Marketing & Communications

If you are a new member of the BU Wheelock community, or you are onboarding a new member of your program/department/team, check out the Marcom Guide for New Members of the BU Wheelock Community.

BU Wheelock maintains the BU Wheelock Editorial Style Guide. Please follow these guidelines to help make our materials clear and consistent.

This short tipsheet will help you with the frequently asked questions related to BU Wheelock and BU brand guidelines. Check out Top 10 Tips for BU Wheelock Branding.

Boston University has two comprehensive resources: the Boston University Editorial Style Guide and the BU Brand Guidelines. Please refer to these when generating materials, website, or social media.

BU Wheelock follows the Chicago Manual of Style and Merriam-Webster’s Collegiate Dictionary.

For information regarding inclusive language, refer to Boston University’s guidelines and Living Language Guide.

Members of the BU Wheelock community are welcome to submit story ideas about our faculty, staff, students, and alumni. This information may be used for our website, social media, or other channels. We are especially interested in stories about new research, research results, publications, awards, events, and appointments.

Please submit news with as much notice as possible so that we can properly schedule any promotion. If we are writing a story, it can take up between 2-4 weeks.

This information may be also shared with other BU outlets, including BU Today, Bostonia, or the Brink.

Reach out to us using the Marcom Contact form.

Marketing and recruitment for BU Wheelock academic programs is shared between BU Admissions, BU Wheelock Graduate Admissions, and BU Wheelock Marcom.

Our office manages marketing and advertising efforts for new courses and programs. Once your new course or program is approved and added to the BU Bulletin, we can help you promote it to the wider BU community and beyond. We can add information to the BU Wheelock website and promote through our social media channels.

Marcom Contact form

The Marcom office builds and updates website profile pages for all faculty, staff, and doctoral students at BU Wheelock. All bios may be edited for the following reasons: typographical and editorial errors; length; and consistency with the style for the new website. We will contact you with any questions or if significant editorial changes are needed.

For NEW profiles

If you’re a new member of our community, please take a moment and send us your profile details via the New Website Profile Submission form. For guidelines for writing your bio, visit Tips for Writing Your Bio.

For EXISTING profiles

If you need to submit changes to an existing profile, follow these steps:

• Copy and paste your existing profile into a Word document
• Using tracked changes, make any changes
• Submit your changes using the Marcom Contact form

We rely on the entire BU Wheelock community to help us keep the website up to date and useful for our readers. So if you spot a typo or if your page needs an update, please let us know.

The amount of time an update will take will vary depending on the complexity or the amount of content. In general, please allow the following:

• For simple updates to existing content: up to 5 business days
• For more complex updates, including overhauling a page or section: up to 2 weeks
• To create a new webpage or add a section: 4-6 weeks
• Once we’ve taken a look at your request, we may set up a meeting with you before setting the timeline.

Marcom Contact form

If you need to develop a website for a program or center, BU Wheelock Marcom can provide you with the names of freelancers who can help with this. You can also reach out to BU Marketing & Communications for resources.

Please note: While we are happy to meet to help you explore your options, BU Wheelock Marcom does not develop, maintain, or update websites created by centers, faculty, or staff.

If you’ve been contacted by the media, please let us know. We’re here to provide guidance and tips if you have any questions. We also appreciate knowing so we can keep an eye out for the final piece.

BU Public Relations offers resources for faculty members communicating with the media: Tips for Speaking with the Media.

Once the media mention is live, use the Marcom Contact form to let us know. We will promote on social media and add to the newsroom on the website. If you share it on social media, please tag us.

If you’d like to be listed on BU Experts, the external directory maintained by BU Public Relations, submit a new profile or email pr@bu.edu to update an existing profile.

Writing point-of-view or opinion pieces is a great way to share your thought leadership and expertise on topics you are interested in. There are several outlets for these types of piece:

• BU Wheelock has a blog. If you are interested in writing content for the blog, contact us.
• POV is a feature for BU Today.
• The Conversation is a nonprofit, independent news outlet that reaches millions of readers. BU is a university sponsor.
• You can also publish point-of-view pieces as articles on LinkedIn.

If you place an op-ed or letter to the editor, please let us know. We can promote it through BU Wheelock’s social media channels.

