{"id":9962,"date":"2024-08-06T16:39:09","date_gmt":"2024-08-06T20:39:09","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/nailya-ordabayeva\/"},"modified":"2026-07-21T16:22:10","modified_gmt":"2026-07-21T20:22:10","slug":"nailya-ordabayeva","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/nailya-ordabayeva\/","title":{"rendered":"Nailya Ordabayeva"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-986eed52 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Nailya Ordabayeva\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/OrdabayevaNailya.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:nailyao@bu.edu\" itemprop=\"email\">\n          nailyao@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Ordabayeva_Nailya_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          658C        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-986eed52 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-0f22d0a1 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Nailya Ordabayeva<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tKelli Questrom Associate Professor in Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-presentations\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tSelected Research Presentations\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Information Sharing, City University of Hong Kong, Hong Kong, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Information Sharing, Singapore Management University Marketing Research Seminar, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kim, J. , Ordabayeva, N. , Cavanaugh, L. , Cutright, K. , Giesler, M. , Johar, G. , Lisjak, M. , Malkoc, S. , Schmitt, B. , Thomas, M. , Vohs, K. , Winterich, K. Ideological Consumption: Theories, Obstacles, and Future Directions Roundtable, Association for Consumer Research, Washington, D. C., 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Information Sharing, INSEAD Marketing Research Seminar, Fontainebleau, France, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Deng, X. , Nenkov, G. , Ordabayeva, N. , Sela, A. , Wilcox, K. Changing Topics for Changing Times, American Marketing Association &#8211; Sheth Doctoral Consortium, Columbus, OH, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Information Sharing, IE Business School Marketing Research Seminar, Madrid, Spain, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Information Sharing, Koc University Marketing Research Seminar, Istanbul, Turkiye, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, Bocconi University Marketing Research Camp, Milan, Italy, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Virginia McIntire Marketing Research Seminar, Charlottesville, VA, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Information Sharing, Digital Business Institute Flash Talk Lunch, Boston, MA, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Cincinnati Marketing Research Camp, Cincinnati, OH, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, Columbia Business School Research Seminar, New York, NY, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, Hong Kong University of Science and Technology Marketing Research Camp, Hong Kong, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Hong Kong Marketing Research Seminar, Hong Kong, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, Hong Kong Polytechnic University Marketing Research Seminar, Hong Kong, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ein-Gar, D. , Levontin, L. , Ordabayeva, N. , Johar, G. , Lee, A. , Ng, S. , Puntoni, S. , Wilcox, K. Influence of a Progressively Polarized Marketplace on Consumer Behavior Roundtable, Association for Consumer Research Conference, Paris, FR, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Vohs, K. , Shrum, L. , Ordabayeva, N. , Goenka, S. , Goodman, J. , Haws, K. , Malkoc, S. , Plassmann, H. , Reed, A. , Torelli, C. , Zeelenberg, M. You Are Leaving Variance on the Table: Why Consumer Researchers Should Be Studying Personality and Individual Differences Roundtable, Association for Consumer