{"id":9845,"date":"2024-08-06T16:32:23","date_gmt":"2024-08-06T20:32:23","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/daniella-kupor\/"},"modified":"2026-09-23T17:07:11","modified_gmt":"2026-09-23T21:07:11","slug":"daniella-kupor","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/daniella-kupor\/","title":{"rendered":"Daniella Kupor"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-986eed52 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Daniella Kupor\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/KuporDaniella.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n          <div class=\"profile__contact-cell profile__contact-cell--phone\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Phone\n      <\/h6>\n      <p class=\"has-p-2-font-size\" itemprop=\"telephone\">\n        617-353-2689      <\/p>\n    <\/div>\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:dkupor@bu.edu\" itemprop=\"email\">\n          dkupor@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Kupor_Daniella_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          619A        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-986eed52 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-0f22d0a1 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Daniella Kupor<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tAssociate Professor, Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Daniella Kupor\u2019s research focuses on persuasion and decision making under risk and uncertainty. She has published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Personality and Social Psychology, and the Journal of Consumer Psychology. Her research has appeared in Bloomberg Business News, Harvard Business Review, The New Yorker, The New York Times, and The Wall Street Journal.<\/p>\n<p>For her research, she has been awarded with the Paul E. Green\/Vithala R. Rao Award, the American Marketing Association (AMA) CBSIG Research in Practice Award, the Society for Consumer Psychology (SCP) Early Career Award, the Behavioral Science &amp; Policy Association (BSPA) New Investigator Award, and the Journal of Consumer Research (JCR) Ferber Award. She was also named a Marketing Science Institute (MSI) Young Scholar. For her research contributions to Boston University, she has been awarded the Broderick Award for Excellence in Research and the Peter Paul Career Development Professorship. She earned her Ph.D. in Marketing from the Stanford Graduate School of Business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kim, M., Scott, S., Gershon, R., Kupor, D., Chen, T., Trudel, R. (In Press). &#8220;Less Is more (natural): The effect of ingredient quantity framing on consumer preferences and naturalness perceptions&#8221;, <i>Journal of Marketing Research<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Huang, S., Maimaran, M., Kupor, D. (2024). &#8220;Using price promotions to drive children\u2019s healthy choices in a developing economy&#8221;, <i>Journal of Marketing Research<\/i>, <i>61<\/i> (6),  1-10<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Woolley, K., Kupor, D., Liu, P. (2023). &#8220;Does company size shape \tproduct quality inferences? Larger companies make better high-tech products, \tbut smaller companies make better low-tech products&#8221;, <i>Journal of Marketing Research<\/i>, <i>60<\/i> (3),  435-448<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Karmarkar, U., Kupor, D. (2023). &#8220;The unlikelihood effect: When knowing more creates the perception of less&#8221;, <i>Journal of Experimental Psychology: General<\/i>, <i>152<\/i> (3),  906-920<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Daniels, D., Kupor, D. (2023). &#8220;The magnitude heuristic: Larger differences increase perceived causality&#8221;, <i>Journal of Consumer Research<\/i>, <i>49<\/i> (6),  1140-1159<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Schweidel, D., Bart, Y., Inman, J., Stephen, A., Libai, B., Andrews, M., Babic Rosario, A., Chae, I., Chen, Z., Kupor, D., Longoni, C., Thomaz, F. (2022). &#8220;How consumer digital signals are reshaping the