{"id":93,"date":"2025-07-18T16:55:55","date_gmt":"2025-07-18T20:55:55","guid":{"rendered":"https:\/\/www.bu.edu\/sponsorships\/?post_type=profile&#038;p=93"},"modified":"2025-09-16T15:16:14","modified_gmt":"2025-09-16T19:16:14","slug":"charlotte-powers","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/sponsorships\/profile\/charlotte-powers\/","title":{"rendered":"Charlotte Powers"},"content":{"rendered":"<p>As Senior Marketing Manager at Agganis Arena at Boston University, Charlotte leads the strategy and execution behind the arena\u2019s marketing and creative initiatives &#8211; ensuring that every brand partnership is brought to life through meaningful, high-impact fan experiences.<\/p>\n<p>With over a decade of experience in sports and live event marketing, Charlotte specializes in aligning sponsor objectives with creative activations that drive visibility, engagement, and results. From in-game promotions and branded content to targeted digital campaigns and on-site activations, she works closely with partners to deliver integrated solutions that resonate with Agganis Arena&#8217;s audience and elevates sponsors brands.<\/p>\n<p>Charlotte serves as the lead producer and show caller for BU Hockey, curating high-energy game day experiences that offer valuable exposure for sponsors through signage, promotions, digital content, and fan-facing initiatives. She also oversees Agganis Arena&#8217;s full digital strategy &#8211; including social media, email marketing, and content creation, providing multiple touchpoints for brand messaging across our engaged fan base.<\/p>\n<p>With a hands-on approach to both strategy and execution, Charlotte ensures that sponsor activations are not only visible, but memorable &#8211; and that every partnership delivers value both on and off the ice.<\/p>\n","protected":false},"author":1420,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/sponsorships\/wp-json\/wp\/v2\/profile\/93"}],"collection":[{"href":"https:\/\/www.bu.edu\/sponsorships\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/sponsorships\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/sponsorships\/wp-json\/wp\/v2\/users\/1420"}],"version-history":[{"count":4,"href":"https:\/\/www.bu.edu\/sponsorships\/wp-json\/wp\/v2\/profile\/93\/revisions"}],"predecessor-version":[{"id":570,"href":"https:\/\/www.bu.edu\/sponsorships\/wp-json\/wp\/v2\/profile\/93\/revisions\/570"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/sponsorships\/wp-json\/wp\/v2\/media?parent=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}