{"id":24214,"date":"2026-02-03T13:26:48","date_gmt":"2026-02-03T18:26:48","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/jason-lin\/"},"modified":"2026-05-12T15:22:08","modified_gmt":"2026-05-12T19:22:08","slug":"jason-lin","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/jason-lin\/","title":{"rendered":"Jason Lin"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Jason Lin\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/phdPhotos\/LinJason.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:linjason@bu.edu\" itemprop=\"email\">\n          linjason@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n  \n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Jason Lin<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Jason Lin is a doctoral candidate in Marketing at Boston University Questrom School of Business. His research focuses on branding, fairness and ethics in marketing, consumer morality, influencer marketing, and consumer transgressions against brands, including online consumer fraud and piracy. His work has been published in the Journal of Consumer Research and was finalist for the 2025 JCR Ferber Award. He also received the 2025 AMA Mathew Joseph Emerging Scholar Award. <\/p>\n<p>Before joining BU, Jason received his B.S. from New York University and worked in the entertainment industry in partner marketing, research, and advertising strategy positions at Paramount and Sony Pictures.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n\n\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lin, J., Keinan, A., Chang, H., Lehmann, D. (2026) &#8220;The Robin Hood Effect in Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications&#8221;, <i>Journal of Consumer Research<\/i>, <i>52<\/i>, (6), 1102-1125<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lin, J., Kim, N., Uduehi, E., Keinan, A. (2024) &#8220;Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation&#8221;, <i>Journal of Consumer Research<\/i>, <i>51<\/i>, (3), 571-594<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U74658848","lastName":"Lin","firstName":"Jason","middleName":"","suffixName":"","phone":"","email":"linjason@bu.edu","pronouns":"","cv":"","website":"","office":"","address":"","bio":"Jason Lin is a doctoral candidate in Marketing at Boston University Questrom School of Business. His research focuses on branding, fairness and ethics in marketing, consumer morality, influencer marketing, and consumer transgressions against brands, including online consumer fraud and piracy. His work has been published in the Journal of Consumer Research and was finalist for the 2025 JCR Ferber Award. He also received the 2025 AMA Mathew Joseph Emerging Scholar Award. \r\n\r\nBefore joining BU, Jason received his B.S. from New York University and worked in the entertainment industry in partner marketing, research, and advertising strategy positions at Paramount and Sony Pictures.","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/phdPhotos\/LinJason.jpg","position":[],"education":[],"publications":["Lin, J., Keinan, A., Chang, H., Lehmann, D. (2026) \"The Robin Hood Effect in Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications\", <i>Journal of Consumer Research<\/i>, <i>52<\/i>, (6), 1102-1125","Lin, J., Kim, N., Uduehi, E., Keinan, A. 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