{"id":10113,"date":"2024-08-06T16:46:29","date_gmt":"2024-08-06T20:46:29","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/"},"modified":"2026-06-02T15:45:26","modified_gmt":"2026-06-02T19:45:26","slug":"nina-mazar","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/","title":{"rendered":"Nina Mazar"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Nina Mazar\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/MazarNina.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n          <div class=\"profile__contact-cell profile__contact-cell--phone\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Phone\n      <\/h6>\n      <p class=\"has-p-2-font-size\" itemprop=\"telephone\">\n        617-353-4600      <\/p>\n    <\/div>\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:nmazar@bu.edu\" itemprop=\"email\">\n          nmazar@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Mazar_Nina_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                    <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/scholar.google.com\/citations?hl=en&#038;user=eZXMkJcAAAAJ&#038;view_op=list_works&#038;authuser=1&#038;gmla=AJsN-F4VBM2a06uSa2sdK77xcXe_SDcRhASzYqsu2GPriNRRSeUWnbfnCtqoeZWdqsXbNXevkd93GpK-vIgL6cAX_Ald5N3UMtpBJOsQ1tfM0HtlraQ4MS0\" itemprop=\"url\">\n            Visit Website\n          <\/a>\n        <\/div>\n          <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          665        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Nina Mazar<\/h2>\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tProfessor, Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>I\u2019m a behavioral scientist dedicated to advancing the science and practice of behavior change, focusing on topics ranging from the influence of technology on human decision making and consumer behavior to ethical decision making to social impact. I am Co-PI of the Platform Governance Research LAB, generously sponsored by National Science Foundation grant SaTC #2217770.<\/p>\n<p>I am part of the Thinkers50 Radar Class of 2023, was named one of \u201cThe 40 Most Outstanding B-School Profs Under 40 In The World\u201d (Poets&amp;Quants, 2014), am a former president of the academic Society for Judgment and Decision Making, and co-founded BEworks, now part of the kyu collective. <\/p>\n<p>In a nutshell, I investigate how cues in the environment as well as interactions with technology (i.e. AI), affect how we think about products, prices, donations, work, information sharing, advice taking, and in particular, ethics, and their implications for business, policy, and societal welfare. My research topics range from irrational attractions to free products to the paradoxes of green behavior, organ and blood donations, tax compliance, debt management, health equity, countering misinformation, and adoption and consequences of AI-products. <\/p>\n<p>I was nominated for the SSHRC Aurora Prize for \u201cOutstanding New Researcher\u201d in Canada, and am the recipient of several teaching and research awards, including the William F. O\u2019Dell Award of AMA\u2019s Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and\/or practice), and, most recently, the 2022 Best Book of the Year award for my co-edited Book &#8220;Behavioral Science in the Wild (Habit Weekly) and the 2023 Financial Times Responsible Business Education Award (for my co-authored work on nudging organ donor registrations).<\/p>\n<p>I have published my research in leading academic journals like the Journal of Marketing Research, Journal of Marketing, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of my work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, Frankfurter Allgemeine Zeitung, and Harvard Business Review, and my research has been featured in various New York Times bestsellers including Drive by Daniel Pink as well as Predictably Irrational by Dan Ariely.<\/p>\n<p>Public engagements\/talks include the Canada Revenue Agency, European Commission, Department of State, World Bank, OECD, Toyota, Google Ventures, and IDEO.<\/p>\n<p>Most recently, I acted as the senior behavioral scientist of the World Bank\u2019s behavioral insights team (eMBeD) in Washington DC, which I helped initiate and I co-directed the Behavioral Economics in Action research center at Rotman (BEAR) \u2013 the first academic center in Canada dedicated to applying behavioral science to policy and organizations \u2014 as well as the Susilo Institute for Ethics in the Global Economy at Questrom. <\/p>\n<p>I have been serving as advisor on boards of various governments and organizations. Past engagements include the Privy Council Office Innovation Hub for Behavioral Economics in Canada, the Austrian Minister for Family and Youth, Irrational Labs in San Francisco, CA, and the Martin Prosperity Institute (directed by Roger Martin, named the world\u2019s #1 management thinker by Thinkers50).<\/p>\n<p>Before joining academia I worked with a spin-off of KPMG as a management consultant in Germany. Before becoming a professor, I was a post-doctoral associate and lecturer in marketing at MIT Sloan School of Management and the MIT Media Lab eRationality Group. I&#8217;m also an alumni of the German Academic Scholarship Foundation (Studienstiftung des Deutschen Volkes).