{"id":10061,"date":"2024-08-06T16:44:27","date_gmt":"2024-08-06T20:44:27","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/andrei-hagiu\/"},"modified":"2026-04-26T15:19:13","modified_gmt":"2026-04-26T19:19:13","slug":"andrei-hagiu","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/andrei-hagiu\/","title":{"rendered":"Andrei Hagiu"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Andrei Hagiu\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/HagiuAndrei.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n          <div class=\"profile__contact-cell profile__contact-cell--phone\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Phone\n      <\/h6>\n      <p class=\"has-p-2-font-size\" itemprop=\"telephone\">\n        617-353-2655      <\/p>\n    <\/div>\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:ahagiu@bu.edu\" itemprop=\"email\">\n          ahagiu@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/IS_Hagiu_Andrei_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          631A        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Andrei Hagiu<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tDean\u2019s Research Scholar\t\t<\/p>\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tProfessor, Information Systems\t\t<\/p>\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tDirector, Digital Business Institute\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Andrei is a leading expert on platform strategy and business models. Prior to Questrom, he has taught platform strategy courses at Harvard Business School and the MIT Sloan School of Management. He uses the insights drawn from his research to advise and angel invest in start-ups building platform businesses, as well as to consult for large companies seeking to turn their products into platforms (e.g. ADP, Equifax, Intuit).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2025). &#8220;Artificial intelligence and competition policy&#8221;, <i>International Journal of Industrial Organization<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2025). &#8220;Could the GPT Store Turn ChatGPT into a Platform Powerhouse?&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2024). &#8220;Optimal discoverability on platforms&#8221;, <i>Management Science<\/i>, <i>70<\/i> (11),  7770-7790<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2024). &#8220;Will That Marketplace Succeed?&#8221;, <i>Harvard Business Review<\/i>, <i>102<\/i> (4),  94-103<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2024). &#8220;Marketplace leakage&#8221;, <i>Management Science<\/i>, <i>70<\/i> (3),  1529-1553<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Farronato, C., Fradkin, A., Lomax, D. (2024). &#8220;Understanding the Tradeoffs of the Amazon Antitrust Case&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Cook, S., Hagiu, A., Wright, J. (2024). &#8220;Turn Generative AI from an Existential Threat into a Competitive Advantage&#8221;, <i>Harvard Business Review<\/i>, <i>102<\/i> (1),  118-125<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2023). &#8220;Data-enabled learning, network effects and\ncompetitive advantage&#8221;, <i>RAND Journal of Economics<\/i>, <i>54<\/i> (4),  638-667<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2023). &#8220;To Get Better Customer Data, Build Feedback Loops into Your Products&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Dellarocas, C. (2022). &#8220;How Higher Ed Can Contend with Learning Platforms&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Teh, T., Wright, J. (2022). &#8220;Should platforms be allowed to sell on their own marketplaces?&#8221;, <i>RAND Journal of Economics<\/i>, <i>53<\/i> (2),  297-327<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2021). &#8220;Don&#8217;t Let Platforms Commoditize Your Business&#8221;, <i>Harvard Business Review<\/i>, <i>99<\/i> (3),  108-114<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Jullien, B., Wright, J. (2020). &#8220;Creating Platforms by Hosting Rivals&#8221;, <i>Management Science<\/i>, <i>66<\/i> (7),  3234-3248<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2020). &#8220;Platforms and the exploration of new products&#8221;, <i>Management Science<\/i>, <i>66<\/i> (4),  1509-1782<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2020). &#8220;When Data Creates Competitive Advantage&#8221;, <i>Harvard Business Review<\/i>, <i>98<\/i> (1),  94-101<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2019). &#8220;The Optimality of Ad Valorem Contracts&#8221;, <i>Management Science<\/i>, <i>65<\/i> (11),  4951-5448<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2019). &#8220;What California\u2019s New Gig Work Law Gets Wrong About Gig Work?