{"id":10409,"date":"2024-08-06T17:00:50","date_gmt":"2024-08-06T21:00:50","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/samuel-engel\/"},"modified":"2026-05-10T15:31:20","modified_gmt":"2026-05-10T19:31:20","slug":"samuel-engel","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/samuel-engel\/","title":{"rendered":"Samuel Engel"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Samuel Engel\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/EngelSamuel.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:sengel@bu.edu\" itemprop=\"email\">\n          sengel@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Engel_Samuel_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                    <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/www.linkedin.com\/in\/sengel-aviation\" itemprop=\"url\">\n            Visit Website\n          <\/a>\n        <\/div>\n          <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          618A        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Samuel Engel<\/h2>\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tLecturer, Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>I have been a management consultant, business leader and teacher for almost 30 years. As a consultant to airlines and investors, I untangle complicated questions rooted in the economics of marketing, such as route optimization, sales strategy, and aircraft selection. In the boardroom, I lead stakeholders through complex decisions that enable action on organizational change. In the courtroom, I testify on the economics of airline strategy, supporting multi-million-dollar damages awards.<\/p>\n<p>My philosophy inside and outside the classroom is that most business decisions are multidimensional. Even when we lead with marketing analytics, the concerns of strategy, finance and human behavior are never remote. In my courses, I teach students first how to master the tools of marketing analytics, and then how to apply them in the real-world  context, with all its complexity and messiness. The most effective leaders are able to simplify problems down to a core analysis, and then layer on considerations of strategy, finance and operations.<\/p>\n<p>Mirroring the business world facing our students, I have always worked across borders. Following college at Penn, I lived in Hungary, consulting with clients in what were then considered &#8220;emerging&#8221; markets in Eastern Europe. During and after my MBA at Yale, I worked with airlines in every other part of the world, including lengthy stints in the Middle East, Europe and Latin America. I am sensitive to observing and adapting to differences among management and customer cultures.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-education\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tEducation\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">MBA, Yale University, 1998<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">BA, History, magna cum laude, Phi Beta Kappa, University of Pennsylvania, 1991<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U93539317","lastName":"Engel","firstName":"Samuel","middleName":"","suffixName":"","phone":"","email":"sengel@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Engel_Samuel_CV.pdf","website":"http:\/\/www.linkedin.com\/in\/sengel-aviation","office":"618A","address":"595 Commonwealth Ave","bio":"I have been a management consultant, business leader and teacher for almost 30 years. 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