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-education\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tEducation\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">PhD equivalent (Dr. rer. pol.), Johannes Gutenberg-University Mainz, 2003<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-presentations\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tSelected Research Presentations\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mehta, S. , Nichols, A. , Mazar, N. , Van Alstyne, M. Market Design Interventions for Safer Agentic AI, Society for Consumer Psychology (SCP) Annual Conference, San Diego, CA, 2026<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. Megastudy testing 20 treatments to increase support for wealth redistribution, JDM Winter Symposium, Snowbird, Utah, 2026<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. The Effects of Interpretable AI Decision Aids on Repeated Managerial Decisions-Making under Uncertainty, 2025 International meeting of the German Academic Scholarship Foundation, Boston, MA, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mehta, S. , Nichols, A. , Mazar, N. , Van Alstyne, M. Truth Warrants Increase Economic Value and Accelerate Product Sales in Digital Marketplaces, BU Platform Strategy Research Symposium, Boston University, Boston, MA, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nichols, A. , Mazar, N. , Mehta, S. , Parker, T. , Pennycook, G. , Rand, D. , Van Alstyne, M. The Truth is Warranted: The Impact of Voluntary Accountability on Misinformation, Society for Consumer Psychology (SCP) Annual Conference, San Diego, CA, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. Certifiably True: The Impact of Self-Certifications on Misinformation, Marketing Seminar Speaker Series, Temple University, Philadelphia, PA, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. Certifiably True: The Impact of Self-Certifications on Misinformation, JDM Winter Conference, Snowbird, Utah, 2025<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Swapneel, M. , Mazar, N. , Van Alstyne, M. Improving Economic Welfare in Reputation-based Marketplaces with Truth Warrants, Workshop on Information Systems and Economics (WISE), Bangkok, Thailand, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, Workshop on Information Systems and Economics (WISE), Bangkok, Thailand, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mehta, S. , Nichols, A. , Mazar, N. , Van Alstyne, M. Improving Governance of Digital Platforms with Truth Warrants, MarkTech Conference, Columbia University, NYC, NY, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mehta, S. , Nichols, A. , Mazar, N. , Van Alstyne, M. Market Design Interventions for Safer Agentic AI, 2024 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, Yale University, New Haven, CT, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, SJDM Conference, NYC, NY, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. Certifiably True: The Impact of Self-Certification on Misinformation, Seminar Speaker, Marketing Department, Cox School of Business, SMU, Dallas, TX, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. Certifiably True: The Impact of Self-Certification on Misinformation, Seminar Speaker, Faculty of Economics and Business, KU Leuven, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, Psychology of Technology Conference, Boston University, Boston, MA, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, C. , Mazar, N. , Morewedge, C. Why Context Influences Choice More than Willingness to Pay, Association for Consumer Research Conference, Paris, France, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, International Conference on Computational Social Science (IC2S2), Philadelphia, Pennsylvania, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mehta, S. , Wiedswang, S. , Yang, Z. , Mazar, N. , Van Alstyne, M. Improving the Governance of Digital Platforms with Interactive Marketplace Experiments, International Conference on Computational Social Science (IC2S2), Philadelphia, Pennsylvania, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, Platform Strategy Research Symposium, Boston University, Boston, MA, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nichols, A. , Mazar, N. Certifiably True: The Impact of Self-Certification on Misinformation, Human Dynamics group, Media Lab, MIT, Cambridge, MA, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mehta, S. , Mazar, N. Sakhi &#8211; Chatbot experiment in Bangladesh for health literacy, eMBeD, The World Bank, Washington, DC, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Robitaille, N. , House, J. , Mazar, N. Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment, BI-Org Final Conference, University of Toronto Rotman School of Management, Toronto, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Nichols, A. , Mazar, N. , Van Alstyne, M. Truth is Warranted: The Role of Self- Certification in Information Markets, Freedom of Expression Scholars Conference (FESC), Yale University, CT, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. Scaling and Translating Insights from Behavioral Science in the Wild, Decision Sciences Collaborative Forum 2024, Ohio State University, Columbus, OH, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Altintas, O. , Seidmann, A. , Gu, B. , Mazar, N. The Effects of Interpretable Artificial Intelligence on Repeated Managerial Decisions-Making under Uncertainty, Proceedings of the 57th Hawai&#8217;i International Conference on System Sciences (HICSS), Honolulu, HI, 2024<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Altintas, O. , Seidmann, A. , Gu, B. , Mazar, N. The Effect of Interpretable AI on Repetitive Managerial Decision-Making under Uncertainty, Workshop on Information Systems and Economics (WISE), Indian School of Business (ISB), Hyderabad, India, 2023<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Altintas, O. , Seidmann, A. , Gu, B. , Mazar, N. The Effects of Interpretable Artificial Intelligence on Repeated Managerial Decisions-Making under Uncertainty, MIT Media Lab, Cambridge, MA, 2023<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Lee, C., Mazar, N., Morewedge, C. (In Press). &#8220;Why Context Influences Preferences Elicited with Willingness to Pay Less Than Preferences Elicited with Choice&#8221;, <i>Management science<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mehta, S., Nichols, A., Mazar, N., Van Alstyne, M. (2025). &#8220;Market Design Interventions for Safer Agentic AI, ICIS2025-2536&#8221;, <i>ICIS 2025 Proceedings<\/i>, <i>30<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Duckworth, A., Ko, A., Milkman, K., Kay, J., Dimant, E., Gromet, D., Halpern, A., Jung, Y., Paxson, M., Zumaran, R., Berman, R., Brody, I., Camerer, C., Canning, E., Dai, H., Gallo, M., Hershfield, H., Hilchey, M., Kalil, A., Kroeper, K., Lyon, A., Manning, B., Mazar, N., Michelini, M., Mayer, S., Murphy, M., Oreopoulos, P., Parker, S., Rondina, R., Soman, D., Bulte, C. (2025). &#8220;A national megastudy shows that email nudges to elementary school teachers boost student math achievement, particularly when personalized.&#8221;, <i>Proc Natl Acad Sci U S A<\/i>, <i>122<\/i> (13),  e2418616122-<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Zickfeld, J., Scigala, K., Elbaek, C., Michael, J., Tonnesen, M., Levy, G., Ayal, S., Thielmann, I., Nockur, L., Peer, E., Capraro, V., Barkan, R., Bo, S., Bahnik, S., Nosenzo, D., Hertwig, R., Mazar, N., Weiss, A., Koessler, A., Montal-Rosenberg, R., Hafenbradl, S., Nielsen, Y., Kanngiesser, P., Schindler, S., Gerlach, P., Kobis, N., Jacquemet, N., Vranka, M., Ariely, D., Martuza, J., Feldman, Y., Bialek, M., Woike, J., Rahwan, Z., Seidl, A., Chou, E., Kajackaite, A., Schudy, S., Glogowsky, U., Czarna, A., Pfattheicher, S., Mitkidis, P. (2025). &#8220;Effectiveness of ex ante honesty oaths in reducing dishonesty depends on content&#8221;, <i>NATURE HUMAN BEHAVIOUR<\/i>, <i>9<\/i> (1)<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N., Apfelbaum, E. (2024). &#8220;From Disney Magic to Entrepreneurial Dreams: A BU Alum&#8217;s Journey.&#8221;, <i>Insights@Questrom<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">House, J., Lacetera, N., Macis, M., Mazar, N. (2024). &#8220;Nudging the Nudger: Performance Feedback and Organ Donor Registrations&#8221;, <i>Journal of Health Economics<\/i>, <i>97<\/i> (September),  102914-102914<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Peer, E., Mazar, N., Feldman, Y., Ariely, D. (2024). &#8220;Corrigendum to &#8220;How pledges reduce dishonesty: The role of involvement and identification&#8221; [Journal of Experimental Social Psychology 113(2024) 104614].&#8221;, <i>J Exp Soc Psychol<\/i>, <i>114<\/i> 104641-<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Pe&#8217;er, E., Mazar, N., Feldman, Y., Ariely, D. (2024). &#8220;How pledges reduce dishonesty: The role of involvement and identification.&#8221;, <i>Journal of Experimental Social Psychology<\/i>, <i>113<\/i> (July),  104614-104614<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Boz, H., Bahrami, M., Balcisoy, S., Bozkaya, B., Mazar, N., Nichols, A., Pentland, A. (2024). &#8220;Investigating neighborhood adaptability using\nmobility networks: a case study of the COVID-19\npandemic&#8221;, <i>Humanities &#038; Social Sciences Communications<\/i>, <i>11:397<\/i> 1-11<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N., Elbaek, C., Mitkidis, P. (2023). &#8220;Reply to Bas et al.: The difference between a genuine tendency and a context-specific response.