{"id":10434,"date":"2024-08-06T17:02:17","date_gmt":"2024-08-06T21:02:17","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/"},"modified":"2026-06-16T15:54:27","modified_gmt":"2026-06-16T19:54:27","slug":"dokyun-dk-lee","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/","title":{"rendered":"Dokyun (DK) Lee"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Dokyun (DK) Lee\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/LeeDokyun(DK).jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:dokyun@bu.edu\" itemprop=\"email\">\n          dokyun@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/IS_Lee_Dokyun(DK)_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                    <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.leedokyun.com\/\" itemprop=\"url\">\n            Visit Website\n          <\/a>\n        <\/div>\n          <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          671        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Dokyun (DK) Lee<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tProfessor, Information Systems\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Dokyun (DK) Lee is a Kelli Questrom Chair Associate Professor of Information Systems and Computing &amp; Data Sciences at Boston University. His research examines the development, deployment, and impact of artificial intelligence in business and society, with particular emphasis on generative AI, large language models, and unstructured data.<\/p>\n<p>His work studies how AI systems affect firm behavior, consumer behavior, market outcomes, and broader societal consequences, including regulation and governance. This includes empirical and causal analysis of AI reliability, human\u2013AI interaction, and the economic implications of algorithmic systems, with attention to the limitations, failure modes, and unintended consequences that arise when AI technologies are deployed in real-world organizational and legal contexts.<\/p>\n<p>He is the Principal Investigator of the Business Insights through Text (BIT) Lab (www.dkBITLAB.com) and the lead of the Boston University Digital Business Institute Generative AI Lab, where he conducts interdisciplinary research integrating AI, economics, and information systems.<\/p>\n<p>Area of Expertise and Research<br \/>\n\u2013 Generative AI in Business and Society: Economic and societal impact, organizational use, evaluation, governance, and regulatory implications<br \/>\n\u2013 Economics of Unstructured Data: Content extraction, value measurement, monetization, and engineering.<br \/>\n\u2013 AI Reliability and Validity: Behavioral consistency, robustness, and limits of AI systems.<br \/>\n\u2013 Unintended Consequences of AI: Market impacts, societal and regulatory risk<br \/>\n\u2013 Customized and Enterprise Human-AI Systems: Design, assessment, and improvements.<br \/>\nHis research is applied across digital consumer management, AI regulation, platform and market design, competition, advertising, human\u2013AI collaboration, innovation, and creativity.<\/p>\n<p>DK has published in leading peer-reviewed journals, including Management Science, Information Systems Research, MIS Quarterly, Proceedings of the National Academy of Sciences (PNAS), Science Advances, Nature Scientific Reports, and Journal of Marketing Research, as well as top artificial intelligence venues such as AAAI, AIES, WWW, and NeuRips Workshop.<\/p>\n<p>DK\u2019s work has received numerous scholarly distinctions, including ISR Best Paper Award (2020), AAAI Award (2021), AMA Don Lehmann Award (2024), Management Science Best Paper Award (2025), 6 finalist distinctions for the Management Science ISR and Marketing Division Best Paper Award, and 13 best-paper awards from prominent conferences (WISE, CIST, ICIS, INFORMS).<\/p>\n<p>DK\u2019s research has been supported by organizations including Adobe, Google, NVIDIA, McKinsey &amp; Company, Bosch Institute, Marketing Science Institute, Net Institute, Prudential Foundation, and MassMutual. His work is frequently consulted in contexts involving AI system impact evaluation, economic impact assessment, regulatory analysis, and disputes concerning the design, deployment, or effects of generative AI technologies, with implications for firms, consumers, and society at large.