customer journey&#8221;, <i>Journal of the Academy of Marketing Science<\/i> 1-20<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Reich, T., Savary, J., Kupor, D. (2021). &#8220;Evolving choice sets: The effect of dynamic (vs. static) choice sets on preferences&#8221;, <i>Organizational Behavior and Human Decision Processes<\/i>, <i>164<\/i> (3),  147-157<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Jia, J., Tormala, Z. (2021). &#8220;Change appeals: How referencing change boosts curiosity and promotes persuasion&#8221;, <i>Personality and Social Psychology Bulletin<\/i>, <i>47<\/i> (5),  691-704<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Park, J., Huang, S., Rozenkrants, B., Kupor, D. (2021). &#8220;Subjective age and the greater good&#8221;, <i>Journal of Consumer Psychology<\/i>, <i>31<\/i> (3),  429-449<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Berman, J., Kupor, D. (2020). &#8220;Moral choice when harming is unavoidable&#8221;, <i>Psychological Science<\/i>, <i>31<\/i> (10),  1294-1301<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Zlatev, J., Kupor, D., Laurin, K., Miller, D. (2020). &#8220;Being &#8220;good&#8221; or &#8220;good enough&#8221;: Prosocial risk and the structure of moral self-regard&#8221;, <i>Journal of Personality and Social Psychology<\/i>, <i>118<\/i> (2),  242-253<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Laurin, K. (2020). &#8220;Probable cause: The influence of prior probabilities on forecasts and perceptions of magnitude&#8221;, <i>Journal of Consumer Research<\/i>, <i>46<\/i> (5),  833-852<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Brucks, M., Huang, S. (2019). &#8220;And the winner is . . . ? Forecasting the outcome of others&#8217; competitive efforts&#8221;, <i>Journal of Personality and Social Psychology<\/i>, <i>117<\/i> (3),  500-521<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Huang, S., Kupor, D., Maimaran, M., Weihrauch, A. (2019). &#8220;Leveraging Means-Goal Associations to Boost Children\u2019s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment&#8221;, <i>Journal of the Association for Consumer Research<\/i>, <i>4<\/i> (1),  77-86<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Reich, T., Laurin, K. (2018). &#8220;The (Bounded) Benefits of Correction: The Unanticipated Interpersonal Advantages of Making and Correcting Mistakes&#8221;, <i>Organizational Behavior and Human Decision Processes<\/i>, <i>149<\/i> 165-178<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Tormala, Z. (2018). &#8220;When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews&#8221;, <i>Journal of Consumer Research<\/i>, <i>45<\/i> (3),  490-510<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Morewedge, C., Kupor, D. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K, Christoff., K, Fox. (Eds.), &#8220;The Oxford Handbook of Spontaneous Thought&#8221;, <i>Oxford<\/i> 35-46<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Liu, W., Amir, O. (2018). &#8220;The Effect of an Interruption on Risk Decisions&#8221;, <i>Journal of Consumer Research<\/i>, <i>44<\/i> (6),  1205-1219<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Reich, T., Kupor, D., Smith, R. (2018). &#8220;Made by Mistake: When Mistakes Increase Product Preference&#8221;, <i>Journal of Consumer Research<\/i>, <i>44<\/i> (5),  1085-1103<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Consiglio, I., Kupor, D., Gino, F., Norton, M. (2018). &#8220;Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships&#8221;, <i>Journal of Consumer Psychology<\/i>, <i>28<\/i> (1),  5-22<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Flynn, F., Norton, M. (2017). &#8220;Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts&#8221;, <i>Personality and Social Psychology Bulletin<\/i>, <i>43<\/i> (12),  1686-1695<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Khan, U., Kupor, D. (2017). &#8220;Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation&#8221;, <i>Journal of Consumer Research<\/i>, <i>43<\/i> (5),  769-786<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Tormala, Z. (2015). &#8220;Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion&#8221;, <i>Journal