&#8221;, <i>Proceedings of the National Academy of Sciences of USA<\/i>, <i>120<\/i> (50),  e2318010120-e2318010120<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Yang, S., Yeung, M., Barr, N., Lee, C., Malik, W., Mazar, N., Soman, D., Thomson, D. (2023). &#8220;The elements of context&#8221;, <i>Behavioural Economics in Action at Rotman (BEAR) Report series<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N., Elbaek, C., Mitkidis, P. (2023). &#8220;Experiment aversion does not appear to generalize&#8221;, <i>Proceedings of the National Academy of Sciences of USA<\/i>, <i>120<\/i> (16)<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Madan, S., Johar, G., Berger, J., Chandon, P., Chandy, R., Hamilton, R., John, L., Labroo, A., Liu, P., Lynch, J., Mazar, N., Mead, N., Mittal, V., Moorman, C., Norton, M., Roberts, J., Soman, D., Viswanathan, M., White, K. (2023). &#8220;Reaching for rigor and relevance: better marketing research for a better world&#8221;, <i>MARKETING LETTERS<\/i>, <i>34<\/i> (1),  1-12<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hertwig, R., Mazar, N. (2022). &#8220;Toward a taxonomy and review of honesty interventions&#8221;, <i>CURRENT OPINION IN PSYCHOLOGY<\/i>, <i>47<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. (2022). &#8220;Offering facts can improve COVID vaccine uptake&#8221;, <i>NATURE<\/i>, <i>606<\/i> (7914),  471-472<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Soman, D., Mazar, N. (2022). &#8220;Six Prescriptions for Applied Behavioral Science as It Comes of Age&#8221;, <i>Behavioral Scientist<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N., Soman, D. (2022). &#8220;Behavioral Science in the Wild&#8221;, <i>University of Toronto Press<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Milkman, K., Gandhi, L., Patel, M., Graci, H., Gromet, D., Ho, H., Kay, J., Lee, T., Rothschild, J., Bogard, J., Brody, I., Chabris, C., Chang, E., Chapman, G., Dannals, J., Goldstein, N., Goren, A., Hershfield, H., Hirsch, A., Hmurovic, J., Horn, S., Karlan, D., Kristal, A., Lamberton, C., Meyer, M., Oakes, A., Schweitzer, M., Shermohammed, M., Talloen, J., Warren, C., Whillans, A., Yadav, K., Zlatev, J., Berman, R., Evans, C., Ladhania, R., Ludwig, J., Mazar, N., Mullainathan, S., Snider, C., Spiess, J., Tsukayama, E., Ungar, L., van den Bulte, C., Volpp, K., Duckworth, A. (2022). &#8220;A 680,000-person megastudy of nudges to encourage vaccination in pharmacies&#8221;, <i>PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA<\/i>, <i>119<\/i> (6)<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Robitaille, N., House, J., Mazar, N. (2021). &#8220;Effectiveness of Planning Prompts on Organizations&#8217; Likelihood to File Their Overdue Taxes: A Multi-Wave Field Experiment&#8221;, <i>MANAGEMENT SCIENCE<\/i>, <i>67<\/i> (7),  4327-4340<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N., Robitaille, N., House, J. (2021). &#8220;Are Repeat Nudges Effective? For Tardy Tax Filers, It Seems So&#8221;, <i>Behavioral Scientist<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Robitaille, N., Mazar, N., Tsai, C., Haviv, A., Hardy, E. (2021). &#8220;Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment&#8221;, <i>JOURNAL OF MARKETING<\/i>, <i>85<\/i> (3),  168-183<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Gauri, V., Jamison, J., Mazar, N., Ozier, O. (2021). &#8220;Motivating bureaucrats through social recognition: External validity?A tale of two states*&#8221;, <i>ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES<\/i>, <i>163<\/i> 117-131<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N., Robitaille, N., House, J. (2021). &#8220;Do Behavioral Nudges Work on Organizations?&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Mazar, N. (2021). &#8220;How Diversity and Inclusion Initiatives can Benefit from Behavioral Science&#8221;, <i>BEworks Choice Architecture Report 2021<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bryan, C., Mazar, N., Jamison, J., Braithwaite, J., Dechausay, N., Fishbane, A., Fox, E., Gauri, V., Glennerster, R., Haushofer, J., Karlan, D., Vakis, R. (2017). &#8220;Overcoming Behavioral Obstacles to Escaping Poverty&#8221;, <i>Behavioral Science &amp; Policy<\/i>, <i>3<\/i> (1),  81-91<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Castelo, N., Hardy, E., House, J., Mazar, N., Tsai, C., Zhao, M. (2015). &#8220;Moving citizens online: Using salience &amp; message framing to motivate behavior change&#8221;, <i>Behavioral Science &amp; Policy<\/i>, <i>1<\/i> (2),  57-68<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U40495053","lastName":"Mazar","firstName":"Nina","middleName":"","suffixName":"","phone":"617-353-4600","email":"nmazar@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Mazar_Nina_CV.pdf","website":"https:\/\/scholar.google.com\/citations?hl=en&user=eZXMkJcAAAAJ&view_op=list_works&authuser=1&gmla=AJsN-F4VBM2a06uSa2sdK77xcXe_SDcRhASzYqsu2GPriNRRSeUWnbfnCtqoeZWdqsXbNXevkd93GpK-vIgL6cAX_Ald5N3UMtpBJOsQ1tfM0HtlraQ4MS0","office":"665","address":"595 Commonwealth Ave","bio":"I\u2019m a behavioral scientist dedicated to advancing the science and practice of behavior change, focusing on topics ranging from the influence of technology on human decision making and consumer behavior to ethical decision making to social impact. I am Co-PI of the Platform Governance Research LAB, generously sponsored by National Science Foundation grant SaTC #2217770.