Are you feeling overwhelmed by the rapidly changing landscape of social media and wondering where to best invest your time and energy as a researcher? The digital realm is constantly shifting. The bird has flown, Mastodon is intriguing but complex, Bluesky is still in its Beta phase, and Instagram has unveiled “Threads.” It’s a dynamic landscape, and researchers are often left wondering where to focus their online presence.
Join Suzanne Whitby, founder of SciComm Success, for a 90-minute workshop about the evolving world of strategic communication in the digital era. Participants will explore:
- The Current Social Media Landscape: Familiarize yourself with social media platforms that are currently available and the key audiences.
- Success Stories in Research Communication: Learn from successful projects, including experiences within BU, to understand how researchers are effectively leveraging these platforms and whether these trends are changing.
- Strategic Thinking: Gain insights on how to strategically allocate your time and resources on social media to maximize your research impact.
- Productivity Tools: Discover a range of free tools that can boost your efficiency in managing your online presence and sharing your work across multiple platforms.
- The Role of AI Technologies: Explore how artificial intelligence fits into the equation and can further enhance your research dissemination efforts.
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About Strategic Communications Workshops
The Strategic Communications series is co-sponsored by BU Public Relations | Social Media and the Office of Research. From podcasting to working with the media to building an online persona, these events allow BU’s research community to hone their communication skills and promote their work. Virtual workshops are offered twice a semester and can be found in the Research How-to Workshop listings
View past events