{"id":12006,"date":"2024-10-02T14:39:55","date_gmt":"2024-10-02T18:39:55","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/?post_type=profiles&p=12006"},"modified":"2026-07-10T14:08:29","modified_gmt":"2026-07-10T18:08:29","slug":"louis-lou-aversano","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/louis-lou-aversano\/","title":{"rendered":"Louis \u201cLou\u201d Aversano"},"content":{"rendered":"\n
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Louis \u201cLou\u201d Aversano<\/h1>\n\n\n

Head of Marketing & Social Platforms, Fidelity Investments<\/strong><\/em><\/p>\n\n\n\n

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Lou is Head of Marketing & Social Platforms at Fidelity.<\/p>\n\n\n\n

Prior to this role, Lou served as Global Chief Brand Officer at Cigna Health. Lou caught the healthcare bug just ten short months ago when he was drafted to help establish a brand leadership platform for America\u2019s Health Insurance Plans (AHIP) that improves the industry\u2019s standing among consumers. Lou loved the category so much so that it compelled him to join Cigna full-time. In Lou\u2019s new role he leads the marketing function for the enterprise.<\/p>\n\n\n\n

Over the course of his 30+ year career in the marketing industry, Lou has helped many of the world\u2019s most successful enterprises \u2013 American Express, AT&T, Cisco, Comcast, IBM, Nestl\u00e9, Procter & Gamble, and Unilever to name a few \u2013 realize their growth ambitions by creating platforms maximizing their business, societal and brand ambitions. One of Lou\u2019s proudest accomplishments is working arm-in-arm with the team that introduced the most heralded enterprise brand platform of this millennium \u2013 IBM\u2019s Smarter Planet.  This work fused an aggressive business strategy with a bold brand purpose and demonstrated how technology can improve the planet\u2019s most critical systems. The agenda helped IBM realize exponential market and share growth while catapulting its brand to the #2 position on Interbrand\u2019s coveted \u201cMost Valuable Brand\u201d ranking.<\/p>\n\n\n\n

Before joining Cigna, Lou spent twenty-six years at Ogilvy leading their largest client, largest office and largest market. During his tenure he delivered significant revenue growth, profitability, and market impact by embracing diversity and applying creativity for business advantage. Lou\u2019s leadership beliefs, and therefore style, come from a place of compassion, performance, service and outcome. Along the way, Lou discovered that leaders can accomplish much by establishing a clear vision and path, but the greatest, most authentic leaders are those who readily admit their vulnerabilities and embrace their imperfections. Lou is still a work in progress on perfecting this learning.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Head of Marketing & Social Platforms, Fidelity Investments Lou is Head of Marketing & Social Platforms at Fidelity. 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