\n\nI am part of the Thinkers50 Radar Class of 2023, was named one of \u201cThe 40 Most Outstanding B-School Profs Under 40 In The World\u201d (Poets&Quants, 2014), am a former president of the academic Society for Judgment and Decision Making, and co-founded BEworks, now part of the kyu collective. \n\nIn a nutshell, I investigate how cues in the environment as well as interactions with technology (i.e. AI), affect how we think about products, prices, donations, work, information sharing, advice taking, and in particular, ethics, and their implications for business, policy, and societal welfare. My research topics range from irrational attractions to free products to the paradoxes of green behavior, organ and blood donations, tax compliance, debt management, health equity, countering misinformation, and adoption and consequences of AI-products. \n\nI was nominated for the SSHRC Aurora Prize for \u201cOutstanding New Researcher\u201d in Canada, and am the recipient of several teaching and research awards, including the William F. O\u2019Dell Award of AMA\u2019s Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and\/or practice), and, most recently, the 2022 Best Book of the Year award for my co-edited Book \"Behavioral Science in the Wild (Habit Weekly) and the 2023 Financial Times Responsible Business Education Award (for my co-authored work on nudging organ donor registrations).\n\nI have published my research in leading academic journals like the Journal of Marketing Research, Journal of Marketing, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of my work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, Frankfurter Allgemeine Zeitung, and Harvard Business Review, and my research has been featured in various New York Times bestsellers including Drive by Daniel Pink as well as Predictably Irrational by Dan Ariely.\n\nPublic engagements\/talks include the Canada Revenue Agency, European Commission, Department of State, World Bank, OECD, Toyota, Google Ventures, and IDEO.\n\nMost recently, I acted as the senior behavioral scientist of the World Bank\u2019s behavioral insights team (eMBeD) in Washington DC, which I helped initiate and I co-directed the Behavioral Economics in Action research center at Rotman (BEAR) \u2013 the first academic center in Canada dedicated to applying behavioral science to policy and organizations \u2014 as well as the Susilo Institute for Ethics in the Global Economy at Questrom. \n\nI have been serving as advisor on boards of various governments and organizations. Past engagements include the Privy Council Office Innovation Hub for Behavioral Economics in Canada, the Austrian Minister for Family and Youth, Irrational Labs in San Francisco, CA, and the Martin Prosperity Institute (directed by Roger Martin, named the world\u2019s #1 management thinker by Thinkers50).\n\nBefore joining academia I worked with a spin-off of KPMG as a management consultant in Germany. Before becoming a professor, I was a post-doctoral associate and lecturer in marketing at MIT Sloan School of Management and the MIT Media Lab eRationality Group. I'm also an alumni of the German Academic Scholarship Foundation (Studienstiftung des Deutschen Volkes).","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/MazarNina.jpg","position":["Professor, Marketing"],"education":["PhD equivalent (Dr. rer. pol.), Johannes Gutenberg-University Mainz, 2003"],"publications":["Lee, C., Mazar, N., Morewedge, C. (In Press). \"Why Context Influences Preferences Elicited with Willingness to Pay Less Than Preferences Elicited with Choice\", <i>Management science<\/i>","Mehta, S., Nichols, A., Mazar, N., Van Alstyne, M. (2025). \"Market Design Interventions for Safer Agentic AI, ICIS2025-2536\", <i>ICIS 2025 Proceedings<\/i>, <i>30<\/i>","Duckworth, A., Ko, A., Milkman, K., Kay, J., Dimant, E., Gromet, D., Halpern, A., Jung, Y., Paxson, M., Zumaran, R., Berman, R., Brody, I., Camerer, C., Canning, E., Dai, H., Gallo, M., Hershfield, H., Hilchey, M., Kalil, A., Kroeper, K., Lyon, A., Manning, B., Mazar, N., Michelini, M., Mayer, S., Murphy, M., Oreopoulos, P., Parker, S., Rondina, R., Soman, D., Bulte, C. (2025). \"A national megastudy shows that email nudges to elementary school teachers boost student math achievement, particularly when personalized.\", <i>Proc Natl Acad Sci U S A<\/i>, <i>122<\/i> (13),  e2418616122-","Zickfeld, J., Scigala, K., Elbaek, C., Michael, J., Tonnesen, M., Levy, G., Ayal, S., Thielmann, I., Nockur, L., Peer, E., Capraro, V., Barkan, R., Bo, S., Bahnik, S., Nosenzo, D., Hertwig, R., Mazar, N., Weiss, A., Koessler, A., Montal-Rosenberg, R., Hafenbradl, S., Nielsen, Y., Kanngiesser, P., Schindler, S., Gerlach, P., Kobis, N., Jacquemet, N., Vranka, M., Ariely, D., Martuza, J., Feldman, Y., Bialek, M., Woike, J., Rahwan, Z., Seidl, A., Chou, E., Kajackaite, A., Schudy, S., Glogowsky, U., Czarna, A., Pfattheicher, S., Mitkidis, P. (2025). \"Effectiveness of ex ante honesty oaths in reducing dishonesty depends on content\", <i>NATURE HUMAN BEHAVIOUR<\/i>, <i>9<\/i> (1)","Mazar, N., Apfelbaum, E. (2024). \"From Disney Magic to Entrepreneurial Dreams: A BU Alum's Journey.