Advertising on the BUS
Promote your next event. We’ve got just the space.
BU Parking & Transportation Services has teamed up with The Artcraft Company to give BU offices, departments, and student organizations the opportunity to design and order BUS advertising posters online!
The BU Shuttle route spans the Charles River and Medical Campuses, allowing your poster advertisement to be seen by members of the Boston University community who utilize the BUS. Parking & Transportation Services operates a fleet of ten buses comprised of five 40’ buses (each displaying a total of 25 ads) and five 60’ articulating buses (displaying a total of 35 ads).
Poster advertisements are placed on the shuttle buses for two-week periods. When planning your poster ad order, you’ll need to identify the date you want your ad poster to start appearing in buses. Allow a minimum of two weeks’ lead time for branding approval and printing, before you want your ads to appear in buses. BUS advertising space is reserved solely for BU offices, departments, and student organizations. We do not accept advertising on the BUS from external organizations.
Please see the section on Poster ad options below for information on sizes, quantities, pricing, and art requirements.
Starting the ad process
Before placing your order, all designed poster ads—whether a repeat ad or a new one—should be sent to Boston University Marketing & Communications at least two weeks prior to the start date to allow for approvals and printing. Marketing & Communications will review all orders for compliance with University branding guidelines within one to three business days after receiving a poster ad. If the poster ad requires branding revisions, Marketing & Communications will inform you of any changes to be made and ask you to resubmit your revised poster ad to Marketing & Communications. Orders may be subject to multiple rounds of branding revisions. You are encouraged to submit your orders much earlier than two weeks prior to the desired start date if there is any uncertainty about University branding compliance.
Note: Marketing & Communications prefers that student groups do not use the official University master logo, so feel free to be creative! Faculty and staff, however, are required to use the University master logo and branding guidelines. For additional information on University branding guidelines, please reference the Brand Identity Standards website.
Placing your order
Upon branding approval, Marketing & Communications will notify The Artcraft Company that the ad branding is approved and prompt you to place your order through Guided BUying (formerly Terrier Marketplace). Artcraft will receive your order and print your ad posters in three to five business days and will confirm with you once the order has been printed and shipped. If your order is submitted without branding review and/or approval, delays up to an additional week and additional fees will be incurred.
Marketing & Communications and Artcraft are not responsible for installation of poster orders once they have been approved, printed, and shipped. Please reach out to Parking & Transportation Services for confirmation on installation.
Poster ad options
Customers can design their ads from several template options. The costs and dimensions of the posters are specified below.
|Stock: 80# House Uncoated CoverSize = 17.5” x 11.125”||Stock: LFC Gloss LaminatedSize = 28.75” x 11.125”|
Note: Above prices include printing and shipping to the BUS terminal. Installation is free of charge.
Size = 28.75″ x 11.125″
Premium posters are recommended for advertisements that may be displayed for longer durations and/or for ads that are intended for reuse in the future. Choose from six different layout options or upload your own custom design.
Specifications: Posters print digitally in 4-color process, paper is 80# cover stock, 3-mil lamination both sides.
Size = 17.5″ x 11.125″
Economy posters are a cost-effective advertising option and are perfect for standard ad reservations. Choose from six different layout options or upload your own custom design.
Specifications: Posters print digitally in 4-color process, paper is 80# cover stock.
Create art at actual size. For custom designs with bleeds, add 1/8″ bleed on all sides. Please also keep all critical art and type at least 1/2” inside the page edge on all sides of the poster as there is a clip that holds the posters that will cover up this area when posted.
Supported file types are: jpg, tif, png, pdf, and eps.
File size must not exceed 25MB. Please adjust file size if it exceeds 25MB.
DPI must be between 100 and 300.
Ordering posters through Guided BUying
After branding approval, place your order through Guided BUying. Poster advertisements are placed on the shuttle buses for two-week periods. Please indicate the date you want your ad poster to start appearing in buses.
Departments: Posters may be ordered through Guided BUying using the BUworks SAP portal. You must have a Shopper’s role via the BUworks SAP portal to access this site. To order, just go to Guided BUying if you are already a Shopper, and select The Artcraft Company for the Charles River or Medical Campus. If you don’t yet have access, please contact your Departmental Security Administrator (DSA).
Not familiar with Guided BUying? Visit our website for additional information and instructions.
Student Groups: Please contact the Student Activities Business Office, 617-353-3635, or firstname.lastname@example.org for help in placing your order.
Of course, if you need help with your order, we’re always here to assist you.