Research, Paris, FR, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Rank-Christman, T. , Uduehi, E. , Ordabayeva, N. , Euh, H. , Cross, S. , Dellande, S. , Jones, A. , Turner, B. , Wooten, D. , Saint Clair, J. , Pereira, B. , Christensen, K. , Lee, A. , Trujillo Torres, L. , Brandford, T. Race as a Social Construct and its Impact on Consumption Response Roundtable, Association for Consumer Research, Paris, FR, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Malkoc, S. , Ordabayeva, N. , Lowrey, T. , Urminsky, O. Staying Put or Moving: Advantages and Disadvantages, Association for Consumer Research, Mid-Career Workshop, Paris, FR, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. , Botti, S. , Chandon, P. , Chandy, R. , Morewedge, C. , Tully, S. , Cross, S. Relevance in Research &#8211; Identifying a Substantively Relevant Research Question, Association for Consumer Research, Sheth Doctoral Consortium, Paris, FR, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, BI Norwegian School of Business Marketing Research Seminar, Oslo, Norway, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, INSEAD Marketing Research Seminar, Fontainebleau, France, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Cross, S. , Dellande, S. , Ordabayeva, N. , Turner, B. , Finkelstein, S. , Pereira, B. , Davis, N. , De La Rosa, W. , Jones, A. , Wooten, D. , Lee, A. , Scott, M. , Morwitz, V. The Psychological Impact of Racism and Discrimination on Consumer Well-Being Roundtable, Society for Consumer Psychology, Nashville, TN, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Wolfe, S. , Ordabayeva, N. , Fair, R. , Snyderman, R. Politics &#038; Consumers: How Do Elections, Political Polarization, and Political Instability Impact Consumer Behavior, National Association for Business Economics, Washington, D.C., 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Miami Marketing Research Camp, Miami, FL, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, Tulane University Marketing Research Seminar, New Orleans, LA, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Southern California Marketing Research Seminar, Los Angeles, CA, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hussein, M. , Vohs, K. , Ordabayeva, N. , Chen, S. , Johar, G. , Kyung, E. , Malkoc, S. , McFerran, B. , Netzer, O. , Teeny, J. , Tormala, Z. , Schwarz, N. , White, K. , Wood, W. Emerging Threats to Democracy Roundtable, Association for Consumer Research, Seattle, WA, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of California at Riverside Marketing Research Seminar, Riverside, CA, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Texas at Austin Marketing Research Seminar, Austin, TX, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Notre Dame Marketing Research Seminar, South Bend, IN, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Malkoc, S. , Ordabayeva, N. , John, E. , Kim, C. , Lisjak, M. , Cavanaugh, L. , Mittal, V. , Orhum, Y. , Zauberman, G. , Seiders, K. Political Choice Workshop, Choice Symposium, Fontainebleau, FR, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, Bayes School of Business Marketing Research Seminar, London, UK, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. , Jung, J. , Fernandes, D. , Han, K. , Mittal, V. Political Ideology and Hedonic Consumption, La Londe Consumer Behavior Conference, Porquerolles, FR, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. , Cakanlar, A. How Economic System Justification Shapes Support for P2P Providers in the Sharing Economy, La Londe Consumer Behavior Conference, Porquerolles, FR, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, Dartmouth College Marketing Research Camp, Hanover, NH, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Pittsburgh Marketing Research Camp, Pittsburgh, PA, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, University of Florida Marketing Research Seminar, Gainesville, FL, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. Political Ideology and Consumption Behavior, Cornell University Marketing Research Seminar, Ithaca, NY, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. , Jung, J. , Fernandes, D. , Han, K. , Mittal, V. How Uncertainty Shapes Conservatives\u2019 and Liberals\u2019 Hedonic Consumption, Society for Consumer Psychology Conference, San Juan, PR, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. , Lisjak, M. Gender Diversity, American Marketing Association Winter Conference, Nashville, TN, 2023<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">John, E., Yang, J., Ordabayeva, N. (In Press). A Marketing Lens for Understanding the Role of the Grassroots, Industry, and Policy in Managing Socioeconomic Inequality in Society.