<\/p>\n<p>DK holds a Bachelor\u2019s degree in Computer Science from Columbia University (Machine Learning Focus), a Master\u2019s degree in Statistics (Master\u2019s Thesis: Johnson-Lindenstrauss Lemma and its Effect on Supervised Learning) from Yale University, and a Ph.D. from the Operation, Information, and Decisions department of the Wharton School (Thesis: Three Essays in Big Data Consumer Analytics in E-Commerce).<br \/>\nBefore academia, DK worked at 4 tech start-ups and Blackrock as a quantitative software engineer and at Thomson Reuters as an ML contractor building a natural language processing engine for financial data.<\/p>\n<p>Please contact for Academic-Industry research collaboration, consulting, and speaking inquiries.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\"><div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-education\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tEducation\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Phd, The Wharton School, 2015<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">MA, Yale University, 2010<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">BA, Columbia University, 2009<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-presentations\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tSelected Research Presentations\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Scylla Ex Machina: Dangers of Using LLMs as  Human Surrogates, Stony Brook University, 2026<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, d. Scylla Ex Machina: Dangers of Using LLMs as  Human Surrogates, Harvard Business School, 2026<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Scylla Ex Machina: Dangers of Using LLMs as  Human Surrogates, University of Miami, 2026<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI and Human Creativity, University of Colorado Boulder, 2026<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Scylla Ex Machina: Dangers of Using LLMs as  Human Surrogates, Emory University, 2026<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Can AI Stand in for Your Consumers? What Marketers Need to Know Before Using LLMs for Human Research, Marketing Science Insititute, 2026<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Amazon, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, UW-Milwaukee, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Arizona State University, Arizona State University, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, New York University, New York University, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Conference on Artificial Intelligence, Machine Learning, and Business Analytics, Yale University, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Harvard Business School, Harvard Business School, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Wharton 2nd Annual Business &#038; Generative AI Workshop, San Francisco, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, University of Hyderabad, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, Tel Aviv Unviversity, Tel Aviv Unviversity, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, University of Arizona, University of Arizona, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, University of Florida, University of Florida, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, CCNY Baruch College, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, Purdue University, Purdue University, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, Case Western University, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Srinivasan, S. , Jing, C. , Lee, D. , Fournier, S. Do or Do Not, There Is No Try: Firm Response to Sociopolitical Risk Events, Indian Institute of Management Ahmedabad, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, MIT, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Jing, C. , Lee, D. , Srinivasan, S. , Fournier, S. Do or Do Not, There Is No Try: Firm Response to Sociopolitical Risk Events, BU IMAP, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, University of Tennessee, Knoxville, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, UT Dallas, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Generative AI, Human