural resonance that non-human, inanimate brands cannot. But, the person in the person-brand equation introduces risks that threaten the value proposition: people die; they misbehave; they display hubris; they\u2014and the close insiders who know them\u2014refuse to act always \u201con brand.\u201d Can managers harness the power of person-brands while reducing the risks associated with them? We provide insight into this question through a 20-year case analysis of the Martha Stewart lifestyle brand that emphasizes the relative balance and consistency between person and brand and prioritizes the qualities that make person-brands\u00a0<\/span><em>human<\/em><span>\u00a0rather than the qualities that make them strong\u00a0<\/span><em>brands. <\/em><em>Sponsored by Dr. Jean Morrison, University Provost and Chief Academic Officer.\u00a0<\/em>BUWG Hosts: Barbara Rotger and Laura Russo<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fall 2018 Event Flyer\u00a0 |\u00a0\u00a0Spring 2019 Event Flyer Lunch and Learns, Breakfast Events, &amp; the December Evening at the Castle: Free to Members and $10 for Non-Members Lunch and Learns, Breakfast Events, &amp; the December Evening at the Castle: Free to Members and $10 for Non-Members Friday, September 14 Lunch &amp; Learn: Investigative Journalism with [&hellip;]<\/p>\n","protected":false},"author":1312,"featured_media":0,"parent":1307,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/pages\/4401"}],"collection":[{"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/users\/1312"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/comments?post=4401"}],"version-history":[{"count":51,"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/pages\/4401\/revisions"}],"predecessor-version":[{"id":10687,"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/pages\/4401\/revisions\/10687"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/pages\/1307"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/womensguild\/wp-json\/wp\/v2\/media?parent=4401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}