&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J., Breinlinger, J. (2019). &#8220;The Problems with 5-Star Rating Systems, and How to Fix Them&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2019). &#8220;Controlling vs. Enabling&#8221;, <i>Management Science<\/i>, <i>65<\/i> (2),  459-954<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2019). &#8220;The status of workers and platforms in the sharing economy&#8221;, <i>Journal of Economics &#038; Management Strategy<\/i>, <i>28<\/i> (1),  97-108<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A. (2018). &#8220;The Best Way for Netflix to Keep Growing&#8221;, <i>Harvard Business Review<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Altman, E. (2017). &#8220;Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value&#8221;, <i>Harvard Business Review<\/i>, <i>95<\/i> (4),  94-100<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Rothman, S. (2016). &#8220;Network Effects Aren&#8217;t Enough&#8221;, <i>Harvard Business Review<\/i>, <i>94<\/i> (4),  64-71<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2015). &#8220;Multi-sided platforms&#8221;, <i>International Journal of Industrial Organization<\/i>, <i>43<\/i> 162-174<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2015). &#8220;Marketplace or Reseller?&#8221;, <i>Management Science<\/i>, <i>61<\/i> (1),  184-203<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Halaburda, H. (2014). &#8220;Information and two-sided platform profits&#8221;, <i>International Journal of Industrial Organization<\/i>, <i>34<\/i> 25-35<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Jullien, B. (2014). &#8220;Search diversion and platform competition&#8221;, <i>International Journal of Industrial Organization<\/i>, <i>33<\/i> 48-60<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A. (2014). &#8220;Strategic Decisions for Multisided Platforms&#8221;, <i>MIT SLOAN MANAGEMENT REVIEW<\/i>, <i>55<\/i> (2),  71-80<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Spulber, D. (2013). &#8220;First-Party Content and Coordination in Two-Sided Markets&#8221;, <i>Management Science<\/i>, <i>59<\/i> (4),  933-949<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Wright, J. (2013). &#8220;Do You Really Want to Be an eBay?&#8221;, <i>Harvard Business Review<\/i>, <i>91<\/i> (3),  102-108<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Yoffie, D. (2013). &#8220;The New Patent Intermediaries: Platforms, Defensive Aggregators, and Super-Aggregators&#8221;, <i>Journal of Economic Perspectives<\/i>, <i>27<\/i> (1),  45-66<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Lee, R. (2011). &#8220;Exclusivity and Control&#8221;, <i>Journal of Economics &amp; Management Strategy<\/i>, <i>20<\/i> (3),  679-708<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Jullien, B. (2011). &#8220;Why do intermediaries divert search?&#8221;, <i>The RAND Journal of Economics<\/i>, <i>42<\/i> (2),  337-362<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A. (2009). &#8220;<scp>Two-Sided Platforms: Product Variety and Pricing Structures<\/scp>&#8220;, <i>Journal of Economics &amp; Management Strategy<\/i>, <i>18<\/i> (4),  1011-1043<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Yoffie, D. (2009). &#8220;What&#8217;s Your Google Strategy?&#8221;, <i>Harvard Business Review<\/i>, <i>87<\/i> (4),  74-81<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A. (2007). &#8220;Merchant or Two-Sided Platform?&#8221;, <i>Review of Network Economics<\/i>, <i>6<\/i> (2)<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Eisenmann, T. (2007). &#8220;A staged solution to the catch-22&#8221;, <i>HARVARD BUSINESS REVIEW<\/i>, <i>85<\/i> (11),  25-+<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A. (2006). &#8220;Pricing and commitment by two-sided platforms&#8221;, <i>The RAND Journal of Economics<\/i>, <i>37<\/i> (3),  720-737<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hagiu, A., Evans, D., Schmalensee, R. (2006). &#8220;Invisible Engines: How Software Platforms Drive Innovation and Transform Industries&#8221;, <i>MIT Press<\/i><\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U29890930","lastName":"Hagiu","firstName":"Andrei","middleName":"","suffixName":"","phone":"617-353-2655","email":"ahagiu@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/IS_Hagiu_Andrei_CV.pdf","website":"","office":"631A","address":"595 Commonwealth Ave","bio":"<p>Andrei is a leading expert on platform strategy and business models. Prior to Questrom, he has taught platform strategy courses at Harvard Business School and the MIT Sloan School of Management. He uses the insights drawn from his research to advise and angel invest in start-ups building platform businesses, as well as to consult for large companies seeking to turn their products into platforms (e.g. ADP, Equifax, Intuit).