{"id":1034,"date":"2013-11-18T12:57:20","date_gmt":"2013-11-18T17:57:20","guid":{"rendered":"https:\/\/www.bu.edu\/scnc\/?p=1034"},"modified":"2016-03-02T11:21:47","modified_gmt":"2016-03-02T16:21:47","slug":"what-is-unit-pricing","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/scnc\/2013\/11\/18\/what-is-unit-pricing\/","title":{"rendered":"What is Unit Pricing?"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.bu.edu\/sargentchoice\/about\/#Gina\"><em>\u00a0\u00a0by Gina Petracca, Graduate Nutrition Student<\/em><\/a><\/p>\n<p>When you are grocery shopping and about to put a product in your basket, what do you look at? Do you look at the price? And if so, <i>which <\/i>price do you look at? Most people don\u2019t realize that every item in the grocery store actually has two prices: the price you pay upfront at the cash register and the <b>unit price<\/b>. A unit price is exactly what it sounds like\u2014it is the price of that product <i>per unit<\/i> (i.e. per gallon, ounce, pound, etc.). Looking at the unit price can help save you a <i>lot<\/i> of money. How? The unit price allows you to compare different products with each other and determine which option is the least expensive, without having to do any math or calculations on your own.<\/p>\n<p><a href=\"\/sargentchoice\/files\/2013\/11\/unit1.jpg\"><br \/>\n<img loading=\"lazy\" src=\"\/scnc\/files\/2015\/03\/unit1-636x122.jpg\" alt=\"unit1\" width=\"636\" height=\"122\" class=\" size-medium wp-image-1289 aligncenter\" srcset=\"https:\/\/www.bu.edu\/scnc\/files\/2015\/03\/unit1-636x122.jpg 636w, https:\/\/www.bu.edu\/scnc\/files\/2015\/03\/unit1.jpg 656w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/a><\/p>\n<p>The best way to understand how unit pricing works is by example. Let\u2019s say you want to buy a box of cereal\u2014you eat a bowl of cereal every morning\u2014and are deciding between two options: the name brand (18oz. box for $3.00) versus the store brand (14oz. box for $2.50). You can do the calculations on your own to decide which option is the cheapest, by dividing the price you pay at the register by the number of ounces in the cereal box.<\/p>\n<ul>\n<li>Name brand: $3.00\/18oz = $0.16 per ounce<\/li>\n<li>Store brand: $2.75\/14oz = $0.20 per ounce<\/li>\n<\/ul>\n<p>Upon initial glance, the 14oz box appears to be the cheaper option (only $2.75 instead of $3); but when you do the math, the 18oz. box is actually cheaper. Finding out the price per unit is a relatively easy calculation to do. However, if you plan to compare the cost of a lot of products in the store, it would be tedious to go from aisle to aisle whipping out your calculator to do the math. That is where the <b>unit price<\/b> comes into play. The unit price does the calculation for you. For the cereal example above, the grocery store would have two prices labeled for each cereal box:<\/p>\n<p><a href=\"\/sargentchoice\/files\/2013\/11\/unit2.jpg\"><br \/>\n<img loading=\"lazy\" src=\"\/scnc\/files\/2015\/03\/unit2.jpg\" alt=\"unit2\" width=\"578\" height=\"127\" class=\" size-medium wp-image-1288 aligncenter\" \/><\/a><\/p>\n<p>Instead of wasting time doing math, you can quickly glance at the unit price, which easily tells you that the name brand cereal is the cheaper option per unit. <b>Look at the unit price for the true price of the product.<\/b><\/p>\n<p>Let\u2019s take another example. You are throwing a party and need to buy carrots to go with your famous dip. You can buy: baby carrots, a two-pound bag of regular carrots, or a five-pound bag of regular carrots. Again, you could bust out that calculator app on your phone and calculate how much each bag will cost you per pound, or you can look at the unit price:<\/p>\n<p><a href=\"\/sargentchoice\/files\/2013\/11\/unit3.jpg\"><br \/>\n<img loading=\"lazy\" src=\"\/scnc\/files\/2015\/03\/unit3-636x102.jpg\" alt=\"unit3\" width=\"636\" height=\"102\" class=\" size-medium wp-image-1287 aligncenter\" srcset=\"https:\/\/www.bu.edu\/scnc\/files\/2015\/03\/unit3-636x102.jpg 636w, https:\/\/www.bu.edu\/scnc\/files\/2015\/03\/unit3.jpg 786w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/a><\/p>\n<p>Clearly, the 5lb. bag of regular carrots is the cheapest option at only $0.66 per pound\u2014the baby carrots are <i>four times<\/i> more expensive at $2.00 per pound!