{"id":12982,"date":"2024-11-20T09:21:29","date_gmt":"2024-11-20T14:21:29","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/?post_type=profiles&p=12982"},"modified":"2025-04-13T13:18:26","modified_gmt":"2025-04-13T17:18:26","slug":"dina-shapiro","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/","title":{"rendered":"Dina Shapiro"},"content":{"rendered":"\n
\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n

Dina Shapiro<\/h1>\n\n\n

Questrom MBA \u201891<\/p>\n\n\n\n

\n\t\t\t

\n\t\t\tCEO & Founder, Yorkville Consulting\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n

Dina Shapiro is CEO and Founder of Yorkville Consulting, a WBENC certified woman-owned business since 2013, which has won over 35 industry awards. She is a Change Management and Marketing Author, Consultant, and Speaker.<\/p>\n\n\n\n

\u00a0Dina creates change management plans and marketing training workshops for Fortune 500 clients. Her book, Change Management for Marketers: Internal Transformations Made Easy<\/em> is for marketers in need of change management for transformations.<\/p>\n\n\n\n

Previously, Dina was a senior client-side marketer for Fortune 125 companies Citibank and Alcoa, where she led marketing communications, brand strategy, change management, and training. Before that, she was an ad agency executive at BBDO and J. Walter Thompson (now VML), where she led strategy and campaign development for iconic brands such as MasterCard, Kleenex, Campbell\u2019s Soup, Weight Watchers, Lubriderm, and Excedrin, which won multiple awards including three Gold Effies and a Cannes Lion.<\/p>\n\n\n\n

She has six published courses on LinkedIn Learning, with several language translations, that have been viewed, liked, and shared by hundreds of thousands of people globally.<\/p>\n\n\n\n

Dina holds an MBA in General Management from Boston University Questrom School of Business, and a BA in Economics from George Washington University.<\/p>\n\n\n\n

Connect with Dina Shapiro on LinkedIn.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Questrom MBA \u201891 Dina Shapiro is CEO and Founder of Yorkville Consulting, a WBENC certified woman-owned business since 2013, which has won over 35 industry awards. She is a Change […]<\/p>\n","protected":false},"featured_media":15412,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":false,"buID":"","lastName":"","firstName":"","middleName":"","suffixName":"","phone":"","email":"","pronouns":"","cv":"","website":"","office":"","address":"","bio":"","bu_profile_image_url":"","position":["CEO & Founder, Yorkville Consulting"],"education":[],"publications":[],"presentations":[],"awards_honors":[]},"ambassador-type":[],"career-interest":[],"citizenship":[],"club-organization":[],"current-country":[],"current-industry":[],"region":[],"state":[],"undergraduate-major":[],"profile_types":[],"faculty-departments":[],"staff-departments":[],"phd-student-departments":[],"programs":[],"directory-types":[1189],"class_list":["post-12982","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDina Shapiro - Boston University Questrom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dina Shapiro - Boston University Questrom\" \/>\n<meta property=\"og:description\" content=\"Questrom MBA \u201891 Dina Shapiro is CEO and Founder of Yorkville Consulting, a WBENC certified woman-owned business since 2013, which has won over 35 industry awards. She is a Change […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/\" \/>\n<meta property=\"og:site_name\" content=\"Boston University Questrom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-13T17:18:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/11\/Dina_Shapiro_WIB_Alumni_Council_2024_1487x1707.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1487\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/\",\"url\":\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/\",\"name\":\"Dina Shapiro - Boston University Questrom\",\"isPartOf\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/11\/Dina_Shapiro_WIB_Alumni_Council_2024_1487x1707.webp\",\"datePublished\":\"2024-11-20T14:21:29+00:00\",\"dateModified\":\"2025-04-13T17:18:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#primaryimage\",\"url\":\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/11\/Dina_Shapiro_WIB_Alumni_Council_2024_1487x1707.webp\",\"contentUrl\":\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/11\/Dina_Shapiro_WIB_Alumni_Council_2024_1487x1707.webp\",\"width\":1487,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bu.edu\/questrom\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dina Shapiro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/#website\",\"url\":\"https:\/\/www.bu.edu\/questrom\/\",\"name\":\"Boston University Questrom\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bu.edu\/questrom\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dina Shapiro - Boston University Questrom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/","og_locale":"en_US","og_type":"article","og_title":"Dina Shapiro - Boston University Questrom","og_description":"Questrom MBA \u201891 Dina Shapiro is CEO and Founder of Yorkville Consulting, a WBENC certified woman-owned business since 2013, which has won over 35 industry awards. She is a Change […]","og_url":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/","og_site_name":"Boston University Questrom","article_modified_time":"2025-04-13T17:18:26+00:00","og_image":[{"width":1487,"height":1707,"url":"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/11\/Dina_Shapiro_WIB_Alumni_Council_2024_1487x1707.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/","url":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/","name":"Dina Shapiro - Boston University Questrom","isPartOf":{"@id":"https:\/\/www.bu.edu\/questrom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#primaryimage"},"image":{"@id":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/11\/Dina_Shapiro_WIB_Alumni_Council_2024_1487x1707.webp","datePublished":"2024-11-20T14:21:29+00:00","dateModified":"2025-04-13T17:18:26+00:00","breadcrumb":{"@id":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#primaryimage","url":"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/11\/Dina_Shapiro_WIB_Alumni_Council_2024_1487x1707.webp","contentUrl":"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/11\/Dina_Shapiro_WIB_Alumni_Council_2024_1487x1707.webp","width":1487,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.bu.edu\/questrom\/profiles\/dina-shapiro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bu.edu\/questrom\/"},{"@type":"ListItem","position":2,"name":"Dina Shapiro"}]},{"@type":"WebSite","@id":"https:\/\/www.bu.edu\/questrom\/#website","url":"https:\/\/www.bu.edu\/questrom\/","name":"Boston University Questrom","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bu.edu\/questrom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profiles\/12982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profiles"}],"about":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/types\/profiles"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/media\/15412"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/media?parent=12982"}],"wp:term":[{"taxonomy":"ambassador-type","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/ambassador-type?post=12982"},{"taxonomy":"career-interest","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/career-interest?post=12982"},{"taxonomy":"citizenship","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/citizenship?post=12982"},{"taxonomy":"club-organization","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/club-organization?post=12982"},{"taxonomy":"current-country","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/current-country?post=12982"},{"taxonomy":"current-industry","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/current-industry?post=12982"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/region?post=12982"},{"taxonomy":"state","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/state?post=12982"},{"taxonomy":"undergraduate-major","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/undergraduate-major?post=12982"},{"taxonomy":"profile_types","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profile_types?post=12982"},{"taxonomy":"faculty-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/faculty-departments?post=12982"},{"taxonomy":"staff-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/staff-departments?post=12982"},{"taxonomy":"phd-student-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/phd-student-departments?post=12982"},{"taxonomy":"programs","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/programs?post=12982"},{"taxonomy":"directory-types","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/directory-types?post=12982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}