Creativity, and Art, UW Milwaukee, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Srinivasan, S. , Jing, C. , Lee, D. Firm Sociopolitical Performance Radar, ISMS Marketing Science Conference, Miami, FL, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Srinivasan, S. , Jing, c. , Lee, d. , Fournier, s. Do or Do Not, There Is No Try: Firm Response to Sociopolitical Risk Events, EMAC virtual presentation, Odense Denmark, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. Digital Marketing Symposium: Relevance and Privacy- Leveraging Personalized Marketing for Responsible Growth, Questrom School, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. DBI + Susilo Institute Symposium: The Emerging Impact of AI on Consumer Engagement, Questrom School, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, American University, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Cheng, Z. , Jin, G. , Leccese, M. , Lee, D. , Wagman, L. Startup Buyout and Patentable Innovation: New Evidence from PatentsView, AEA, 2023<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Wu, k., cheng, z., Lee, D. (In Press). &#8220;Sparse Reasoning Chains: Generating Faithful and Coherent Explanations for LLMs in Financial Risk Assessment&#8221;, <\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">liu, s., Lee, D., Kong, X. (In Press). &#8220;Charting the Unseen Idea Frontier of Large Language Models: A Capture\u2013Recapture Ecology Framework for Estimating Ideation Space&#8221;, <\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D., Anandasivam, G., Lee, D., Dongwook, S. (In Press). &#8220;Nudging Private Ryan: Mobile Micro-giving under Economic Incentives and Audience Effects&#8221;, <i>MIS Quarterly<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Manzoor, E., Chen, G., Lee, D., Smith, M. (In Press). &#8220;Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online&#8221;, <\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Manzoor, E., Chen, G., Lee, D., Smith, M. (In Press). &#8220;Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online&#8221;, <i>Management Science<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Zhang, S., Lee, D., Singh, P., Srinivasan, K. (In Press). &#8220;How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large Scale Image Analytics&#8221;, <i>SSRN Electronic Journal<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hsu, P., Lee, D., Tambe, P., Hsu, D. (In Press). &#8220;Deep Learning, Text, and Patent Valuation&#8221;, <i>SSRN Electronic Journal<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Ahn, D., Lee, D., Hosanagar, K. (In Press). &#8220;Interpretable Deep Learning Approach to Churn Management&#8221;, <i>SSRN Electronic Journal<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Burtch, G., He, Q., Hong, Y., Lee, D. (In Press). &#8220;Peer Awards Retain New Users and Encourage Exploitation in Users\u2019 Production of Creative UGC&#8221;, <i>SSRN Electronic Journal<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D., Hosanagar, K. (In Press). &#8220;How Do Product Attributes Moderate the Impact of Recommender Systems?&#8221;, <i>SSRN Electronic Journal<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Zhou, E., Lee, D., Gu, B. (2025). &#8220;Who expands the human creative frontier with generative AI: Hive minds or masterminds?&#8221;, <i>SCIENCE ADVANCES<\/i>, <i>11<\/i> (36)<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Gao, Y., Lee, D., Burtch, G., Fazelpour, S. (2025). &#8220;Take caution in using LLMs as human surrogates.&#8221;, <i>Proc Natl Acad Sci U S A<\/i>, <i>122<\/i> (24),  e2501660122-<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Gao, Y., Lee, D., Burtch, G., Fazelpour, S. (2025). &#8220;Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina&#8221;, <i>Proceedings of the National Academy of Sciences of the United States of America<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Choi, S., Lifshitz-Assaf, H., Lazar, M., Mateja, D., Raisch, S., Randazzo, S., Lee, D., Lane, J., Ayoubi, C., Emuna, H., Dell&#8217;Acqua, F., Kellogg, K., Lakhani, K., Mollick, E., Candelon, F., Zhou, E., Boussioux, L., Zhang, M., Jacimovic, V., R\u00fcffer, F., Heinzl, A. (2024). &#8220;Innovating with AI: Exploring the Impact of Generative