&#8221;Handbook of Marketing and Public Policy&#8221;, <i>Edward Elgar<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Philips, T., Tepper, S., Goya-Tocchetto, D., Jachimowicz, J., Davidai, S., Szaszi, B., Day, M., Mirza, U., Ordabayeva, N., Hauser, O. (In Press). &#8220;Inequality in People\u2019s Minds: An Integrative Psychological Framework of Perceptions of Economic Inequality&#8221;, <i>Personality and Social Psychology Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Malkoc, S., Kim, C., Lisjak, M., John, E., Donnelly, G., Cavanaugh, L., Mittal, L. (2025). &#8220;Politics in the Middle: A Call to Study Nuanced Political Differences in a Binary World&#8221;, <i>International Journal of Research in Marketing<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Fernandes, D., Jung, J., Ordabayeva, N. (2025). Consumer Political Identity.&#8221;Routledge Handbook of Identity and Consumption&#8221;, <i>Routledge<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Goor, D., Keinan, A., Ordabayeva, N. (2025). &#8220;Historizing the Present: Implications for Mobilizing Consumers for Collective Action&#8221;, <i>Journal of Consumer Psychology<\/i>, <i>35<\/i> (1),  98-120<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kopalle, P., Burkhardt, J., Gillingham, K., Grewal, L., Ordabayeva, N. (2024). &#8220;Delivering affordable clean energy to consumers&#8221;, <i>Journal of the Academy of Marketing Science<\/i>, <i>52<\/i> (5),  1452-1474<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Jachimowicz, J., Davidai, S., Goya-Tocchetto, D., Szaszi, B., Day, M., Tepper, S., Phillips, L., Mirza, M., Ordabayeva, N., Hauser, O. (2023). &#8220;Inequality in researchers\u2019 minds: Four guiding questions for studying subjective perceptions of economic inequality&#8221;, <i>Journal of Economic Surveys<\/i>, <i>37<\/i> (5),  1534-1561<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Chen, Q., Wang, Y., Ordabayeva, N. (2023). &#8220;The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men&#8221;, <i>Journal of Consumer Research<\/i>, <i>50<\/i> (2),  303-321<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Cakanlar, A., Ordabayeva, N. (2023). &#8220;How economic system justification shapes demand for peer-to-peer providers&#8221;, <i>Journal of Consumer Psychology<\/i>, <i>33<\/i> (3),  602-612<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lisjak, M., Ordabayeva, N. (2023). &#8220;How Political Ideology Shapes Preferences for Observably Inferior Products&#8221;, <i>Journal of Consumer Research<\/i>, <i>49<\/i> (6),  1014-1031<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Cakanlar, A., Fernandes, D. (2023). How Political Ideology Shapes Consumption Decisions.&#8221;How Political Ideology Shapes Consumption Decisions&#8221;, <i>Cambridge University Press<\/i> 331-363<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Cavanaugh, L., Dahl, D. (2022). &#8220;The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands&#8221;, <i>Journal of Marketing<\/i>, <i>86<\/i> (6),  70-92<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Fernandes, D., Ordabayeva, N., Han, K., Jung, J., Mittal, V. (2022). &#8220;How Political Identity Shapes Customer Satisfaction&#8221;, <i>Journal of Marketing<\/i>, <i>86<\/i> (6),  116-134<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Lisjak, M., Jones, A. (2022). &#8220;How social perceptions influence consumption for self, for others, and within the broader system&#8221;, <i>Current Opinion in Psychology<\/i>, <i>43<\/i> 30-35<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Lisjak, M. (2022). &#8220;Perceiving, Coping