<\/p>\n<p>However, there are a few things to keep in mind when looking at unit price. Let\u2019s look at the carrots again. We already know that the 5 lb. bag is technically the cheapest option, but keep in mind that you will have to cut all the carrots into carrot sticks yourself. You will also be left with lots of leftover carrots, if your partygoers do not eat all five pounds. You need to consider <b>how much of the product you will actually use <\/b>and whether or not you are <b>willing to do the prep work<\/b>. If you only need 2 pounds of carrots and are willing to cut the carrots, then the 2lb. bag is actually the best option for<i> <\/i>you<i>. <\/i>If you won\u2019t use any leftovers <i>and<\/i> you are unwilling to chop the carrots, then go for the baby carrots\u2014just know that you are paying a hefty fee for the convenience of this food (it\u2019s already been washed, cut, and pre-measured for you).<\/p>\n<p>The greatest power of the unit price is that it is an informational tool. It makes you aware of the <b>true cost<\/b> of a product and gives you the knowledge to make <b>informed decisions<\/b> about how you spend your money.<\/p>\n<div class=\"fb-like\"><\/div>\n<p><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\">Tweet<\/a><script type=\"text\/javascript\">\/\/ <![CDATA[\r\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\r\n\/\/ ]]><\/script><\/p>\n<p><a href=\"\/\/pinterest.com\/pin\/create\/button\/\"><img src=\"\/\/assets.pinterest.com\/images\/pidgets\/pin_it_button.png\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.bu.edu\/sargentchoice\/disclaimer\/\"><i>Disclaimer:<\/i><\/a><i> The Sargent Choice blog includes links to other websites only as information to consumers, not as medical advice. When you access an external website, keep in mind that Sargent Choice has no control over its content. Sargent Choice is not responsible for the content found at any of the sites, nor do any links imply endorsement or promotion of the company\/organization, its content, services, therapeutic treatment options, or products. Accordingly, you visit any site at your own risk. Sargent Choice is also not responsible for the policies and practices of these sites, such as their Privacy Policy, use of \u201ccookies\u201d, etc. We encourage you to review the privacy policies of each site that you visit through a link on our website<\/i><\/p>\n<p><script type=\"text\/javascript\">\/\/ <![CDATA[\r\nvar _gaq = _gaq || [];   _gaq.push(['_setAccount', 'UA-32658960-1']);   _gaq.push(['_trackPageview']);   (function() { \tvar ga = document.createElement('script'); ga.type = 'text\/javascript'; ga.async = true; \tga.src = ('https:' == document.location.protocol ? 'https:\/\/ssl' : 'http:\/\/www') + '.google-analytics.com\/ga.js'; \tvar s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);   })();\r\n\/\/ ]]><\/script><\/p>\n<p><script type=\"text\/javascript\" src=\"\/\/assets.pinterest.com\/js\/pinit.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0by Gina Petracca, Graduate Nutrition Student When you are grocery shopping and about to put a product in your basket, what do you look at? Do you look at the price? And if so, which price do you look at? Most people don\u2019t realize that every item in the grocery store actually has two prices: [&hellip;]<\/p>\n","protected":false},"author":8774,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,14],"tags":[375,130],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/posts\/1034"}],"collection":[{"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/users\/8774"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/comments?post=1034"}],"version-history":[{"count":3,"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/posts\/1034\/revisions"}],"predecessor-version":[{"id":1291,"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/posts\/1034\/revisions\/1291"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/media?parent=1034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/categories?post=1034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/scnc\/wp-json\/wp\/v2\/tags?post=1034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}