{"id":10187,"date":"2024-08-06T16:51:58","date_gmt":"2024-08-06T20:51:58","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/susan-jung-grant\/"},"modified":"2026-09-26T17:11:07","modified_gmt":"2026-09-26T21:11:07","slug":"susan-jung-grant","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/susan-jung-grant\/","title":{"rendered":"Susan Jung Grant"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-986eed52 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Susan Jung Grant\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/GrantSusanJung.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n          <div class=\"profile__contact-cell profile__contact-cell--phone\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Phone\n      <\/h6>\n      <p class=\"has-p-2-font-size\" itemprop=\"telephone\">\n        617-353-4283      <\/p>\n    <\/div>\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:sjgrant@bu.edu\" itemprop=\"email\">\n          sjgrant@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Grant_SusanJung_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                    <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/poetsandquants.com\/2015\/12\/22\/a-management-masters-with-a-difference\/\" itemprop=\"url\">\n            Visit Website\n          <\/a>\n        <\/div>\n          <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          617A        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-986eed52 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-0f22d0a1 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Susan Jung Grant<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tClinical Associate Professor, Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<div>\n<p>As a clinical associate professor of marketing at Boston University, I am involved in teaching and innovating MBA, master&rsquo;s and undergraduate curriculum. I have 20 years of experience teaching and mentoring students at all levels &ndash; undergraduate, MBA and PhD. Most recently, I have developed a new master&rsquo;s of management curriculum for STEM students at Questrom (http:\/\/poetsandquants.com\/2015\/12\/22\/a-management-masters-with-a-difference\/). The most rewarding aspect of my job is guiding students in connecting theory to practice inside the classroom and supporting them in achieving their professional aspirations outside the classroom.<\/p>\n<p>I have won awards for my teaching, including the MBA educator of distinction award, and for my research, including a prize from the Society for Consumer Psychology for my dissertation. I have been a frequent media commentator on marketing strategy, practices and trends for NPR, Poets and Quants, The Denver Post, KGO, and Glamour. ?<\/p>\n<p>My teaching interests, which emphasize a holistic look at business, include marketing principles, research methods, experimental design, marketing strategy, and buyer behavior. I have pioneered bringing experiential learning into the classroom in partnership with area companies by identifying consulting projects that create strategies for growth.<\/p>\n<p>My research, which I have presented nationally and internationally, explores why and how the most impactful marketing happens between consumers&rsquo; ears. Current interests include innovation, evolutionary psychology, and financial decision-making. I have published papers with an exclusive focus on top-tier marketing journals and have a passion for testing how frameworks are applied in practice.<\/p>\n<p>Much of my business background has involved working with innovative companies that have been the basis of student learning. As a result, I have pursued many academic-professional partnerships. I have worked with senior executives from Bose, Quintiles, AT&amp;T, PUMA, Uber, Leo Burnett, Arnold Worldwide, Thermo Fisher and other area companies.<\/p>\n<\/div>\n<p>I have worked with many of these companies to develop case studies, research projects, and lectures on marketing, strategy and innovation.<\/p>\n<p>In addition, I have worked with secondary schools to create business curriculum for their students, including Vail Mountain School (Vail, Colorado), Monarch High School (Superior, Colorado), and Western Reserve Academy (Hudson, Ohio).