with, and Changing Economic Inequality in the Marketplace&#8221;, <i>Journal of Consumer Psychology<\/i>, <i>32<\/i> (1),  165-174<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Dubois, D., Jung, S., Ordabayeva, N. (2021). &#8220;The psychology of luxury consumption&#8221;, <i>Current Opinion in Psychology<\/i>, <i>39<\/i> 82-87<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Fernandes, D., Han, K., Jung, J. (2021). &#8220;How Politics Shape Consumption Behavior&#8221;, <i>Impact@JMR<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Goor, D., Keinan, A., Ordabayeva, N. (2021). &#8220;Status Pivoting&#8221;, <i>Journal of Consumer Research<\/i>, <i>47<\/i> (6),  978-1002<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Chandon, P. (2020). Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing.&#8221;The Routledge Companion to Consumer Behavior&#8221;, <i>Routledge<\/i> 65-81<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Davidai, S., Day, M., Goya-Tocchetto, D., Hauser, O., Jachimowicz, J., Mirza, M., Ordabayeva, N., Phillips, L., Szaszi, B., Tepper, S. (2020). &#8220;We Have a Rare Opportunity to Create a Stronger, More Equitable Society&#8221;, <i>Behavioral Scientist<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Desmichel, P., Ordabayeva, N., Kocher, B. (2020). &#8220;What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods&#8221;, <i>Organizational Behavior and Human Decision Processes<\/i>, <i>158<\/i> 49-65<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Goor, D., Ordabayeva, N., Keinan, A., Crener, S. (2019). &#8220;The Impostor Syndrome from Luxury Consumption&#8221;, <i>Journal of Consumer Research<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. (2019). &#8220;Similar but unequal: Political polarization in the effects of perceived social similarity on support for redistribution&#8221;, <i>Journal of Experimental Social Psychology<\/i>, <i>84<\/i> 103811-103811<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Srinivasan, R. (2019). &#8220;The effects of salience of the sound of food on consumption&#8221;, <i>Appetite<\/i>, <i>138<\/i> 260-268<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Fernandes, D. (2018). &#8220;Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy&#8221;, <i>Journal of Consumer Research<\/i>, <i>45<\/i> (2),  227-250<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. (2018). &#8220;How Liberals and Conservatives Shop Differently&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Fernandes, D. (2017). &#8220;Similarity focus and support for redistribution&#8221;, <i>Journal of Experimental Social Psychology<\/i>, <i>72<\/i> 67-74<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Chandon, P., Ordabayeva, N. (2017). Judging the Size of Food Portions and Packages: Errors and Remedies.&#8221;Reference Module in Food Science&#8221;, <i>Elsevier<\/i> 1-1<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Chandon, P., Ordabayeva, N. (2017). &#8220;The accuracy of less: Natural bounds explain why quantity decreases are estimated more accurately than quantity increases.&#8221;, <i>Journal of Experimental Psychology: General<\/i>, <i>146<\/i> (2),  250-268<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Chandon, P. (2016). &#8220;In the eye of the beholder: Visual biases in package and portion size perceptions&#8221;, <i>Appetite<\/i>, <i>103<\/i> 450-457<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Cavanaugh, L., Dahl, D., Azoulay, A., Coste-Maniere, I., Jurney, J., Erkhova, D. (2016). &#8220;Luxury in the Digital World: How Digital Technology Can Complement, Enhance, and Differentiate the Luxury Experience&#8221;, <i>The Wharton Baker Retailing Center<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Dubois, D., Ordabayeva, N. (2015). Social Hierarchy, Social Status and Status Consumption.