Brand & Editorial Style
All requests and questions, please use the
Marketing & Communications Contact form
BU Wheelock Boilerplate
This language can be used anywhere you need a brief, general description of the college
Boston University Wheelock College of Education & Human Development is a top-ranked college that focuses on cross-disciplinary research, experiential learning, and community engagement. We seek to empower our students, faculty, and staff to reshape the systems that impact learning and human development, more firmly centering them in justice, diversity, and belonging.
BU Wheelock Guide Star
The Guide Star (please note spelling) is an official statement from BU Wheelock and cannot be altered.
BU Wheelock College of Education & Human Development is dedicated to transforming the systems that impact learning and human development for a thriving, sustainable, and just future in Boston and beyond.
Brand
A strong brand influences the perceptions, attitudes, and feelings of people who engage with it, whether they see the logo, read the website, or attend one of our events. Maintaining a consistent visual identity is an important part of supporting our Strategic Plan goals around advancing our research, impact, and institutional reputation.
For templates in-line with our new brand please visit our Design & Templates page.
BU Brand Guidelines
A comprehensive resource from Boston University. Refer to these when creating materials, websites, or social media.
Editorial Style
BU Wheelock Editorial Style Guide
Maintained by BU Wheelock MarCom staff to help make all our materials clear and consistent
Boston University Editorial Style Guide
Chicago Manual of Style and Merriam-Webster’s Collegiate Dictionary
The reference materials that guide Boston University and BU Wheelock editorial style
Accessibility
Inclusive language
- Boston University’s guidelines
- Living Language Guide
Accessibility on websites
- Maintaining Accessible Content (BU TechWeb)
Logos
BU Wheelock centers/labs/institutes/programs are required to use Boston University sub-brand logotypes on their websites and in materials. Do you need one? Reach out to BU Creative Services using their Request a Logo form.
Download BU Logos
Download BU Wheelock Logo Files (JPG & PNG)
Departmental logos:
- Counseling Psychology & Applied Human Development
- Educational Leadership & Policy Studies
- Language & Literacy
- Teaching & Learning