AI on Creative Processes&#8221;, <i>Academy of Management Proceedings<\/i>, <i>2024<\/i> (1)<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D., Cheng, Z., Mao, C., Manzoor, E. (2024). &#8220;Guided Diverse Concept Miner (GDCM): Uncovering Relevant Constructs for Managerial Insights from Text&#8221;, <i>Information Systems Research<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Burtch, G., Lee, D., Chen, Z. (2024). &#8220;The consequences of generative AI for online knowledge communities&#8221;, <i>Sci Rep<\/i>, <i>14<\/i> (1),  10413-10413<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Zhou, E., Lee, D. (2024). &#8220;Generative artificial intelligence, human creativity, and art.&#8221;, <i>PNAS Nexus<\/i>, <i>3<\/i> (3),  pgae052-<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Burtch, D., Lee, d., Chen, z. (2024). &#8220;Generative AI Degrades Online Communities&#8221;, <i>Communications of the ACM<\/i>, <i>67<\/i> (3),  40-42<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Shi, Z., Liu, X., Lee, D., Srinivasan, K. (2023). &#8220;How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media&#8221;, <i>Journal of Marketing Research<\/i>, <i>60<\/i> (6),  1027-1051<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hosanagar, K., Lee, D. (2023). &#8220;AI in Personalized Product Recommendations&#8221;, <i>Management and Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lazar, M., Mateja, D., Lifshitz-Assaf, H., Yoo, Y., Ding, M., Nickerson, J., Wolfson, B., Cheng, Z., Lee, D., Tambe, P., Cao, X. (2023). &#8220;Innovation in the Digital Age: Expanding the Boundaries of the Creative Process with Generative AI&#8221;, <i>Academy of Management Proceedings<\/i>, <i>2023<\/i> (1)<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Zhaoqi, C., Jin, G., Leccese, M., Lee, D., Wagman, L. (2023). &#8220;M&#038;A and Innovation: A New Classification of Patents&#8221;, <i>American Economic Association. Papers and Proceedings<\/i>, <i>113<\/i> 288-293<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Burtch, G., He, Q., Hong, Y., Lee, D. (2022). &#8220;How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit&#8221;, <i>Management Science<\/i>, <i>68<\/i> (5),  3488-3506<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Zhang, S., Lee, D., Singh, P., Srinivasan, K. (2021). &#8220;What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features&#8221;, <i>Management Science<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Zhang, S., Lee, D., Singh, P., Mukhopadhyay, T. (2021). &#8220;EXPRESS: Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber\/Lyft&#8221;, <i>Journal of Marketing Research<\/i> 002224372110621-002224372110621<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Wang, W., Zhao, H., Lee, D., Chen, G. (2021). &#8220;Machine Learning for Consumers and Markets&#8221;, <i>Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery &amp; Data Mining<\/i> 4165-4166<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D., Hosanagar, K. (2021). &#8220;How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?&#8221;, <i>Management Science<\/i>, <i>67<\/i> (1),  524-546<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Proserpio, D., Hauser, J., Liu, X., Amano, T., Burnap, A., Guo, T., Lee, D., Lewis, R., Misra, K., Schwarz, E., Timoshenko, A., Xu, L., Yoganarasimhan, H. (2020). &#8220;Soul and machine (learning)&#8221;, <i>Marketing Letters<\/i>, <i>31<\/i> (4),  393-404<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Liu, X., Lee, D., Srinivasan, K. (2019). &#8220;Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning&#8221;, <i>Journal of Marketing Research<\/i>, <i>56<\/i> (6),  918-943<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D., Hosanagar, K. (2019). &#8220;How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment&#8221;, <i>Information Systems Research<\/i>, <i>30<\/i> (1),  239-259<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D., Hosanagar, K., Nair, H. (2018). &#8220;Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook&#8221;, <i>Management Science<\/i>, <i>64<\/i> (11),  5105-5131<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D., Gopal, A., Lee, D. (2018). &#8220;Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving&#8221;, <i>Academy of Management Proceedings<\/i>, <i>2018<\/i> (1),  15011-15011<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, D., Hosanagar, K. (2016). &#8220;When do Recommender Systems Work the Best?