&#8221;Cambridge Handbook of Consumer Psychology&#8221;, <i>Cambridge University Press<\/i> 332-367<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Askegaard, S., Ordabayeva, N., Chandon, P., Cheung, T., Chytkova, Z., Cornil, Y., Corus, C., Edell, J., Mathras, D., Junghans, A., Kristensen, D., Mikkonen, I., Miller, E., Sayarh, N., Werle, C. (2014). &#8220;Moralities in food and health research&#8221;, <i>Journal of Marketing Management<\/i>, <i>30<\/i> (17-18),  1800-1832<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Cornil, Y., Ordabayeva, N., Kaiser, U., Weber, B., Chandon, P. (2014). &#8220;The acuity of vice: Attitude ambivalence improves visual sensitivity to increasing portion sizes&#8221;, <i>Journal of Consumer Psychology<\/i>, <i>24<\/i> (2),  177-187<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. (2013). &#8220;How to Manage Consumers\u2019 Packaging Impressions&#8221;, <i>RSM Insight<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Chandon, P. (2013). &#8220;Predicting and Managing Consumers&#8217; Package Size Impressions&#8221;, <i>Journal of Marketing<\/i>, <i>77<\/i> (5),  123-137<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Burroughs, J., Chaplin, L., Pandelaere, M., Norton, M., Ordabayeva, N., Gunz, A., Dinauer, L. (2013). &#8220;Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society&#8221;, <i>Journal of Public Policy &amp; Marketing<\/i>, <i>32<\/i> (1),  18-31<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N. (2012). &#8220;When Spending Hurts&#8221;, <i>European Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ordabayeva, N., Chandon, P. (2011). &#8220;Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers&#8221;, <i>Journal of Consumer Research<\/i>, <i>38<\/i> (1),  27-41<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Chandon, P., Ordabayeva, N. (2009). &#8220;Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences&#8221;, <i>Journal of Marketing Research<\/i>, <i>46<\/i> (6),  739-753<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U17257215","lastName":"Ordabayeva","firstName":"Nailya","middleName":"","suffixName":"","phone":"","email":"nailyao@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Ordabayeva_Nailya_CV.pdf","website":"","office":"658C","address":"595 Commonwealth Ave","bio":"","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/OrdabayevaNailya.jpg","position":["Kelli Questrom Associate Professor in Marketing"],"education":[],"publications":["John, E., Yang, J., Ordabayeva, N. (In Press). A Marketing Lens for Understanding the Role of the Grassroots, Industry, and Policy in Managing Socioeconomic Inequality in Society.\"Handbook of Marketing and Public Policy\", <i>Edward Elgar<\/i>","Philips, T., Tepper, S., Goya-Tocchetto, D., Jachimowicz, J., Davidai, S., Szaszi, B., Day, M., Mirza, U., Ordabayeva, N., Hauser, O. (In Press). \"Inequality in People\u2019s Minds: An Integrative Psychological Framework of Perceptions of Economic Inequality\", <i>Personality and Social Psychology Review<\/i>","Ordabayeva, N., Malkoc, S., Kim, C., Lisjak, M., John, E., Donnelly, G., Cavanaugh, L., Mittal, L. (2025). \"Politics in the Middle: A Call to Study Nuanced Political Differences in a Binary World\", <i>International Journal of Research in Marketing<\/i>","Fernandes, D., Jung, J., Ordabayeva, N. (2025). Consumer Political Identity.\"Routledge Handbook of Identity and Consumption\", <i>Routledge<\/i>","Goor, D., Keinan, A., Ordabayeva, N. (2025). \"Historizing the Present: Implications for Mobilizing Consumers for Collective Action\", <i>Journal of Consumer Psychology<\/i>, <i>35<\/i> (1),  98-120","Kopalle, P., Burkhardt, J., Gillingham, K., Grewal, L., Ordabayeva, N. (2024). \"Delivering affordable clean energy to consumers\", <i>Journal of the Academy of Marketing Science<\/i>, <i>52<\/i> (5),  1452-1474","Jachimowicz, J., Davidai, S., Goya-Tocchetto, D., Szaszi, B., Day, M., Tepper, S., Phillips, L., Mirza, M., Ordabayeva, N., Hauser, O. (2023). \"Inequality in researchers\u2019 minds: Four guiding questions for studying subjective perceptions of economic inequality\", <i>Journal of Economic Surveys<\/i>, <i>37<\/i> (5),  1534-1561","Chen, Q., Wang, Y., Ordabayeva, N. (2023). \"The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men\", <i>Journal of Consumer Research<\/i>, <i>50<\/i> (2),  303-321","Cakanlar, A., Ordabayeva, N. (2023). \"How economic system justification shapes demand for peer-to-peer providers\", <i>Journal of Consumer Psychology<\/i>, <i>33<\/i> (3),  602-612","Lisjak, M., Ordabayeva, N. (2023). \"How Political Ideology Shapes Preferences for Observably Inferior Products\", <i>Journal of Consumer Research<\/i>, <i>49<\/i> (6),  1014-1031","Ordabayeva, N., Cakanlar, A., Fernandes, D. (2023). How Political Ideology Shapes Consumption Decisions.