of Consumer Research<\/i>, <i>42<\/i> (2),  300-315<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Laurin, K., Levav, J. (2015). &#8220;Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking&#8221;, <i>Psychological Science<\/i>, <i>26<\/i> (4),  374-384<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Reich, T., Shiv, B. (2015). &#8220;Can&#8217;t Finish What You Started? The Effect of Climactic Interruption on Behavior&#8221;, <i>Journal of Consumer Psychology<\/i>, <i>25<\/i> (1),  113-119<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Tormala, Z., Norton, M. (2014). &#8220;The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential&#8221;, <i>Journal of Experimental Social Psychology<\/i>, <i>55<\/i> 210-216<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kupor, D., Tormala, Z., Norton, M., Rucker, D. (2014). &#8220;Thought Calibration: How Thinking Just the Right Amount Increases One&#8217;s Influence and Appeal&#8221;, <i>Social Psychological and Personality Science<\/i>, <i>5<\/i> (3),  263-270<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Torfason, M., Flynn, F., Kupor, D. (2013). &#8220;Here Is a Tip: Prosocial Gratuities Are Linked to Corruption&#8221;, <i>Social Psychological and Personality Science<\/i>, <i>4<\/i> (3),  348-354<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U01676208","lastName":"Kupor","firstName":"Daniella","middleName":"","suffixName":"","phone":"617-353-2689","email":"dkupor@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Kupor_Daniella_CV.pdf","website":"","office":"619A","address":"595 Commonwealth Ave","bio":"Daniella Kupor\u2019s research focuses on persuasion and decision making under risk and uncertainty. She has published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Personality and Social Psychology, and the Journal of Consumer Psychology. Her research has appeared in Bloomberg Business News, Harvard Business Review, The New Yorker, The New York Times, and The Wall Street Journal.\n\nFor her research, she has been awarded with the Paul E. Green\/Vithala R. Rao Award, the American Marketing Association (AMA) CBSIG Research in Practice Award, the Society for Consumer Psychology (SCP) Early Career Award, the Behavioral Science & Policy Association (BSPA) New Investigator Award, and the Journal of Consumer Research (JCR) Ferber Award. She was also named a Marketing Science Institute (MSI) Young Scholar. For her research contributions to Boston University, she has been awarded the Broderick Award for Excellence in Research and the Peter Paul Career Development Professorship. She earned her Ph.D. in Marketing from the Stanford Graduate School of Business.","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/KuporDaniella.jpg","position":["Associate Professor, Marketing"],"education":[],"publications":["Kim, M., Scott, S., Gershon, R., Kupor, D., Chen, T., Trudel, R. (In Press). \"Less Is more (natural): The effect of ingredient quantity framing on consumer preferences and naturalness perceptions\", <i>Journal of Marketing Research<\/i>","Huang, S., Maimaran, M., Kupor, D. (2024). \"Using price promotions to drive children\u2019s healthy choices in a developing economy\", <i>Journal of Marketing Research<\/i>, <i>61<\/i> (6),  1-10","Woolley, K., Kupor, D., Liu, P. (2023). \"Does company size shape \tproduct quality inferences? Larger companies make better high-tech products, \tbut smaller companies make better low-tech products\", <i>Journal of Marketing Research<\/i>, <i>60<\/i> (3),  435-448","Karmarkar, U., Kupor, D. (2023). \"The unlikelihood effect: When knowing more creates the perception of less\", <i>Journal of Experimental Psychology: General<\/i>, <i>152<\/i> (3),  906-920","Daniels, D., Kupor, D. (2023). \"The magnitude heuristic: Larger differences increase perceived causality\", <i>Journal of Consumer Research<\/i>, <i>49<\/i> (6),  1140-1159","Schweidel, D., Bart, Y., Inman, J., Stephen, A., Libai, B., Andrews, M., Babic Rosario, A., Chae, I., Chen, Z., Kupor, D., Longoni, C., Thomaz, F. (2022). \"How consumer