Event Promotion

All requests and questions, please use the

Marketing & Communications Contact form

Note: Planning for BU Wheelock events is handled by BU Wheelock Event Planning. More information is also available on Event Planning at BU Wheelock.

Event Promotion

BU Wheelock MarCom can support and guide the promotion of events. Use the MarCom Contact form to let us know in advance about an event or your participation in an event. Allow as much time as possible so that we can schedule promotion though BU Wheelock’s social media channels.

However, the best promotion for your event comes from you! You and your team are in the best position to connect with people in your networks who are more likely to have an interest in your event.

Social media

Post on your social media channels in advance—and don’t be shy about posting more than once. During and immediately after the event, share any photos you took on your social media channels and tag us so that we can see them and reshare. We are unlikely to share photos that are sent to us after the event as interest will have passed at that point.

BU Wheelock MarCom has created a set of social media templates in Canva that you can use to develop a social media post. See the General Event Social Media Graphics.

Note: Once a week, BU Wheelock MarCom posts a digest of all the BU Wheelock events coming up that week. Unfortunately, there are too many events for us to post individually for most events. We will refer to the BU Wheelock calendar to learn about what events are coming up.

Events calendar

List your event on the BU Wheelock calendar. We refer to the calendar to know what to promote in social media and the bimonthly e-newsletter that is sent to our alumni and external mailing list. For guidance on writing effective event descriptions, check out 10 Tips for Writing Great Event Descriptions.

Flyers

If you’d like to create a one-pager/flyer to promote your event, use one of these Canva templates: One-pager with small photo, one-pager with large photo

Digital lobby display

To post news about your event on the 2 Silber Way digital display, use the MarCom contact form to submit your request and graphic. Graphics must be 1920 x 1080.