{"id":27415,"date":"2026-05-06T15:20:38","date_gmt":"2026-05-06T19:20:38","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/andde-indaburu\/"},"modified":"2026-06-20T15:56:28","modified_gmt":"2026-06-20T19:56:28","slug":"andde-indaburu","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/andde-indaburu\/","title":{"rendered":"Andde Indaburu"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Andde Indaburu\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/phdPhotos\/IndaburuAndde.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:indaburu@bu.edu\" itemprop=\"email\">\n          indaburu@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Indaburu_Andde_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                    <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/anddeindaburu.com\/\" itemprop=\"url\">\n            Visit Website\n          <\/a>\n        <\/div>\n          <\/div>\n  \n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Andde Indaburu<\/h2>\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tLecturer, Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>How can marketing advance sustainability while enhancing consumer well-being? This question drives my research.<\/p>\n<p>My work explores how to promote behaviors that benefit both people and the planet, drawing on insights from behavioral science, consumer psychology, marketing, and computational social science. I study how individuals perceive impact, how technology shapes their choices, and how well-designed behavioral interventions can shift both behavior and attitudes. More specifically, I investigate consumers\u2019 responses to product cues, nutrition labels, environmental messaging, and AI-generated sustainability guidance. I examine how behavioral interventions can reduce waste, overconsumption, and unhealthy behaviors, how public support can be increased for policies aimed at addressing carbon inequality, and how trust in climate scientists can be strengthened. I also study how artificial intelligence shapes environmental decision making, both by influencing how sustainability is represented and by affecting the recommendations consumers receive. In particular, I examine how privacy policies and personalization features shape the fairness and effectiveness of LLM-generated sustainability recommendations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n\n\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Chandon, P., Indaburu, A. (2026). &#8220;When and how simplified nutrition labels improve fast-food choices&#8221;, <i>Journal of the Academy of Marketing Science<\/i>, <i> <\/i>  <\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U46451217","lastName":"Indaburu","firstName":"Andde","middleName":"","suffixName":"","phone":"","email":"indaburu@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Indaburu_Andde_CV.pdf","website":"https:\/\/anddeindaburu.com\/","office":"","address":"","bio":"How can marketing advance sustainability while enhancing consumer well-being? 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In particular, I examine how privacy policies and personalization features shape the fairness and effectiveness of LLM-generated sustainability recommendations.","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/phdPhotos\/IndaburuAndde.jpg","position":["Lecturer, Marketing"],"education":[],"publications":["Chandon, P., Indaburu, A. 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