Identifying a need, the decision-maker who can make it happen, and then targeting that decision-maker with a proven, attention-grabbing strategy—that’s advocacy. Advocacy, then, is a critical component of the public health discipline. This is one of the reasons why we’ve made advocacy training a priority not only for the Activist Lab but also for the curriculum at SPH. We want to teach our students relevant skills that are eminently transferable to both their careers and their personal goals. And we aim to prepare them to be a positive influence in whatever challenging situation they may face in the future.