\", <i>Insights@Questrom<\/i>","House, J., Lacetera, N., Macis, M., Mazar, N. (2024). \"Nudging the Nudger: Performance Feedback and Organ Donor Registrations\", <i>Journal of Health Economics<\/i>, <i>97<\/i> (September),  102914-102914","Peer, E., Mazar, N., Feldman, Y., Ariely, D. (2024). \"Corrigendum to \"How pledges reduce dishonesty: The role of involvement and identification\" [Journal of Experimental Social Psychology 113(2024) 104614].\", <i>J Exp Soc Psychol<\/i>, <i>114<\/i> 104641-","Pe'er, E., Mazar, N., Feldman, Y., Ariely, D. (2024). \"How pledges reduce dishonesty: The role of involvement and identification.\", <i>Journal of Experimental Social Psychology<\/i>, <i>113<\/i> (July),  104614-104614","Boz, H., Bahrami, M., Balcisoy, S., Bozkaya, B., Mazar, N., Nichols, A., Pentland, A. (2024). \"Investigating neighborhood adaptability using\nmobility networks: a case study of the COVID-19\npandemic\", <i>Humanities & Social Sciences Communications<\/i>, <i>11:397<\/i> 1-11","Mazar, N., Elbaek, C., Mitkidis, P. (2023). \"Reply to Bas et al.: The difference between a genuine tendency and a context-specific response.\", <i>Proceedings of the National Academy of Sciences of USA<\/i>, <i>120<\/i> (50),  e2318010120-e2318010120","Yang, S., Yeung, M., Barr, N., Lee, C., Malik, W., Mazar, N., Soman, D., Thomson, D. (2023). \"The elements of context\", <i>Behavioural Economics in Action at Rotman (BEAR) Report series<\/i>","Mazar, N., Elbaek, C., Mitkidis, P. (2023). \"Experiment aversion does not appear to generalize\", <i>Proceedings of the National Academy of Sciences of USA<\/i>, <i>120<\/i> (16)","Madan, S., Johar, G., Berger, J., Chandon, P., Chandy, R., Hamilton, R., John, L., Labroo, A., Liu, P., Lynch, J., Mazar, N., Mead, N., Mittal, V., Moorman, C., Norton, M., Roberts, J., Soman, D., Viswanathan, M., White, K. (2023). \"Reaching for rigor and relevance: better marketing research for a better world\", <i>MARKETING LETTERS<\/i>, <i>34<\/i> (1),  1-12","Hertwig, R., Mazar, N. (2022). \"Toward a taxonomy and review of honesty interventions\", <i>CURRENT OPINION IN PSYCHOLOGY<\/i>, <i>47<\/i>","Mazar, N. (2022). \"Offering facts can improve COVID vaccine uptake\", <i>NATURE<\/i>, <i>606<\/i> (7914),  471-472","Soman, D., Mazar, N. (2022). \"Six Prescriptions for Applied Behavioral Science as It Comes of Age\", <i>Behavioral Scientist<\/i>","Mazar, N., Soman, D. (2022). \"Behavioral Science in the Wild\", <i>University of Toronto Press<\/i>","Milkman, K., Gandhi, L., Patel, M., Graci, H., Gromet, D., Ho, H., Kay, J., Lee, T., Rothschild, J., Bogard, J., Brody, I., Chabris, C., Chang, E., Chapman, G., Dannals, J., Goldstein, N., Goren, A., Hershfield, H., Hirsch, A., Hmurovic, J., Horn, S., Karlan, D., Kristal, A., Lamberton, C., Meyer, M., Oakes, A., Schweitzer, M., Shermohammed, M., Talloen, J., Warren, C., Whillans, A., Yadav, K., Zlatev, J., Berman, R., Evans, C., Ladhania, R., Ludwig, J., Mazar, N., Mullainathan, S., Snider, C., Spiess, J., Tsukayama, E., Ungar, L., van den Bulte, C., Volpp, K., Duckworth, A. (2022). \"A 680,000-person megastudy of nudges to encourage vaccination in pharmacies\", <i>PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA<\/i>, <i>119<\/i> (6)","Robitaille, N., House, J., Mazar, N. (2021). \"Effectiveness of Planning Prompts on Organizations' Likelihood to File Their Overdue Taxes: A Multi-Wave Field Experiment\", <i>MANAGEMENT SCIENCE<\/i>, <i>67<\/i> (7),  4327-4340","Mazar, N., Robitaille, N., House, J. (2021). \"Are Repeat Nudges Effective? For Tardy Tax Filers, It Seems So\", <i>Behavioral Scientist<\/i>","Robitaille, N., Mazar, N., Tsai, C., Haviv, A., Hardy, E. (2021). \"Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment\", <i>JOURNAL OF MARKETING<\/i>, <i>85<\/i> (3),  168-183","Gauri, V., Jamison, J., Mazar, N., Ozier, O. (2021). \"Motivating bureaucrats through social recognition: External validity?A tale of two states*\", <i>ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES<\/i>, <i>163<\/i> 117-131","Mazar, N., Robitaille, N., House, J. (2021). \"Do Behavioral Nudges Work on Organizations?\", <i>Harvard Business Review<\/i>","Mazar, N. (2021). \"How Diversity and Inclusion Initiatives can Benefit from Behavioral Science\", <i>BEworks Choice Architecture Report 2021<\/i>","Bryan, C., Mazar, N., Jamison, J., Braithwaite, J., Dechausay, N., Fishbane, A., Fox, E., Gauri, V., Glennerster, R., Haushofer, J., Karlan, D., Vakis, R. (2017). \"Overcoming Behavioral Obstacles to Escaping Poverty\", <i>Behavioral Science &amp; Policy<\/i>, <i>3<\/i> (1),  81-91","Castelo, N., Hardy, E., House, J., Mazar, N., Tsai, C., Zhao, M. (2015). \"Moving citizens online: Using salience &amp; message framing to motivate behavior change\", <i>Behavioral Science &amp; Policy<\/i>, <i>1<\/i> (2),  57-68"],"presentations":["Mehta, S. , Nichols, A. , Mazar, N. , Van Alstyne, M. Market Design Interventions for Safer Agentic AI, Society for Consumer Psychology (SCP) Annual Conference, San Diego, CA, 2026","Mazar, N. Megastudy testing 20 treatments to increase support for wealth redistribution, JDM