\"How Political Ideology Shapes Consumption Decisions\", <i>Cambridge University Press<\/i> 331-363","Ordabayeva, N., Cavanaugh, L., Dahl, D. (2022). \"The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands\", <i>Journal of Marketing<\/i>, <i>86<\/i> (6),  70-92","Fernandes, D., Ordabayeva, N., Han, K., Jung, J., Mittal, V. (2022). \"How Political Identity Shapes Customer Satisfaction\", <i>Journal of Marketing<\/i>, <i>86<\/i> (6),  116-134","Ordabayeva, N., Lisjak, M., Jones, A. (2022). \"How social perceptions influence consumption for self, for others, and within the broader system\", <i>Current Opinion in Psychology<\/i>, <i>43<\/i> 30-35","Ordabayeva, N., Lisjak, M. (2022). \"Perceiving, Coping with, and Changing Economic Inequality in the Marketplace\", <i>Journal of Consumer Psychology<\/i>, <i>32<\/i> (1),  165-174","Dubois, D., Jung, S., Ordabayeva, N. (2021). \"The psychology of luxury consumption\", <i>Current Opinion in Psychology<\/i>, <i>39<\/i> 82-87","Ordabayeva, N., Fernandes, D., Han, K., Jung, J. (2021). \"How Politics Shape Consumption Behavior\", <i>Impact@JMR<\/i>","Goor, D., Keinan, A., Ordabayeva, N. (2021). \"Status Pivoting\", <i>Journal of Consumer Research<\/i>, <i>47<\/i> (6),  978-1002","Ordabayeva, N., Chandon, P. (2020). Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing.\"The Routledge Companion to Consumer Behavior\", <i>Routledge<\/i> 65-81","Davidai, S., Day, M., Goya-Tocchetto, D., Hauser, O., Jachimowicz, J., Mirza, M., Ordabayeva, N., Phillips, L., Szaszi, B., Tepper, S. (2020). \"We Have a Rare Opportunity to Create a Stronger, More Equitable Society\", <i>Behavioral Scientist<\/i>","Desmichel, P., Ordabayeva, N., Kocher, B. (2020). \"What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods\", <i>Organizational Behavior and Human Decision Processes<\/i>, <i>158<\/i> 49-65","Goor, D., Ordabayeva, N., Keinan, A., Crener, S. (2019). \"The Impostor Syndrome from Luxury Consumption\", <i>Journal of Consumer Research<\/i>","Ordabayeva, N. (2019). \"Similar but unequal: Political polarization in the effects of perceived social similarity on support for redistribution\", <i>Journal of Experimental Social Psychology<\/i>, <i>84<\/i> 103811-103811","Ordabayeva, N., Srinivasan, R. (2019). \"The effects of salience of the sound of food on consumption\", <i>Appetite<\/i>, <i>138<\/i> 260-268","Ordabayeva, N., Fernandes, D. (2018). \"Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy\", <i>Journal of Consumer Research<\/i>, <i>45<\/i> (2),  227-250","Ordabayeva, N. (2018). \"How Liberals and Conservatives Shop Differently\", <i>Harvard Business Review<\/i>","Ordabayeva, N., Fernandes, D. (2017). \"Similarity focus and support for redistribution\", <i>Journal of Experimental Social Psychology<\/i>, <i>72<\/i> 67-74","Chandon, P., Ordabayeva, N. (2017). Judging the Size of Food Portions and Packages: Errors and Remedies.\"Reference Module in Food Science\", <i>Elsevier<\/i> 1-1","Chandon, P., Ordabayeva, N. (2017). \"The accuracy of less: Natural bounds explain why quantity decreases are estimated more accurately than quantity increases.\", <i>Journal of Experimental Psychology: General<\/i>, <i>146<\/i> (2),  250-268","Ordabayeva, N., Chandon, P. (2016). \"In the eye of the beholder: Visual biases in package and portion size perceptions\", <i>Appetite<\/i>, <i>103<\/i> 450-457","Ordabayeva, N., Cavanaugh, L., Dahl, D., Azoulay, A., Coste-Maniere, I., Jurney, J., Erkhova, D. (2016). \"Luxury in the Digital World: How Digital Technology Can Complement, Enhance, and Differentiate the Luxury Experience\", <i>The Wharton Baker Retailing Center<\/i>","Dubois, D., Ordabayeva, N. (2015). Social Hierarchy, Social Status and Status Consumption.