<\/p>\n<p>I&nbsp;received my PhD in marketing and my MBA in marketing and finance from the Kellogg School of Management, Northwestern University. As an undergraduate, I earned a degree in English literature, with a specialization in poetry, from the University of Pennsylvania. I worked as a journalist at The Boston Globe, The Washington Post, the Associated Press, and The Philadelphia Inquirer before attending graduate school to study management. I was born in Taegu, South Korea, and grew up in Youngstown, Ohio. I live in Wellesley, Massachusetts, with my husband, Julien, a corporate strategist for Medtronic, and our two boys, Harrison and Benjamin. &nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kan, C., Lichtenstein, D., Grant, S., Janiszewski, C. (2014). &#8220;Strengthening the Influence of Advertised Reference Prices through Information Priming&#8221;, <i>Journal of Consumer Research<\/i>, <i>40<\/i> (6),  1078-1096<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Grant, S., Stutzer, M. (2013). &#8220;Misperceptions of Long-Term Investment Performance: Insights From An Experiment&#8221;, <i>Journal of Behavioral Finance and Economics<\/i>, <i>3<\/i> (1)<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Jhang, J., Grant, S., Campbell, M. (2012). &#8220;Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity&#8221;, <i>Journal of Marketing Research<\/i>, <i>49<\/i> (2),  247-259<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U54894316","lastName":"Grant","firstName":"Susan Jung","middleName":"","suffixName":"","phone":"617-353-4283","email":"sjgrant@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Grant_SusanJung_CV.pdf","website":"http:\/\/poetsandquants.com\/2015\/12\/22\/a-management-masters-with-a-difference\/","office":"617A","address":"595 Commonwealth Ave","bio":"<div><p>As a clinical associate professor of marketing at Boston University, I am involved in teaching and innovating MBA, master&rsquo;s and undergraduate curriculum. I have 20 years of experience teaching and mentoring students at all levels &ndash; undergraduate, MBA and PhD. Most recently, I have developed a new master&rsquo;s of management curriculum for STEM students at Questrom (http:\/\/poetsandquants.com\/2015\/12\/22\/a-management-masters-with-a-difference\/). The most rewarding aspect of my job is guiding students in connecting theory to practice inside the classroom and supporting them in achieving their professional aspirations outside the classroom.<\/p><p>I have won awards for my teaching, including the MBA educator of distinction award, and for my research, including a prize from the Society for Consumer Psychology for my dissertation. I have been a frequent media commentator on marketing strategy, practices and trends for NPR, Poets and Quants, The Denver Post, KGO, and Glamour. ?<\/p><p>My teaching interests, which emphasize a holistic look at business, include marketing principles, research methods, experimental design, marketing strategy, and buyer behavior. I have pioneered bringing experiential learning into the classroom in partnership with area companies by identifying consulting projects that create strategies for growth.<\/p><p>My research, which I have presented nationally and internationally, explores why and how the most impactful marketing happens between consumers&rsquo; ears. Current interests include innovation, evolutionary psychology, and financial decision-making. 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I have worked with senior executives from Bose, Quintiles, AT&amp;T, PUMA, Uber, Leo Burnett, Arnold Worldwide, Thermo Fisher and other area companies.<\/p><\/div><p>I have worked with many of these companies to develop case studies, research projects, and lectures on marketing, strategy and innovation.<\/p><p>In addition, I have worked with secondary schools to create business curriculum for their students, including Vail Mountain School (Vail, Colorado), Monarch High School (Superior, Colorado), and Western Reserve Academy (Hudson, Ohio).<\/p><p>I&nbsp;received my PhD in marketing and my MBA in marketing and finance from the Kellogg School of Management, Northwestern University. As an undergraduate, I earned a degree in English literature, with a specialization in poetry, from the University of Pennsylvania. I worked as a journalist at The Boston Globe, The Washington Post, the Associated Press, and The Philadelphia Inquirer before attending graduate school to study management. I was born in Taegu, South Korea, and grew up in Youngstown, Ohio. I live in Wellesley, Massachusetts, with my husband, Julien, a corporate strategist for Medtronic, and our two boys, Harrison and Benjamin. &nbsp;&nbsp;&nbsp;<\/p>","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/GrantSusanJung.jpg","position":["Clinical Associate Professor, Marketing"],"education":[],"publications":["Kan, C., Lichtenstein, D., Grant, S., Janiszewski, C. (2014). \"Strengthening the Influence of Advertised Reference Prices through Information Priming\", <i>Journal of Consumer Research<\/i>, <i>40<\/i> (6),  1078-1096","Grant, S., Stutzer, M. (2013). \"Misperceptions of Long-Term Investment Performance: Insights From An Experiment\", <i>Journal of Behavioral Finance and Economics<\/i>, <i>3<\/i> (1)","Jhang, J., Grant, S., Campbell, M. (2012). \"Get It? Got It. Good! 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