digital signals are reshaping the customer journey\", <i>Journal of the Academy of Marketing Science<\/i> 1-20","Reich, T., Savary, J., Kupor, D. (2021). \"Evolving choice sets: The effect of dynamic (vs. static) choice sets on preferences\", <i>Organizational Behavior and Human Decision Processes<\/i>, <i>164<\/i> (3),  147-157","Kupor, D., Jia, J., Tormala, Z. (2021). \"Change appeals: How referencing change boosts curiosity and promotes persuasion\", <i>Personality and Social Psychology Bulletin<\/i>, <i>47<\/i> (5),  691-704","Park, J., Huang, S., Rozenkrants, B., Kupor, D. (2021). \"Subjective age and the greater good\", <i>Journal of Consumer Psychology<\/i>, <i>31<\/i> (3),  429-449","Berman, J., Kupor, D. (2020). \"Moral choice when harming is unavoidable\", <i>Psychological Science<\/i>, <i>31<\/i> (10),  1294-1301","Zlatev, J., Kupor, D., Laurin, K., Miller, D. (2020). \"Being \"good\" or \"good enough\": Prosocial risk and the structure of moral self-regard\", <i>Journal of Personality and Social Psychology<\/i>, <i>118<\/i> (2),  242-253","Kupor, D., Laurin, K. (2020). \"Probable cause: The influence of prior probabilities on forecasts and perceptions of magnitude\", <i>Journal of Consumer Research<\/i>, <i>46<\/i> (5),  833-852","Kupor, D., Brucks, M., Huang, S. (2019). \"And the winner is . . . ? Forecasting the outcome of others' competitive efforts\", <i>Journal of Personality and Social Psychology<\/i>, <i>117<\/i> (3),  500-521","Huang, S., Kupor, D., Maimaran, M., Weihrauch, A. (2019). \"Leveraging Means-Goal Associations to Boost Children\u2019s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment\", <i>Journal of the Association for Consumer Research<\/i>, <i>4<\/i> (1),  77-86","Kupor, D., Reich, T., Laurin, K. (2018). \"The (Bounded) Benefits of Correction: The Unanticipated Interpersonal Advantages of Making and Correcting Mistakes\", <i>Organizational Behavior and Human Decision Processes<\/i>, <i>149<\/i> 165-178","Kupor, D., Tormala, Z. (2018). \"When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews\", <i>Journal of Consumer Research<\/i>, <i>45<\/i> (3),  490-510","Morewedge, C., Kupor, D. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K, Christoff., K, Fox. (Eds.), \"The Oxford Handbook of Spontaneous Thought\", <i>Oxford<\/i> 35-46","Kupor, D., Liu, W., Amir, O. (2018). \"The Effect of an Interruption on Risk Decisions\", <i>Journal of Consumer Research<\/i>, <i>44<\/i> (6),  1205-1219","Reich, T., Kupor, D., Smith, R. (2018). \"Made by Mistake: When Mistakes Increase Product Preference\", <i>Journal of Consumer Research<\/i>, <i>44<\/i> (5),  1085-1103","Consiglio, I., Kupor, D., Gino, F., Norton, M. (2018). \"Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships\", <i>Journal of Consumer Psychology<\/i>, <i>28<\/i> (1),  5-22","Kupor, D., Flynn, F., Norton, M. (2017). \"Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts\", <i>Personality and Social Psychology Bulletin<\/i>, <i>43<\/i> (12),  1686-1695","Khan, U., Kupor, D. (2017). \"Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation\", <i>Journal of Consumer Research<\/i>, <i>43<\/i> (5),  769-786","Kupor, D., Tormala, Z. (2015). \"Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion\", <i>Journal of Consumer Research<\/i>, <i>42<\/i> (2),  300-315","Kupor, D., Laurin, K., Levav, J. (2015). \"Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking\", <i>Psychological Science<\/i>, <i>26<\/i> (4),  374-384","Kupor, D., Reich, T., Shiv, B. (2015). \"Can't Finish What You Started? The Effect of Climactic Interruption on Behavior\", <i>Journal of Consumer Psychology<\/i>, <i>25<\/i> (1),  113-119","Kupor, D., Tormala, Z., Norton, M. (2014). \"The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential\", <i>Journal of Experimental Social Psychology<\/i>, <i>55<\/i> 210-216","Kupor, D., Tormala, Z., Norton, M., Rucker, D. (2014). \"Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal\", <i>Social Psychological and Personality Science<\/i>, <i>5<\/i> (3),  263-270","Torfason, M., Flynn, F., Kupor, D. 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