\"Cambridge Handbook of Consumer Psychology\", <i>Cambridge University Press<\/i> 332-367","Askegaard, S., Ordabayeva, N., Chandon, P., Cheung, T., Chytkova, Z., Cornil, Y., Corus, C., Edell, J., Mathras, D., Junghans, A., Kristensen, D., Mikkonen, I., Miller, E., Sayarh, N., Werle, C. (2014). \"Moralities in food and health research\", <i>Journal of Marketing Management<\/i>, <i>30<\/i> (17-18),  1800-1832","Cornil, Y., Ordabayeva, N., Kaiser, U., Weber, B., Chandon, P. (2014). \"The acuity of vice: Attitude ambivalence improves visual sensitivity to increasing portion sizes\", <i>Journal of Consumer Psychology<\/i>, <i>24<\/i> (2),  177-187","Ordabayeva, N. (2013). \"How to Manage Consumers\u2019 Packaging Impressions\", <i>RSM Insight<\/i>","Ordabayeva, N., Chandon, P. (2013). \"Predicting and Managing Consumers' Package Size Impressions\", <i>Journal of Marketing<\/i>, <i>77<\/i> (5),  123-137","Burroughs, J., Chaplin, L., Pandelaere, M., Norton, M., Ordabayeva, N., Gunz, A., Dinauer, L. (2013). \"Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society\", <i>Journal of Public Policy &amp; Marketing<\/i>, <i>32<\/i> (1),  18-31","Ordabayeva, N. (2012). \"When Spending Hurts\", <i>European Business Review<\/i>","Ordabayeva, N., Chandon, P. (2011). \"Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers\", <i>Journal of Consumer Research<\/i>, <i>38<\/i> (1),  27-41","Chandon, P., Ordabayeva, N. (2009). \"Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences\", <i>Journal of Marketing Research<\/i>, <i>46<\/i> (6),  739-753"],"presentations":["Ordabayeva, N. Political Ideology and Information Sharing, City University of Hong Kong, Hong Kong, 2025","Ordabayeva, N. Political Ideology and Information Sharing, Singapore Management University Marketing Research Seminar, 2025","Kim, J. , Ordabayeva, N. , Cavanaugh, L. , Cutright, K. , Giesler, M. , Johar, G. , Lisjak, M. , Malkoc, S. , Schmitt, B. , Thomas, M. , Vohs, K. , Winterich, K. Ideological Consumption: Theories, Obstacles, and Future Directions Roundtable, Association for Consumer Research, Washington, D. C., 2025","Ordabayeva, N. Political Ideology and Information Sharing, INSEAD Marketing Research Seminar, Fontainebleau, France, 2025","Deng, X. , Nenkov, G. , Ordabayeva, N. , Sela, A. , Wilcox, K. Changing Topics for Changing Times, American Marketing Association - Sheth Doctoral Consortium, Columbus, OH, 2025","Ordabayeva, N. Political Ideology and Information Sharing, IE Business School Marketing Research Seminar, Madrid, Spain, 2025","Ordabayeva, N. Political Ideology and Information Sharing, Koc University Marketing Research Seminar, Istanbul, Turkiye, 2025","Ordabayeva, N. Political Ideology and Consumption Behavior, Bocconi University Marketing Research Camp, Milan, Italy, 2025","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Virginia McIntire Marketing Research Seminar, Charlottesville, VA, 2025","Ordabayeva, N. Political Ideology and Information Sharing, Digital Business Institute Flash Talk Lunch, Boston, MA, 2025","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Cincinnati Marketing Research Camp, Cincinnati, OH, 2025","Ordabayeva, N. Political Ideology and Consumption Behavior, Columbia Business School Research Seminar, New York, NY, 2025","Ordabayeva, N. Political Ideology and Consumption Behavior, Hong Kong University of Science and Technology Marketing Research Camp, Hong Kong, 2024","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Hong Kong Marketing Research Seminar, Hong Kong, 2024","Ordabayeva, N. Political Ideology and Consumption Behavior, Hong Kong Polytechnic University Marketing Research Seminar, Hong Kong, 2024","Ein-Gar, D. , Levontin, L. , Ordabayeva, N. , Johar, G. , Lee, A. , Ng, S. , Puntoni, S. , Wilcox, K. Influence of a Progressively Polarized Marketplace on Consumer Behavior Roundtable, Association for Consumer Research Conference, Paris, FR, 2024","Vohs, K. , Shrum, L. , Ordabayeva, N. , Goenka, S. , Goodman, J. , Haws, K. , Malkoc, S. , Plassmann, H. , Reed, A. , Torelli, C. , Zeelenberg, M. You Are Leaving Variance on the Table: Why Consumer Researchers