{"id":9998,"date":"2024-08-06T16:42:07","date_gmt":"2024-08-06T20:42:07","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/"},"modified":"2026-05-27T15:40:17","modified_gmt":"2026-05-27T19:40:17","slug":"barbara-bickart","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/","title":{"rendered":"Barbara Bickart"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Barbara Bickart\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/BickartBarbara.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n          <div class=\"profile__contact-cell profile__contact-cell--phone\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Phone\n      <\/h6>\n      <p class=\"has-p-2-font-size\" itemprop=\"telephone\">\n        617-353-3458      <\/p>\n    <\/div>\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:bickart@bu.edu\" itemprop=\"email\">\n          bickart@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Bickart_Barbara_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                    <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/pub\/barbara-bickart\/11\/496\/857\" itemprop=\"url\">\n            Visit Website\n          <\/a>\n        <\/div>\n          <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          663A        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Barbara Bickart<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tSenior Associate Dean of Programs\t\t<\/p>\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tAssociate Professor, Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Barbara Bickart is Senior Associate Dean of Programs and Associate Professor of Marketing at the Questrom School of Business at Boston University. She oversees the Questrom undergraduate program and all residential graduate programs, including the Full-Time MBA, Part-Time MBA, specialty MS programs, the PhD program, and Graduate Admissions.  She previously served as Senior Associate Dean of Graduate Programs, Faculty Director of the MBA program and chair of the Marketing Department.  Her research was one of the first to demonstrate the persuasive impact of consumer-generated content on social media relative to marketer-generated content. Her work has appeared in journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Interactive Marketing.  She has served on the Editorial Review Boards of top marketing journals, as an Associate Editor of the Journal of Marketing and Public Policy, and as President of the Journal of Consumer Research Policy Board.  She teaches courses on marketing and leadership communications and designed a popular open online course on Strategic Social Media Marketing, which was offered on the edX platform.  Barb earned her PhD in Business Administration from the University of Illinois at Urbana-Champaign. She is a graduate of the HERS Leadership Institute.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\"><div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-education\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tEducation\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">PhD, University of Illinois at Urbana Champaign, 1990<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">MS, University of Cincinnati, 1984<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">BA, Wittenberg University, 1982<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Phillips-Hernandez, J., Bickart, B., Menon, G. (In Press). &#8220;Proxy Reports of Others&#8217; Behaviors:  When Are They More Accurate?&#8221;, <i>Journal of Marketing Theory and Practice<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kim, S., Bickart, B., Brunel, F., Pai, S. (2024). &#8220;Unveiling influence: influencer\u2019s\n            sensitive self-disclosure and its persuasive impact&#8221;, <i>Current Psychology<\/i>, <i>43<\/i> (28),  1-19<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lieshman, S., Brunel, F., Bickart, B. (2018). Dimensions of Voice in Social Media. In John, Branch., Marcus, Collins., Eldad, Sotnick-Yogev. (Eds.), &#8220;Contemporary Issues in Digital Marketing:  New Paradigms, Perspectives, and Practices&#8221;, <i>Libri Publishing<\/i> 145-160<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nisenholtz, M., Bickart, B., Fournier, S. (2017). &#8220;What Trump Understands About Using Social Media to Drive Attention&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bickart, B., Morrin, M., Ratneshwar, S. (2015). &#8220;Does it pay to beat around the bush? The case of the obfuscating salesperson&#8221;, <i>Journal of Consumer Psychology<\/i>, <i>25<\/i> (4),  596-608<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Sogut, C., Bickart, B., Brunel, F. (2015). Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content.&#8221;Consumer Psychology in a Social Media World&#8221;, <i>Routledge<\/i> 53-68<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Sekhon, T., Bickart, B., Trudel, R., Fournier, S. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-presentation on Social Media.&#8221;Consumer Psychology in a Social Media World&#8221;, <i>M. E. Sharpe<\/i> 23-39<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Sogut, C., Brunel, F., Bickart, B. (2015). Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content.&#8221;Consumer Psychology in a Social Media World&#8221;, <i>Routledge Publishers<\/i> 53<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Sekhon, T., Bickart, B., Trudel, R., Fournier, S. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media.&#8221;Consumer Psychology in a Social Media World&#8221;, <i>M.E. Sharpe<\/i> 23-39<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kim, S., Pai, S., Bickart, B., Brunel, F. (2015). How Social Media Influencers Build a Brand Following by Sharing Secrets.&#8221;Strong Brands, Strong Relationships&#8221;, <i>Routledge<\/i> 126-152<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bickart, B., Kim, S., Brunel, F., Pai, S. (2013). Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media.&#8221;Organizations and Social Networking: Utilizing Social Media to Engage Consumers Utilizing Social Media to Engage Consumers&#8221;, <i>IGI Global<\/i> 126-152<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bickart, B., Ruth, J. (2012). &#8220;Green Eco-seals And Advertising Persuasion&#8221;, <i>Journal of Advertising<\/i>, <i>41<\/i> (4),  51-67<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Schindler, R., Bickart, B. (2012). &#8220;Perceived helpfulness of online consumer reviews: The role of message content and style&#8221;, <i>Journal of Consumer Behaviour<\/i>, <i>11<\/i> (3),  234-243<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Brunel, F., Kim, S., Bickart, B. (2012). &#8220;Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews&#8221;, <i>Advances in Consumer Research<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bickart, B., Phillips, J., Blair, J. (2006). &#8220;The effects of discussion and question wording on self and proxy reports of behavioral frequencies&#8221;, <i>Marketing Letters<\/i>, <i>17<\/i> (3),  167-180<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Buchanan, L., Simmons, C., Bickart, B. (1999). &#8220;Brand equity dilution: Retailer display and context brand effects&#8221;, <i>Journal of Marketing Research<\/i>, <i>36<\/i> (3),  345-355<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Simmons, C., Bickart, B., Lynch, J. (1993). &#8220;Capturing and Creating Public-Opinion in Survey-Research&#8221;, <i>Journal of Consumer Research<\/i>, <i>20<\/i> (2),  316-329<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bickart, B. (1993). &#8220;Carryover and Backfire Effects in Marketing Research&#8221;, <i>Journal of Marketing Research<\/i>, <i>30<\/i> (1),  52-62<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bickart, B., Blair, J., Menon, G., Sudman, S. (1990). &#8220;Cognitive Aspects of Proxy Reporting of Behavior&#8221;, <i>Advances in Consumer Research, Vol. 17<\/i> 198-206<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bickart, B., Blair, J., Menon, G., Sudman, S. (1990). &#8220;Cognitive Aspects of Proxy Reporting of Behavior&#8221;, <i>Advances in Consumer Research<\/i>, <i>17<\/i> 198-206<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U22652661","lastName":"Bickart","firstName":"Barbara","middleName":"","suffixName":"","phone":"617-353-3458","email":"bickart@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Bickart_Barbara_CV.pdf","website":"https:\/\/www.linkedin.com\/pub\/barbara-bickart\/11\/496\/857","office":"663A","address":"595 Commonwealth Ave","bio":"Barbara Bickart is Senior Associate Dean of Programs and Associate Professor of Marketing at the Questrom School of Business at Boston University. She oversees the Questrom undergraduate program and all residential graduate programs, including the Full-Time MBA, Part-Time MBA, specialty MS programs, the PhD program, and Graduate Admissions.  She previously served as Senior Associate Dean of Graduate Programs, Faculty Director of the MBA program and chair of the Marketing Department.  Her research was one of the first to demonstrate the persuasive impact of consumer-generated content on social media relative to marketer-generated content. Her work has appeared in journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Interactive Marketing.  She has served on the Editorial Review Boards of top marketing journals, as an Associate Editor of the Journal of Marketing and Public Policy, and as President of the Journal of Consumer Research Policy Board.  She teaches courses on marketing and leadership communications and designed a popular open online course on Strategic Social Media Marketing, which was offered on the edX platform.  