{"id":16760,"date":"2020-09-19T17:07:13","date_gmt":"2020-09-19T21:07:13","guid":{"rendered":"https:\/\/www.bu.edu\/urop\/?post_type=profile&#038;p=16760"},"modified":"2020-09-19T17:07:16","modified_gmt":"2020-09-19T21:07:16","slug":"garrett-johnson","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/urop\/profile\/garrett-johnson\/","title":{"rendered":"Garrett Johnson"},"content":{"rendered":"<p>Prof. Johnson\u2019s research on Internet Marketing examines online display advertising: the medium\u2019s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy &#038; self-regulatory approaches. Prof. Johnson works with Internet companies\u2014including Google and Yahoo!\u2014to answer these questions with Internet-scale data.<\/p>\n<p>For his work, Prof. Johnson has been awarded the Paul Green Award and has been a finalist for both the John D.C. Little Award and the Gary Lilien Marketing Science Practice Prize. <\/p>\n","protected":false},"author":11707,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/urop\/wp-json\/wp\/v2\/profile\/16760"}],"collection":[{"href":"https:\/\/www.bu.edu\/urop\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/urop\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/urop\/wp-json\/wp\/v2\/users\/11707"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/urop\/wp-json\/wp\/v2\/profile\/16760\/revisions"}],"predecessor-version":[{"id":16762,"href":"https:\/\/www.bu.edu\/urop\/wp-json\/wp\/v2\/profile\/16760\/revisions\/16762"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/urop\/wp-json\/wp\/v2\/media?parent=16760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}