Should Be Studying Personality and Individual Differences Roundtable, Association for Consumer Research, Paris, FR, 2024","Rank-Christman, T. , Uduehi, E. , Ordabayeva, N. , Euh, H. , Cross, S. , Dellande, S. , Jones, A. , Turner, B. , Wooten, D. , Saint Clair, J. , Pereira, B. , Christensen, K. , Lee, A. , Trujillo Torres, L. , Brandford, T. Race as a Social Construct and its Impact on Consumption Response Roundtable, Association for Consumer Research, Paris, FR, 2024","Malkoc, S. , Ordabayeva, N. , Lowrey, T. , Urminsky, O. Staying Put or Moving: Advantages and Disadvantages, Association for Consumer Research, Mid-Career Workshop, Paris, FR, 2024","Ordabayeva, N. , Botti, S. , Chandon, P. , Chandy, R. , Morewedge, C. , Tully, S. , Cross, S. Relevance in Research - Identifying a Substantively Relevant Research Question, Association for Consumer Research, Sheth Doctoral Consortium, Paris, FR, 2024","Ordabayeva, N. Political Ideology and Consumption Behavior, BI Norwegian School of Business Marketing Research Seminar, Oslo, Norway, 2024","Ordabayeva, N. Political Ideology and Consumption Behavior, INSEAD Marketing Research Seminar, Fontainebleau, France, 2024","Cross, S. , Dellande, S. , Ordabayeva, N. , Turner, B. , Finkelstein, S. , Pereira, B. , Davis, N. , De La Rosa, W. , Jones, A. , Wooten, D. , Lee, A. , Scott, M. , Morwitz, V. The Psychological Impact of Racism and Discrimination on Consumer Well-Being Roundtable, Society for Consumer Psychology, Nashville, TN, 2024","Wolfe, S. , Ordabayeva, N. , Fair, R. , Snyderman, R. Politics & Consumers: How Do Elections, Political Polarization, and Political Instability Impact Consumer Behavior, National Association for Business Economics, Washington, D.C., 2024","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Miami Marketing Research Camp, Miami, FL, 2024","Ordabayeva, N. Political Ideology and Consumption Behavior, Tulane University Marketing Research Seminar, New Orleans, LA, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Southern California Marketing Research Seminar, Los Angeles, CA, 2023","Hussein, M. , Vohs, K. , Ordabayeva, N. , Chen, S. , Johar, G. , Kyung, E. , Malkoc, S. , McFerran, B. , Netzer, O. , Teeny, J. , Tormala, Z. , Schwarz, N. , White, K. , Wood, W. Emerging Threats to Democracy Roundtable, Association for Consumer Research, Seattle, WA, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, University of California at Riverside Marketing Research Seminar, Riverside, CA, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Texas at Austin Marketing Research Seminar, Austin, TX, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Notre Dame Marketing Research Seminar, South Bend, IN, 2023","Malkoc, S. , Ordabayeva, N. , John, E. , Kim, C. , Lisjak, M. , Cavanaugh, L. , Mittal, V. , Orhum, Y. , Zauberman, G. , Seiders, K. Political Choice Workshop, Choice Symposium, Fontainebleau, FR, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, Bayes School of Business Marketing Research Seminar, London, UK, 2023","Ordabayeva, N. , Jung, J. , Fernandes, D. , Han, K. , Mittal, V. Political Ideology and Hedonic Consumption, La Londe Consumer Behavior Conference, Porquerolles, FR, 2023","Ordabayeva, N. , Cakanlar, A. How Economic System Justification Shapes Support for P2P Providers in the Sharing Economy, La Londe Consumer Behavior Conference, Porquerolles, FR, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, Dartmouth College Marketing Research Camp, Hanover, NH, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Pittsburgh Marketing Research Camp, Pittsburgh, PA, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, University of Florida Marketing Research Seminar, Gainesville, FL, 2023","Ordabayeva, N. Political Ideology and Consumption Behavior, Cornell University Marketing Research Seminar, Ithaca, NY, 2023","Ordabayeva, N. , Jung, J. , Fernandes, D. , Han, K. , Mittal, V. How Uncertainty Shapes Conservatives\u2019 and Liberals\u2019 Hedonic Consumption, Society for Consumer Psychology Conference, San Juan, PR, 2023","Ordabayeva, N. , Lisjak, M. 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