Barb earned her PhD in Business Administration from the University of Illinois at Urbana-Champaign. She is a graduate of the HERS Leadership Institute.","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/BickartBarbara.jpg","position":["Senior Associate Dean of Programs","Associate Professor, Marketing"],"education":["PhD, University of Illinois at Urbana Champaign, 1990","MS, University of Cincinnati, 1984","BA, Wittenberg University, 1982"],"publications":["Phillips-Hernandez, J., Bickart, B., Menon, G. (In Press). \"Proxy Reports of Others' Behaviors:  When Are They More Accurate?\", <i>Journal of Marketing Theory and Practice<\/i>","Kim, S., Bickart, B., Brunel, F., Pai, S. (2024). \"Unveiling influence: influencer\u2019s\n            sensitive self-disclosure and its persuasive impact\", <i>Current Psychology<\/i>, <i>43<\/i> (28),  1-19","Lieshman, S., Brunel, F., Bickart, B. (2018). Dimensions of Voice in Social Media. In John, Branch., Marcus, Collins., Eldad, Sotnick-Yogev. (Eds.), \"Contemporary Issues in Digital Marketing:  New Paradigms, Perspectives, and Practices\", <i>Libri Publishing<\/i> 145-160","Nisenholtz, M., Bickart, B., Fournier, S. (2017). \"What Trump Understands About Using Social Media to Drive Attention\", <i>Harvard Business Review<\/i>","Bickart, B., Morrin, M., Ratneshwar, S. (2015). \"Does it pay to beat around the bush? The case of the obfuscating salesperson\", <i>Journal of Consumer Psychology<\/i>, <i>25<\/i> (4),  596-608","Sogut, C., Bickart, B., Brunel, F. (2015). Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content.\"Consumer Psychology in a Social Media World\", <i>Routledge<\/i> 53-68","Sekhon, T., Bickart, B., Trudel, R., Fournier, S. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-presentation on Social Media.\"Consumer Psychology in a Social Media World\", <i>M. E. Sharpe<\/i> 23-39","Sogut, C., Brunel, F., Bickart, B. (2015). Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content.\"Consumer Psychology in a Social Media World\", <i>Routledge Publishers<\/i> 53","Sekhon, T., Bickart, B., Trudel, R., Fournier, S. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media.\"Consumer Psychology in a Social Media World\", <i>M.E. Sharpe<\/i> 23-39","Kim, S., Pai, S., Bickart, B., Brunel, F. (2015). How Social Media Influencers Build a Brand Following by Sharing Secrets.\"Strong Brands, Strong Relationships\", <i>Routledge<\/i> 126-152","Bickart, B., Kim, S., Brunel, F., Pai, S. (2013). Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media.\"Organizations and Social Networking: Utilizing Social Media to Engage Consumers Utilizing Social Media to Engage Consumers\", <i>IGI Global<\/i> 126-152","Bickart, B., Ruth, J. (2012). \"Green Eco-seals And Advertising Persuasion\", <i>Journal of Advertising<\/i>, <i>41<\/i> (4),  51-67","Schindler, R., Bickart, B. (2012). \"Perceived helpfulness of online consumer reviews: The role of message content and style\", <i>Journal of Consumer Behaviour<\/i>, <i>11<\/i> (3),  234-243","Brunel, F., Kim, S., Bickart, B. (2012). \"Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews\", <i>Advances in Consumer Research<\/i>","Bickart, B., Phillips, J., Blair, J. (2006). \"The effects of discussion and question wording on self and proxy reports of behavioral frequencies\", <i>Marketing Letters<\/i>, <i>17<\/i> (3),  167-180","Buchanan, L., Simmons, C., Bickart, B. (1999). \"Brand equity dilution: Retailer display and context brand effects\", <i>Journal of Marketing Research<\/i>, <i>36<\/i> (3),  345-355","Simmons, C., Bickart, B., Lynch, J. (1993). \"Capturing and Creating Public-Opinion in Survey-Research\", <i>Journal of Consumer Research<\/i>, <i>20<\/i> (2),  316-329","Bickart, B. (1993). \"Carryover and Backfire Effects in Marketing Research\", <i>Journal of Marketing Research<\/i>, <i>30<\/i> (1),  52-62","Bickart, B., Blair, J., Menon, G., Sudman, S. (1990). \"Cognitive Aspects of Proxy Reporting of Behavior\", <i>Advances in Consumer Research, Vol. 17<\/i> 198-206","Bickart, B., Blair, J., Menon, G., Sudman, S. (1990). \"Cognitive Aspects of Proxy Reporting of Behavior\", <i>Advances in Consumer Research<\/i>, <i>17<\/i> 198-206"],"presentations":[],"awards_honors":[]},"ambassador-type":[],"career-interest":[],"citizenship":[],"club-organization":[],"current-country":[],"current-industry":[],"region":[],"state":[],"undergraduate-major":[],"profile_types":[16],"faculty-departments":[1173],"staff-departments":[],"phd-student-departments":[],"programs":[],"directory-types":[35],"class_list":["post-9998","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barbara Bickart - Boston University Questrom<\/title>\n<meta name=\"description\" content=\"Barbara Bickart of Questrom School of Business. Learn more about their accomplishments, research, testimonials, and more during their time at Questrom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barbara Bickart - Boston University