&#8221;, <i>Proceedings of the 25th International Conference on World Wide Web<\/i> 85-97<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hosanagar, K., Fleder, D., Lee, D., Buja, A. (2014). &#8220;Will the Global Village Fracture Into Tribes? Recommender Systems and Their Effects on Consumer Fragmentation&#8221;, <i>Management Science<\/i>, <i>60<\/i> (4),  805-823<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U96221082","lastName":"Lee","firstName":"Dokyun (DK)","middleName":"","suffixName":"","phone":"","email":"dokyun@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/IS_Lee_Dokyun(DK)_CV.pdf","website":"https:\/\/www.leedokyun.com\/","office":"671","address":"595 Commonwealth Ave","bio":"Dokyun (DK) Lee is a Kelli Questrom Chair Associate Professor of Information Systems and Computing & Data Sciences at Boston University. His research examines the development, deployment, and impact of artificial intelligence in business and society, with particular emphasis on generative AI, large language models, and unstructured data.\n\nHis work studies how AI systems affect firm behavior, consumer behavior, market outcomes, and broader societal consequences, including regulation and governance. This includes empirical and causal analysis of AI reliability, human\u2013AI interaction, and the economic implications of algorithmic systems, with attention to the limitations, failure modes, and unintended consequences that arise when AI technologies are deployed in real-world organizational and legal contexts.\n\nHe is the Principal Investigator of the Business Insights through Text (BIT) Lab (www.dkBITLAB.com) and the lead of the Boston University Digital Business Institute Generative AI Lab, where he conducts interdisciplinary research integrating AI, economics, and information systems.\n\nArea of Expertise and Research\n\u2013 Generative AI in Business and Society: Economic and societal impact, organizational use, evaluation, governance, and regulatory implications\n\u2013 Economics of Unstructured Data: Content extraction, value measurement, monetization, and engineering.\n\u2013 AI Reliability and Validity: Behavioral consistency, robustness, and limits of AI systems.\n\u2013 Unintended Consequences of AI: Market impacts, societal and regulatory risk\n\u2013 Customized and Enterprise Human-AI Systems: Design, assessment, and improvements.\nHis research is applied across digital consumer management, AI regulation, platform and market design, competition, advertising, human\u2013AI collaboration, innovation, and creativity.\n\nDK has published in leading peer-reviewed journals, including Management Science, Information Systems Research, MIS Quarterly, Proceedings of the National Academy of Sciences (PNAS), Science Advances, Nature Scientific Reports, and Journal of Marketing Research, as well as top artificial intelligence venues such as AAAI, AIES, WWW, and NeuRips Workshop.\n\nDK\u2019s work has received numerous scholarly distinctions, including ISR Best Paper Award (2020), AAAI Award (2021), AMA Don Lehmann Award (2024), Management Science Best Paper Award (2025), 6 finalist distinctions for the Management Science ISR and Marketing Division Best Paper Award, and 13 best-paper awards from prominent conferences (WISE, CIST, ICIS, INFORMS).\n\nDK\u2019s research has been supported by organizations including Adobe, Google, NVIDIA, McKinsey & Company, Bosch Institute, Marketing Science Institute, Net Institute, Prudential Foundation, and MassMutual. His work is frequently consulted in contexts involving AI system impact evaluation, economic impact assessment, regulatory analysis, and disputes concerning the design, deployment, or effects of generative AI technologies, with implications for firms, consumers, and society at large.\n\nDK holds a Bachelor\u2019s degree in Computer Science from Columbia University (Machine Learning Focus), a Master\u2019s degree in Statistics (Master\u2019s Thesis: Johnson-Lindenstrauss Lemma and its Effect on Supervised Learning) from Yale University, and a Ph.D. from the Operation, Information, and Decisions department of the Wharton School (Thesis: Three Essays in Big Data Consumer Analytics in E-Commerce).