Advertising on the BUS

Promote your next event. We’ve got just the space.

BU Transportation Services has teamed up with The Artcraft Company to give BU offices, departments, and student organizations the opportunity to design and order BUS advertising posters online!

The BU Shuttle route spans the Charles River and Medical Campuses, allowing your poster advertisement to be seen by members of the Boston University community who utilize the BUS. Transportation Services operates a fleet of ten buses comprised of five 40’ buses (each displaying a total of 25 ads) and five 60’ articulating buses (displaying a total of 35 ads).

Poster advertisements are placed on the shuttle buses for two-week periods. When planning your poster ad order, you’ll need to identify the date you want your ad poster to start appearing in buses. Allow a minimum of two weeks’ lead time for branding approval and printing, before you want your ads to appear in buses. BUS advertising space is reserved solely for BU offices, departments, and student organizations. We do not accept advertising on the BUS from external organizations.

Please see the section on Poster ad options below for information on sizes, quantities, pricing, and art requirements.


Starting the ad process

Before placing your order, all designed poster ads—whether a repeat ad or a new one—should be sent to Boston University Marketing & Communications (busbrand@bu.edu) at least two weeks prior to the start date to allow for approvals and printing. Marketing & Communications will review all orders for compliance with University branding guidelines within one to three business days after receiving a poster ad. If the poster ad requires branding revisions, Marketing & Communications will inform you of any changes to be made and ask you to resubmit your revised poster ad to Marketing & Communications. Orders may be subject to multiple rounds of branding revisions. You are encouraged to submit your orders much earlier than two weeks prior to the desired start date if there is any uncertainty about University branding compliance.

Note: Marketing & Communications prefers that student groups do not use the official University master logo, so feel free to be creative! Faculty and staff, however, are required to use the University master logo and branding guidelines. For additional information on University branding guidelines, please reference the Brand Identity Standards website.


Placing your order

Upon branding approval, Marketing & Communications will notify The Artcraft Company that the ad branding is approved and prompt you to place your order through Guided BUying (formerly Terrier Marketplace):

  1. Log in to Ariba Guided BUying
  2. Select “Catalog Suppliers”
  3. Select “Artcraft Stationary Catalog”
  4. Select “Buy from Supplier”
  5. Select “BU Shuttle Ad Posters”
  6. Select “BU Economy Bus Poster” or “BU Premium Bus Poster”
  7. Follow poster upload and purchase instructions.

Note: When ordering, you’ll be asked for a shipping address. Feel free to provide your campus address but, regardless of what you enter, Artcraft will automatically ship all BUS Ad Poster orders to our shuttle vendor for installation on BU’s shuttles.

Not familiar with Guided BUying? Visit our website for additional information and instructions.

Student Groups: Please contact the Student Activities Business Office, 617-353-3635, or sabo@bu.edu for help in placing your order.

Artcraft will receive your order and print your ad posters in three to five business days and will confirm with you once the order has been printed and shipped to the shuttle vendor. If your order is submitted without branding review and/or approval, delays up to an additional week and additional fees will be incurred.


Poster ad options

Customers can design their ads from several template options. The costs and dimensions of the posters are specified below.


PREMIUM

Size = 28.75″ x 11.125″

Premium posters are recommended for advertisements that may be displayed for longer durations and/or for ads that are intended for reuse in the future. Choose from six different layout options or upload your own custom design.

Specifications: Posters print digitally in 4-color process, paper is 80# cover stock, 3-mil lamination both sides.

Quantity

Distribution

Premium Price

14 1 ad per regular bus & 1 per articulated bus $175.00
19 1 ad per regular bus & 2 ads per articulated bus $238.00
38 2 ads per regular bus & 4 ads per articulated bus $418.00
66 3 ads per regular bus & 6 ads per articulated bus $660.00
94 4 ads per regular bus & 8 ads per articulated bus $846.00

ECONOMY

Size = 17.5″ x 11.125″

Economy posters are a cost-effective advertising option and are perfect for standard ad reservations. Choose from six different layout options or upload your own custom design.

Specifications: Posters print digitally in 4-color process, paper is 80# cover stock.

Quantity

Distribution

Economy Price

14 1 ad per regular bus & 1 ad per articulated bus $50.00
19 1 ad per regular bus & 2 ads per articulated bus $67.00
38 2 ads per regular bus & 4 ads per articulated bus $133.00
66 3 ads per regular bus & 6 ads per articulated bus $218.00
94 4 ads per regular bus & 8 ads per articulated bus $282.00

Note: Above prices include printing and shipping to the BUS terminal. Installation is free of charge.


Art requirements

Create art at actual size. For custom designs with bleeds, add 1/8″ bleed on all sides. Please also keep all critical art and type at least 1/2” inside the page edge on all sides of the poster as there is a clip that holds the posters that will cover up this area when posted.

Supported file types are: jpg, tif, png, pdf, and eps.

File size must not exceed 25MB. Please adjust file size if it exceeds 25MB.

DPI must be between 100 and 300.