{"id":19438,"date":"2025-10-02T23:33:02","date_gmt":"2025-10-03T03:33:02","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/zhengrong-gu\/"},"modified":"2026-04-04T15:02:04","modified_gmt":"2026-04-04T19:02:04","slug":"zhengrong-gu","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/zhengrong-gu\/","title":{"rendered":"Zhengrong Gu"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"8256\" height=\"5504\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/GuZhengrong-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:contain;\" srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/GuZhengrong-1.jpg 8256w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/GuZhengrong-1-300x200.jpg 300w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/GuZhengrong-1-700x467.jpg 700w\" sizes=\"auto, (max-width: 8256px) 100vw, 8256px\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:gzr@bu.edu\" itemprop=\"email\">\n          gzr@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n  \n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Zhengrong Gu<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Jenn Zhengrong Gu is a doctoral candidate in Marketing at Boston University\u2019s Questrom School of Business. She uses field experiments, causal inference, and machine learning to develop business solutions and evaluate economic impact. Her research focuses on advertising, privacy, multi-channel marketing, and generative AI, with applications across industries such as home goods, adtech, and retail.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":21006,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U17043212","lastName":"Gu","firstName":"Zhengrong","middleName":"","suffixName":"","phone":"","email":"gzr@bu.edu","pronouns":"","cv":"","website":"","office":"","address":"","bio":"Jenn Zhengrong Gu is a doctoral candidate in Marketing at Boston University\u2019s Questrom School of Business. She uses field experiments, causal inference, and machine learning to develop business solutions and evaluate economic impact. Her research focuses on advertising, privacy, multi-channel marketing, and generative AI, with applications across industries such as home goods, adtech, and retail.","position":[],"education":[],"publications":[],"presentations":[],"awards_honors":[]},"ambassador-type":[],"career-interest":[],"citizenship":[],"club-organization":[],"current-country":[],"current-industry":[],"region":[],"state":[],"undergraduate-major":[],"profile_types":[],"faculty-departments":[],"staff-departments":[],"phd-student-departments":[1143],"programs":[],"directory-types":[101],"class_list":["post-19438","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zhengrong Gu - Boston University Questrom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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