Questrom\" \/>\n<meta property=\"og:description\" content=\"Barbara Bickart of Questrom School of Business. Learn more about their accomplishments, research, testimonials, and more during their time at Questrom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/\" \/>\n<meta property=\"og:site_name\" content=\"Boston University Questrom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T19:40:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/\",\"url\":\"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/\",\"name\":\"Barbara Bickart - Boston University Questrom\",\"isPartOf\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/#website\"},\"datePublished\":\"2024-08-06T20:42:07+00:00\",\"dateModified\":\"2026-05-27T19:40:17+00:00\",\"description\":\"Barbara Bickart of Questrom School of Business. Learn more about their accomplishments, research, testimonials, and more during their time at Questrom.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bu.edu\/questrom\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barbara Bickart\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/#website\",\"url\":\"https:\/\/www.bu.edu\/questrom\/\",\"name\":\"Boston University Questrom\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bu.edu\/questrom\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barbara Bickart - Boston University Questrom","description":"Barbara Bickart of Questrom School of Business. Learn more about their accomplishments, research, testimonials, and more during their time at Questrom.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/","og_locale":"en_US","og_type":"article","og_title":"Barbara Bickart - Boston University Questrom","og_description":"Barbara Bickart of Questrom School of Business. Learn more about their accomplishments, research, testimonials, and more during their time at Questrom.","og_url":"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/","og_site_name":"Boston University Questrom","article_modified_time":"2026-05-27T19:40:17+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/","url":"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/","name":"Barbara Bickart - Boston University Questrom","isPartOf":{"@id":"https:\/\/www.bu.edu\/questrom\/#website"},"datePublished":"2024-08-06T20:42:07+00:00","dateModified":"2026-05-27T19:40:17+00:00","description":"Barbara Bickart of Questrom School of Business. Learn more about their accomplishments, research, testimonials, and more during their time at Questrom.","breadcrumb":{"@id":"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bu.edu\/questrom\/profiles\/barbara-bickart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bu.edu\/questrom\/"},{"@type":"ListItem","position":2,"name":"Barbara Bickart"}]},{"@type":"WebSite","@id":"https:\/\/www.bu.edu\/questrom\/#website","url":"https:\/\/www.bu.edu\/questrom\/","name":"Boston University Questrom","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bu.edu\/questrom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profiles\/9998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profiles"}],"about":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/types\/profiles"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/media?parent=9998"}],"wp:term":[{"taxonomy":"ambassador-type","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/ambassador-type?post=9998"},{"taxonomy":"career-interest","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/career-interest?post=9998"},{"taxonomy":"citizenship","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/citizenship?post=9998"},{"taxonomy":"club-organization","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/club-organization?post=9998"},{"taxonomy":"current-country","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/current-country?post=9998"},{"taxonomy":"current-industry","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/current-industry?post=9998"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/region?post=9998"},{"taxonomy":"state","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/state?post=9998"},{"taxonomy":"undergraduate-major","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/undergraduate-major?post=9998"},{"taxonomy":"profile_types","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profile_types?post=9998"},{"taxonomy":"faculty-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/faculty-departments?post=9998"},{"taxonomy":"staff-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/staff-departments?post=9998"},{"taxonomy":"phd-student-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/phd-student-departments?post=9998"},{"taxonomy":"programs","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/programs?post=9998"},{"taxonomy":"directory-types","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/directory-types?post=9998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}