Winter Symposium, Snowbird, Utah, 2026","Mazar, N. The Effects of Interpretable AI Decision Aids on Repeated Managerial Decisions-Making under Uncertainty, 2025 International meeting of the German Academic Scholarship Foundation, Boston, MA, 2025","Mehta, S. , Nichols, A. , Mazar, N. , Van Alstyne, M. Truth Warrants Increase Economic Value and Accelerate Product Sales in Digital Marketplaces, BU Platform Strategy Research Symposium, Boston University, Boston, MA, 2025","Nichols, A. , Mazar, N. , Mehta, S. , Parker, T. , Pennycook, G. , Rand, D. , Van Alstyne, M. The Truth is Warranted: The Impact of Voluntary Accountability on Misinformation, Society for Consumer Psychology (SCP) Annual Conference, San Diego, CA, 2025","Mazar, N. Certifiably True: The Impact of Self-Certifications on Misinformation, Marketing Seminar Speaker Series, Temple University, Philadelphia, PA, 2025","Mazar, N. Certifiably True: The Impact of Self-Certifications on Misinformation, JDM Winter Conference, Snowbird, Utah, 2025","Swapneel, M. , Mazar, N. , Van Alstyne, M. Improving Economic Welfare in Reputation-based Marketplaces with Truth Warrants, Workshop on Information Systems and Economics (WISE), Bangkok, Thailand, 2024","Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, Workshop on Information Systems and Economics (WISE), Bangkok, Thailand, 2024","Mehta, S. , Nichols, A. , Mazar, N. , Van Alstyne, M. Improving Governance of Digital Platforms with Truth Warrants, MarkTech Conference, Columbia University, NYC, NY, 2024","Mehta, S. , Nichols, A. , Mazar, N. , Van Alstyne, M. Market Design Interventions for Safer Agentic AI, 2024 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, Yale University, New Haven, CT, 2024","Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, SJDM Conference, NYC, NY, 2024","Mazar, N. Certifiably True: The Impact of Self-Certification on Misinformation, Seminar Speaker, Marketing Department, Cox School of Business, SMU, Dallas, TX, 2024","Mazar, N. Certifiably True: The Impact of Self-Certification on Misinformation, Seminar Speaker, Faculty of Economics and Business, KU Leuven, 2024","Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, Psychology of Technology Conference, Boston University, Boston, MA, 2024","Lee, C. , Mazar, N. , Morewedge, C. Why Context Influences Choice More than Willingness to Pay, Association for Consumer Research Conference, Paris, France, 2024","Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, International Conference on Computational Social Science (IC2S2), Philadelphia, Pennsylvania, 2024","Mehta, S. , Wiedswang, S. , Yang, Z. , Mazar, N. , Van Alstyne, M. Improving the Governance of Digital Platforms with Interactive Marketplace Experiments, International Conference on Computational Social Science (IC2S2), Philadelphia, Pennsylvania, 2024","Nichols, A. , Parker, T. , Pennycook, G. , Rand, D. , Mazar, N. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, Platform Strategy Research Symposium, Boston University, Boston, MA, 2024","Nichols, A. , Mazar, N. Certifiably True: The Impact of Self-Certification on Misinformation, Human Dynamics group, Media Lab, MIT, Cambridge, MA, 2024","Mehta, S. , Mazar, N. Sakhi - Chatbot experiment in Bangladesh for health literacy, eMBeD, The World Bank, Washington, DC, 2024","Robitaille, N. , House, J. , Mazar, N. Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment, BI-Org Final Conference, University of Toronto Rotman School of Management, Toronto, 2024","Nichols, A. , Mazar, N. , Van Alstyne, M. Truth is Warranted: The Role of Self- Certification in Information Markets, Freedom of Expression Scholars Conference (FESC), Yale University, CT, 2024","Mazar, N. Scaling and Translating Insights from Behavioral Science in the Wild, Decision Sciences Collaborative Forum 2024, Ohio State University, Columbus, OH, 2024","Altintas, O. , Seidmann, A. , Gu, B. , Mazar, N. The Effects of Interpretable Artificial Intelligence on Repeated Managerial Decisions-Making under Uncertainty, Proceedings of the 57th Hawai'i International Conference on System Sciences (HICSS), Honolulu, HI, 2024","Altintas, O. , Seidmann, A. , Gu, B. , Mazar, N. The Effect of Interpretable AI on Repetitive Managerial Decision-Making under Uncertainty, Workshop on Information Systems and Economics (WISE), Indian School of Business (ISB), Hyderabad, India, 2023","Altintas, O. , Seidmann, A. , Gu, B. , Mazar, N. The Effects of Interpretable Artificial Intelligence on Repeated Managerial Decisions-Making under Uncertainty, MIT Media Lab, Cambridge, MA, 2023"],"awards_honors":["2026, Slatkin Family Research Fund Award, BU Questrom","2024, AMA-EBSCO-RRBM Award for Responsible Research in Marketing, American Marketing Association","2023, BeSci Book Award 2022\/23 for \"Behavioral Science in the Wild\", The Global Association of Applied Behavioural Scientists","2023, Responsible Business Education Award, Financial Times","2023, Thinkers50 Radar Class of 2023, ","2023, SSRN Top 10% of Authors by all-time downloads, ","2022, Notable Book of 2022, Behavioral Scientist","2022, Best Book