News & Social Media

All requests and questions, please use the

Marketing & Communications Contact form

Content Ideas

The BU Wheelock MarCom team welcomes ideas from individuals/programs/departments, as well as centers/institutes/labs for news and stories. Your suggestions help us stay abreast of the breadth and depth of BU Wheelock’s work and to expand the circle of faculty, staff, students, and alumni that are highlighted in BU and BU Wheelock channels. You don’t need to have fully fleshed out the idea—even rough suggestions are helpful.

Content that appears on our website or in the BU Wheelock magazine may be repurposed in our social media channels, our bimonthly e-newsletter, or in other materials. Please submit news with as much notice as possible so that we can properly schedule any promotion. If we are writing a story, it can take up between 2-4 weeks.

What Makes a Good Story Idea

  • Stories of impact (ie, the interesting results or progress of a research study or the impact/progress of a community partnership)
  • Stories about BU people (ie, a faculty/staff member, current student, or alum) who is doing something interesting or impactful, especially if it relates to their BU Wheelock experience
  • Thought leadership/expertise on a topic that is timely or in the current news cycle (that could be used to generate a Q&A or an op-ed style piece)
  • Current/timely themes, topics, or issues that are being studied in your center/department
  • Content that is of interest across the BU community (and beyond)

What Does Not Make a Good Story Idea

  • New grant awards or conference attendance/presentations
  • Publications (unless someone has authored a book that may have broad/timely appeal)
  • Content that is only of interest to the BU Wheelock community

BU Publications

Boston University publications (BU Today, the Brink, and Bostonia) often reach out to gather ideas for articles they generate for their publications. It’s a great opportunity for BU Wheelock faculty and staff to increase their visibility as these publications have a fairly widespread reach, from the current BU community to alums to the general public. It is also an important piece of our strategy to establish and maintain visibility within the university.

Digital Lobby Display

The MarCom office manages the digital display board located in the first floor lobby of 2 Silber Way. If you would like to feature anything please submit a request using the MarCom request form. Please include the graphic you would like presented (graphics must be 1920×1080), as well as the dates you would like your graphic to run.

Social Media

BU Wheelock maintains the following social media channels:

Facebook: www.facebook.com/BUWheelock
LinkedIn: www.linkedin.com/school/boston-university-wheelock/
Instagram: www.instagram.com/buwheelock/
TikTok: www.tiktok.com/BUWheelock
YouTube: www.youtube.com/wheelockcollegebostonuniversity

BU Wheelock Statement on X: www.x.com/BUWheelock

Effective June 2024

Based on our analysis of the platform overall as well as our engagement numbers, we have decided to suspend posting/engaging on the official BU Wheelock account on X effective June 1, 2024. At this time, the suspension is indefinite. However, we will be keeping the account and will continue to monitor community members’ posts on X. This strategy will allow us to keep visible all the content that has been posted previously, and it gives us the flexibility to return to the platform later if we decide that this is the best course of action. Questions can be directed to BU Wheelock Marketing & Communications.