Marcom Contact form

BU Experts is an externally facing directory maintained by BU Public Relations. Submit your profile to BU Experts using this form. To update an existing profile, email pr@bu.edu.

BU Wheelock Marcom provides graphic design for the college’s general digital and print communications. If your center, department, or program needs support for graphic design or a website, contact us and we can provide you with a referral to a freelancer. Please be in touch as early as possible in your process to discuss the timeline for any projects.

Use the Marcom Contact form to submit your request or inquiry.

For more information about Boston University branding, logos, and design, visit BU Marketing & Communications.

If you need a new professional head shot, contact us to help arrange this.

If you want to arrange photography or videography for your program or event, we can put you in touch with a professional.

Use the Marcom Contact form to submit a request.

Depending on the kind of email you want to send, there are several options for templates:

• Use one of the BU email templates provided by BU marketing & communications. Paste the template into the email and edit directly in your email.
• Use BU’s Email Maker.
• To send a broadcast email, use the Broadcast Email Formatting provided by BU TechWeb.

• Flyer template (with photo)
• Flyer template (without photo)

Download BU Logos
Download BU Wheelock Logo Files (JPG & PNG)

Download departmental logos:
Counseling Psychology & Applied Human Development
Educational Leadership & Policy Studies
Language & Literacy
Teaching & Learning

Do you need a logo for your center/lab/institute? Request one from BU MarCom using this form.

Letterhead

• Wheelock Letterhead: Generic
• Wheelock Letterhead: Editable

• Wheelock-branded PowerPoint Template: Option 1, Widescreen format
• Wheelock-branded PowerPoint Template: Option 1, 4:3 format
• Wheelock-branded PowerPoint Template: Option 2, Widescreen format
• Wheelock-branded PowerPoint Template: Option 2, 4:3 format

• Zoom Background (white)
• Zoom Background (gray)
• Zoom Background (Boston skyline color)
• Zoom Background (Boston skyline B&W)
• Zoom Background (Boston skyline B&W)
• Zoom Background (BU skyline color)
• Zoom Background (BU skyline B&W)

Planning for BU Wheelock events is handled by BU Wheelock Event Planning, which can help you with adding your event to the BU Wheelock calendar, setting up registration, and getting other event-related information. More information is also available on Event Planning at BU Wheelock.

Marcom can help with promoting your event or your participation in an event:

• Make sure your event is listed on the BU Wheelock calendar. For guidance on writing effective event descriptions, check out 10 Tips for Writing Great Event Descriptions.
• Use the Marcom Contact form to let us know in advance about an event or your participation in an event. Allow as much time as possible so that we can schedule promotion though BU Wheelock’s social media channels.
• Check out our BU Wheelock Events Social Media Toolkit for information and tips on using social media to promote your event
• Use one of these templates if you need to create a flyer: Flyer with photo, flyer without photo

Please note: BU IS&T asks that we refrain from using any photos and graphics in our email signatures. This means no BU logos or social media icons. All email signatures should be text only.

Minimalist:

Firstname Lastname (pronoun/pronoun)
Full Title
Boston University Wheelock College of Education
& Human Development
617-353-PHONE

BU Wheelock: Human Potential Transformed
Request more information about our programs

With Web Links:

Firstname Lastname (pronoun/pronoun)
Full Title
Boston University Wheelock College of Education
& Human Development
email@bu.edu | bu.edu/wheelock
617-353-PHONE

BU Wheelock: Human Potential Transformed
Follow Us: Facebook | Twitter | LinkedIn
Request more information about our programs

With Web Links + Address:

Firstname Lastname (pronoun/pronoun)
Full Title
Boston University Wheelock College of Education
& Human Development
Two Silber Way
Boston, MA 02215
email@bu.edu | bu.edu/wheelock
617-353-PHONE

BU Wheelock: Human Potential Transformed
Follow Us: Facebook | Twitter | LinkedIn
Request more information about our programs

BU Wheelock-branded promotional swag is available for use to all faculty and staff, as well as programs, departments, centers, and other entities at BU Wheelock. This swag program is the only way to obtain approved BU Wheelock swag. Request authorized BU Wheelock swag.

To order business cards, contact your department’s administrative coordinator. More information.