{"id":9919,"date":"2024-08-06T16:37:33","date_gmt":"2024-08-06T20:37:33","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/trish-babb\/"},"modified":"2026-06-08T15:48:20","modified_gmt":"2026-06-08T19:48:20","slug":"trish-babb","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/trish-babb\/","title":{"rendered":"Trish Babb"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Trish Babb\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/BabbTrish.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:tbabb@bu.edu\" itemprop=\"email\">\n          tbabb@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n                    <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/www.linkedin.com\/in\/trish-rohrer-babb-a450111\" itemprop=\"url\">\n            Visit Website\n          <\/a>\n        <\/div>\n          <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Trish Babb<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tLecturer, Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Ms Babb brings a wealth of consumer marketing experience to her undergrad and grad courses as well as in her role guiding research assistant teams within Questrom&#8217;s Digital Business Institute.   <\/p>\n<p>As an experienced marketer for startups and global consumer brands, Trish has an extensive record of successful brand\/product management, creative content development, and a proven ability to to drive brands forward. In addition, she brings exceptional cross-functional leadership, project management excellence, successful partner\/vendor management and an infectious passion for the initiatives she works on.<\/p>\n<p>Ms. Babb started her career in advertising at BBDO\/NY as an account executive on award winning ad campaigns for Visa and Pepsi Brands. After a successful tenure, she switched to client-side marketing where she has held a number of roles working on globally recognized consumer brands including Hasbro, Play-Doh, Playskool, Sam Adams, Coors, Viacord, USPS and LoJack.<\/p>\n<p>Ms. Babb is a proud BU alumna with an BS from the School of Communications and an MBA from Thunderbird, School of Global Management.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U12148932","lastName":"Babb","firstName":"Trish","middleName":"","suffixName":"","phone":"","email":"tbabb@bu.edu","pronouns":"","cv":"","website":"http:\/\/www.linkedin.com\/in\/trish-rohrer-babb-a450111","office":"","address":"595 Commonwealth Ave","bio":"Ms Babb brings a wealth of consumer marketing experience to her undergrad and grad courses as well as in her role guiding research assistant teams within Questrom's Digital Business Institute.   \n \nAs an experienced marketer for startups and global consumer brands, Trish has an extensive record of successful brand\/product management, creative content development, and a proven ability to to drive brands forward. In addition, she brings exceptional cross-functional leadership, project management excellence, successful partner\/vendor management and an infectious passion for the initiatives she works on.\n\nMs. Babb started her career in advertising at BBDO\/NY as an account executive on award winning ad campaigns for Visa and Pepsi Brands. After a successful tenure, she switched to client-side marketing where she has held a number of roles working on globally recognized consumer brands including Hasbro, Play-Doh, Playskool, Sam Adams, Coors, Viacord, USPS and LoJack.\n\nMs. Babb is a proud BU alumna with an BS from the School of Communications and an MBA from Thunderbird, School of Global Management.","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/BabbTrish.jpg","position":["Lecturer, Marketing"],"education":[],"publications":[],"presentations":[],"awards_honors":[]},"ambassador-type":[],"career-interest":[],"citizenship":[],"club-organization":[],"current-country":[],"current-industry":[],"region":[],"state":[],"undergraduate-major":[],"profile_types":[17],"faculty-departments":[1173],"staff-departments":[],"phd-student-departments":[],"programs":[],"directory-types":[35],"class_list":["post-9919","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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