of the Year, Habit Weekly","2022, Finalist for H. Paul Root Award with co-authored paper: \u201cIncreasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment,\u201d Journal of Marketing, ","2022, SSRN Top 10% of Authors by all-time downloads, ","2021, McCombe Research Award, Boston University","2021, SSRN Top 10% of Authors by all-time downloads, ","2020, Research mentioned in Journal of Marketing lead article as example for \"boundary breaking, marketing-relevant consumer research\", ","2020, Journal of Consumer Psychology (JCP), 10% Most Downloaded Papers published in 2018-2019, ","2020, SSRN Top 10% of Authors by all-time downloads, "]},"ambassador-type":[],"career-interest":[],"citizenship":[],"club-organization":[],"current-country":[],"current-industry":[],"region":[],"state":[],"undergraduate-major":[],"profile_types":[16],"faculty-departments":[1173],"staff-departments":[],"phd-student-departments":[],"programs":[],"directory-types":[35],"class_list":["post-10113","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nina Mazar - Boston University Questrom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nina Mazar - Boston University Questrom\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/\" \/>\n<meta property=\"og:site_name\" content=\"Boston University Questrom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T19:45:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/\",\"url\":\"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/\",\"name\":\"Nina Mazar - Boston University Questrom\",\"isPartOf\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/#website\"},\"datePublished\":\"2024-08-06T20:46:29+00:00\",\"dateModified\":\"2026-06-02T19:45:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bu.edu\/questrom\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nina Mazar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/#website\",\"url\":\"https:\/\/www.bu.edu\/questrom\/\",\"name\":\"Boston University Questrom\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bu.edu\/questrom\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nina Mazar - Boston University Questrom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/","og_locale":"en_US","og_type":"article","og_title":"Nina Mazar - Boston University Questrom","og_url":"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/","og_site_name":"Boston University Questrom","article_modified_time":"2026-06-02T19:45:26+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/","url":"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/","name":"Nina Mazar - Boston University Questrom","isPartOf":{"@id":"https:\/\/www.bu.edu\/questrom\/#website"},"datePublished":"2024-08-06T20:46:29+00:00","dateModified":"2026-06-02T19:45:26+00:00","breadcrumb":{"@id":"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bu.edu\/questrom\/"},{"@type":"ListItem","position":2,"name":"Nina Mazar"}]},{"@type":"WebSite","@id":"https:\/\/www.bu.edu\/questrom\/#website","url":"https:\/\/www.bu.edu\/questrom\/","name":"Boston University Questrom","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bu.edu\/questrom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profiles\/10113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profiles"}],"about":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/types\/profiles"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/media?parent=10113"}],"wp:term":[{"taxonomy":"ambassador-type","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/ambassador-type?post=10113"},{"taxonomy":"career-interest","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/career-interest?post=10113"},{"taxonomy":"citizenship","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/citizenship?post=10113"},{"taxonomy":"club-organization","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/club-organization?post=10113"},{"taxonomy":"current-country","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/current-country?post=10113"},{"taxonomy":"current-industry","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/current-industry?post=10113"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/region?post=10113"},{"taxonomy":"state","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/state?post=10113"},{"taxonomy":"undergraduate-major","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/undergraduate-major?post=10113"},{"taxonomy":"profile_types","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/profile_types?post=10113"},{"taxonomy":"faculty-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/faculty-departments?post=10113"},{"taxonomy":"staff-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/staff-departments?post=10113"},{"taxonomy":"phd-student-departments","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/phd-student-departments?post=10113"},{"taxonomy":"programs","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/programs?post=10113"},{"taxonomy":"directory-types","embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/directory-types?post=10113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}