\nBefore academia, DK worked at 4 tech start-ups and Blackrock as a quantitative software engineer and at Thomson Reuters as an ML contractor building a natural language processing engine for financial data.\n\nPlease contact for Academic-Industry research collaboration, consulting, and speaking inquiries.","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/LeeDokyun(DK).jpg","position":["Professor, Information Systems"],"education":["Phd, The Wharton School, 2015","MA, Yale University, 2010","BA, Columbia University, 2009"],"publications":["Wu, k., cheng, z., Lee, D. (In Press). \"Sparse Reasoning Chains: Generating Faithful and Coherent Explanations for LLMs in Financial Risk Assessment\", ","liu, s., Lee, D., Kong, X. (In Press). \"Charting the Unseen Idea Frontier of Large Language Models: A Capture\u2013Recapture Ecology Framework for Estimating Ideation Space\", ","Lee, D., Anandasivam, G., Lee, D., Dongwook, S. (In Press). \"Nudging Private Ryan: Mobile Micro-giving under Economic Incentives and Audience Effects\", <i>MIS Quarterly<\/i>","Manzoor, E., Chen, G., Lee, D., Smith, M. (In Press). \"Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online\", ","Manzoor, E., Chen, G., Lee, D., Smith, M. (In Press). \"Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online\", <i>Management Science<\/i>","Zhang, S., Lee, D., Singh, P., Srinivasan, K. (In Press). \"How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large Scale Image Analytics\", <i>SSRN Electronic Journal<\/i>","Hsu, P., Lee, D., Tambe, P., Hsu, D. (In Press). \"Deep Learning, Text, and Patent Valuation\", <i>SSRN Electronic Journal<\/i>","Ahn, D., Lee, D., Hosanagar, K. (In Press). \"Interpretable Deep Learning Approach to Churn Management\", <i>SSRN Electronic Journal<\/i>","Burtch, G., He, Q., Hong, Y., Lee, D. (In Press). \"Peer Awards Retain New Users and Encourage Exploitation in Users\u2019 Production of Creative UGC\", <i>SSRN Electronic Journal<\/i>","Lee, D., Hosanagar, K. (In Press). \"How Do Product Attributes Moderate the Impact of Recommender Systems?\", <i>SSRN Electronic Journal<\/i>","Zhou, E., Lee, D., Gu, B. (2025). \"Who expands the human creative frontier with generative AI: Hive minds or masterminds?\", <i>SCIENCE ADVANCES<\/i>, <i>11<\/i> (36)","Gao, Y., Lee, D., Burtch, G., Fazelpour, S. (2025). \"Take caution in using LLMs as human surrogates.\", <i>Proc Natl Acad Sci U S A<\/i>, <i>122<\/i> (24),  e2501660122-","Gao, Y., Lee, D., Burtch, G., Fazelpour, S. (2025). \"Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina\", <i>Proceedings of the National Academy of Sciences of the United States of America<\/i>","Choi, S., Lifshitz-Assaf, H., Lazar, M., Mateja, D., Raisch, S., Randazzo, S., Lee, D., Lane, J., Ayoubi, C., Emuna, H., Dell'Acqua, F., Kellogg, K., Lakhani, K., Mollick, E., Candelon, F., Zhou, E., Boussioux, L., Zhang, M., Jacimovic, V., R\u00fcffer, F., Heinzl, A. (2024). \"Innovating with AI: Exploring the Impact of Generative AI on Creative Processes\", <i>Academy of Management Proceedings<\/i>, <i>2024<\/i> (1)","Lee, D., Cheng, Z., Mao, C., Manzoor, E. (2024). \"Guided Diverse Concept Miner (GDCM): Uncovering Relevant Constructs for Managerial Insights from Text\", <i>Information Systems Research<\/i>","Burtch, G., Lee, D., Chen, Z. (2024). \"The consequences of generative AI for online knowledge communities\", <i>Sci Rep<\/i>, <i>14<\/i> (1),  10413-10413","Zhou, E., Lee, D. (2024). \"Generative artificial intelligence, human creativity, and art.\", <i>PNAS Nexus<\/i>, <i>3<\/i> (3),  pgae052-","Burtch, D., Lee, d., Chen, z. (2024). \"Generative AI Degrades Online Communities\", <i>Communications of the ACM<\/i>, <i>67<\/i> (3),  40-42","Shi, Z., Liu, X., Lee, D., Srinivasan, K. (2023). \"How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media\", <i>Journal of Marketing Research<\/i>, <i>60<\/i> (6),  1027-1051","Hosanagar, K., Lee, D. (2023). \"AI in Personalized Product Recommendations\", <i>Management and Business Review<\/i>","Lazar, M., Mateja, D., Lifshitz-Assaf, H., Yoo, Y., Ding, M., Nickerson, J., Wolfson, B., Cheng, Z., Lee, D., Tambe, P., Cao, X. (2023). \"Innovation in the Digital Age: Expanding the Boundaries of the Creative Process with Generative AI\", <i>Academy of Management Proceedings<\/i>, <i>2023<\/i> (1)","Zhaoqi, C., Jin, G., Leccese, M., Lee, D., Wagman, L. (2023). \"M&A and Innovation: A New Classification of Patents\", <i>American Economic Association. Papers and Proceedings<\/i>, <i>113<\/i> 288-293","Burtch, G., He, Q., Hong, Y., Lee, D. (2022). \"How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit\", <i>Management Science<\/i>, <i>68<\/i> (5),  3488-3506","Zhang, S., Lee, D., Singh, P., Srinivasan, K. (2021). \"What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features\", <i>Management Science<\/i>","Zhang, S., Lee, D., Singh, P., Mukhopadhyay, T. (2021). \"EXPRESS: Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber\/Lyft\", <i>Journal of Marketing Research<\/i> 002224372110621-002224372110621","Wang, W., Zhao, H., Lee, D., Chen, G. (2021). \"Machine Learning for Consumers and Markets\", <i>Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery &amp; Data Mining<\/i> 4165-4166","Lee, D., Hosanagar, K. (2021). \"How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?\", <i>Management Science<\/i>, <i>67<\/i> (1),  524-546","Proserpio, D., Hauser, J., Liu, X., Amano, T., Burnap, A., Guo, T., Lee, D., Lewis, R., Misra, K., Schwarz, E., Timoshenko, A., Xu, L., Yoganarasimhan, H. (2020). \"Soul and machine (learning)\", <i>Marketing Letters<\/i>, <i>31<\/i> (4),  393-404","Liu, X., Lee, D., Srinivasan, K. (2019). \"Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning\", <i>Journal of Marketing Research<\/i>, <i>56<\/i> (6),  918-943","Lee, D., Hosanagar, K. (2019). \"How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment\", <i>Information Systems Research<\/i>, <i>30<\/i> (1),  239-259","Lee, D., Hosanagar, K., Nair, H. (2018). \"Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook\", <i>Management Science<\/i>, <i>64<\/i> (11),  5105-5131","Lee, D., Gopal, A., Lee, D. (2018). \"Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving\", <i>Academy of Management Proceedings<\/i>, <i>2018<\/i> (1),  15011-15011","Lee, D., Hosanagar, K. (2016). \"When do Recommender Systems Work the Best?\", <i>Proceedings of the 25th International Conference on World Wide Web<\/i> 85-97","Hosanagar, K., Fleder, D., Lee, D., Buja, A. (2014). \"Will the Global Village Fracture Into Tribes? Recommender Systems and Their Effects on Consumer Fragmentation\", <i>Management Science<\/i>, <i>60<\/i> (4),  805-823"],"presentations":["Lee, D. Scylla Ex Machina: Dangers of Using LLMs as  Human Surrogates, Stony Brook University, 2026","Lee, d. Scylla Ex Machina: Dangers of Using LLMs as  Human Surrogates, Harvard Business School, 2026","Lee, D. Scylla Ex Machina: Dangers of Using LLMs as  Human Surrogates, University of Miami, 2026","Lee, D. Generative AI and Human Creativity, University of Colorado Boulder, 2026","Lee, D. Scylla Ex Machina: Dangers of Using LLMs as  Human Surrogates, Emory University, 2026","Lee, D. Can AI Stand in for Your Consumers? What Marketers Need to Know Before Using LLMs for Human Research, Marketing Science Insititute, 2026","Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Amazon, 2025","Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, UW-Milwaukee, 2025","Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Arizona State University, Arizona State University, 2025","Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, New York University, New York University, 2025","Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Conference on Artificial Intelligence, Machine Learning, and Business Analytics, Yale University, 2024","Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Harvard Business School, Harvard Business School, 2024","Lee, D. Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina, Wharton 2nd Annual Business & Generative AI Workshop, San Francisco, 2024","Lee, D. Generative AI, Human Creativity, and Art, University of Hyderabad, 2024","Lee, D. Generative AI, Human Creativity, and Art, Tel Aviv Unviversity, Tel Aviv Unviversity, 2024","Lee, D. Generative AI, Human Creativity, and Art, University of Arizona, University of Arizona, 2024","Lee, D. Generative AI, Human Creativity, and Art, University of Florida, University of Florida, 2024","Lee, D. Generative AI, Human Creativity, and Art, CCNY Baruch College, 2024","Lee, D. Generative AI, Human Creativity, and Art, Purdue University, Purdue University, 2024","Lee, D. Generative AI, Human Creativity, and Art, Case Western University, 2024","Srinivasan, S. , Jing, C. , Lee, D. , Fournier, S. Do or Do Not, There Is No Try: Firm Response to Sociopolitical Risk Events, Indian Institute of Management Ahmedabad, 2023","Lee, D. Generative AI, Human Creativity, and Art, MIT, 2023","Jing, C. , Lee, D. , Srinivasan, S. , Fournier, S. Do or Do Not, There Is No Try: Firm Response to Sociopolitical Risk Events, BU IMAP, 2023","Lee, D. Generative AI, Human Creativity, and Art, University of Tennessee, Knoxville, 2023","Lee, D. Generative AI, Human Creativity, and Art, UT Dallas, 2023","Lee, D. Generative AI, Human Creativity, and Art, UW Milwaukee, 2023","Srinivasan, S. , Jing, C. , Lee, D. Firm Sociopolitical Performance Radar, ISMS Marketing Science Conference, Miami, FL, 2023","Srinivasan, S. , Jing, c. , Lee, d. , Fournier, s. Do or Do Not, There Is No Try: Firm Response to Sociopolitical Risk Events, EMAC virtual presentation, Odense Denmark, 2023","Lee, D. Digital Marketing Symposium: Relevance and Privacy- Leveraging Personalized Marketing for Responsible Growth, Questrom School, 2023","Lee, D. DBI + Susilo Institute Symposium: The Emerging Impact of AI on Consumer Engagement, Questrom School, 2023","Lee, D. University Invited Seminar: InnoVAE: Generative AI for Understanding Patents and Innovation, American University, 2023","Cheng, Z. , Jin, G. , Leccese, M. , Lee, D. , Wagman, L. Startup Buyout and Patentable Innovation: New Evidence from PatentsView, AEA, 2023"],"awards_honors":["2025, Best Student Paper Award Runner-Up at WISE 2025, INFORMS","2025, ISR AE Service Award, ","2025, Management Science IS Division Best Paper, INFORMS","2025, Management Science IS Division Best Paper Finalist, INFORMS","2025, Management Science Marketing Division Best Paper Finalist, INFORMS","2024, AMA Don Lehmann Award, American Marketing Associations","2023, ISS Sandra A. Slaughter Early Career Award, ","2022, Best Student Paper Award Finalist at WISE, ","2021, MSI Young Scholar 2021, ","2021, MSBA Faculty Excellent Award for Teaching, ","2021, Management Science ISR Division 2018-2020 Best Paper Award Finalist, Institute for Operations Research and the Management Sciences","2021, Best Paper in Psychology of Technology Award, ","2020, WISE 2020 Best Student Paper Award, ","2020, Best Student Paper Runner Up, ","2020, Best Paper Award In Information System Research 2021, ","2020, CDO Magazine 2021 List of Leading Academic Data Leaders, ","2020, ISS Inaugural Gordon B. Davis Young Scholar, ","2020, Management Science ISR Division 2017-2019 Best Paper Award Finalist, Institute for Operations Research and the Management Sciences","2019, INFORMS Best Paper in E-Business - Nominated, INFORMS","2019, Management Science Distinguished Service Award, ","2019, Management Science ISR Division 2016-2018 Best Paper Award Finalist, Institute for Operations Research and the Management Sciences","2018, INFORMS Best Paper Runner Up, ","2018, Academy of Management Best Student Paper Award, ","2017, ICIS 2017 Best Track Paper - IT and Social Change, ","2017, ICIS 2017 Best Conference Paper, ","2017, CIST Best Student Paper Award, ","2016, ISS Nunamaker-Chen Dissertation Award Runner Up, ","2016, CIST Best Student Paper Award, INFORMS","2016, The Lave Weil Faculty Research Award, Carnegie Mellon University","2016, Management Science ISR Division 2012-2014 Best Paper Award Finalist, Institute for Operations Research and the Management Sciences","2014, WISE 2014 Best Student Paper Award Runner Up, "]},"ambassador-type":[],"career-interest":[],"citizenship":[],"club-organization":[],"current-country":[],"current-industry":[],"region":[],"state":[],"undergraduate-major":[],"profile_types":[16],"faculty-departments":[1175],"staff-departments":[],"phd-student-departments":[],"programs":[],"directory-types":[35],"class_list":["post-10434","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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