<\/p>","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/HagiuAndrei.jpg","position":["Dean\u2019s Research Scholar","Professor, Information Systems","Director, Digital Business Institute"],"education":[],"publications":["Hagiu, A., Wright, J. (2025). \"Artificial intelligence and competition policy\", <i>International Journal of Industrial Organization<\/i>","Hagiu, A., Wright, J. (2025). \"Could the GPT Store Turn ChatGPT into a Platform Powerhouse?\", <i>Harvard Business Review<\/i>","Hagiu, A., Wright, J. (2024). \"Optimal discoverability on platforms\", <i>Management Science<\/i>, <i>70<\/i> (11),  7770-7790","Hagiu, A., Wright, J. (2024). \"Will That Marketplace Succeed?\", <i>Harvard Business Review<\/i>, <i>102<\/i> (4),  94-103","Hagiu, A., Wright, J. (2024). \"Marketplace leakage\", <i>Management Science<\/i>, <i>70<\/i> (3),  1529-1553","Hagiu, A., Farronato, C., Fradkin, A., Lomax, D. (2024). \"Understanding the Tradeoffs of the Amazon Antitrust Case\", <i>Harvard Business Review<\/i>","Cook, S., Hagiu, A., Wright, J. (2024). \"Turn Generative AI from an Existential Threat into a Competitive Advantage\", <i>Harvard Business Review<\/i>, <i>102<\/i> (1),  118-125","Hagiu, A., Wright, J. (2023). \"Data-enabled learning, network effects and\ncompetitive advantage\", <i>RAND Journal of Economics<\/i>, <i>54<\/i> (4),  638-667","Hagiu, A., Wright, J. (2023). \"To Get Better Customer Data, Build Feedback Loops into Your Products\", <i>Harvard Business Review<\/i>","Hagiu, A., Dellarocas, C. (2022). \"How Higher Ed Can Contend with Learning Platforms\", <i>Harvard Business Review<\/i>","Hagiu, A., Teh, T., Wright, J. (2022). \"Should platforms be allowed to sell on their own marketplaces?\", <i>RAND Journal of Economics<\/i>, <i>53<\/i> (2),  297-327","Hagiu, A., Wright, J. (2021). \"Don't Let Platforms Commoditize Your Business\", <i>Harvard Business Review<\/i>, <i>99<\/i> (3),  108-114","Hagiu, A., Jullien, B., Wright, J. (2020). \"Creating Platforms by Hosting Rivals\", <i>Management Science<\/i>, <i>66<\/i> (7),  3234-3248","Hagiu, A., Wright, J. (2020). \"Platforms and the exploration of new products\", <i>Management Science<\/i>, <i>66<\/i> (4),  1509-1782","Hagiu, A., Wright, J. (2020). \"When Data Creates Competitive Advantage\", <i>Harvard Business Review<\/i>, <i>98<\/i> (1),  94-101","Hagiu, A., Wright, J. (2019). \"The Optimality of Ad Valorem Contracts\", <i>Management Science<\/i>, <i>65<\/i> (11),  4951-5448","Hagiu, A., Wright, J. (2019). \"What California\u2019s New Gig Work Law Gets Wrong About Gig Work?\", <i>Harvard Business Review<\/i>","Hagiu, A., Wright, J., Breinlinger, J. (2019). \"The Problems with 5-Star Rating Systems, and How to Fix Them\", <i>Harvard Business Review<\/i>","Hagiu, A., Wright, J. (2019). \"Controlling vs. Enabling\", <i>Management Science<\/i>, <i>65<\/i> (2),  459-954","Hagiu, A., Wright, J. (2019). \"The status of workers and platforms in the sharing economy\", <i>Journal of Economics & Management Strategy<\/i>, <i>28<\/i> (1),  97-108","Hagiu, A. (2018). \"The Best Way for Netflix to Keep Growing\", <i>Harvard Business Review<\/i>","Hagiu, A., Altman, E. (2017). \"Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value\", <i>Harvard Business Review<\/i>, <i>95<\/i> (4),  94-100","Hagiu, A., Rothman, S. (2016). \"Network Effects Aren't Enough\", <i>Harvard Business Review<\/i>, <i>94<\/i> (4),  64-71","Hagiu, A., Wright, J. (2015). \"Multi-sided platforms\", <i>International Journal of Industrial Organization<\/i>, <i>43<\/i> 162-174","Hagiu, A., Wright, J. (2015). \"Marketplace or Reseller?\", <i>Management Science<\/i>, <i>61<\/i> (1),  184-203","Hagiu, A., Halaburda, H. (2014). \"Information and two-sided platform profits\", <i>International Journal of Industrial Organization<\/i>, <i>34<\/i> 25-35","Hagiu, A., Jullien, B. (2014). \"Search diversion and platform competition\", <i>International Journal of Industrial Organization<\/i>, <i>33<\/i> 48-60","Hagiu, A. (2014). \"Strategic Decisions for Multisided Platforms\", <i>MIT SLOAN MANAGEMENT REVIEW<\/i>, <i>55<\/i> (2),  71-80","Hagiu, A., Spulber, D. (2013). \"First-Party Content and Coordination in Two-Sided Markets\", <i>Management Science<\/i>, <i>59<\/i> (4),  933-949","Hagiu, A., Wright, J. (2013). \"Do You Really Want to Be an eBay?\", <i>Harvard Business Review<\/i>, <i>91<\/i> (3),  102-108","Hagiu, A., Yoffie, D. (2013). \"The New Patent Intermediaries: Platforms, Defensive Aggregators, and Super-Aggregators\", <i>Journal of Economic Perspectives<\/i>, <i>27<\/i> (1),  45-66","Hagiu, A., Lee, R. (2011). \"Exclusivity and Control\", <i>Journal of Economics &amp; Management Strategy<\/i>, <i>20<\/i> (3),  679-708","Hagiu, A., Jullien, B. (2011). \"Why do intermediaries divert search?\", <i>The RAND Journal of Economics<\/i>, <i>42<\/i> (2),  337-362","Hagiu, A. (2009). \"<scp>Two-Sided Platforms: Product Variety and Pricing Structures<\/scp>\", <i>Journal of Economics &amp; Management Strategy<\/i>, <i>18<\/i> (4),  1011-1043","Hagiu, A., Yoffie, D. (2009). \"What's Your Google Strategy?\", <i>Harvard Business Review<\/i>, <i>87<\/i> (4),  74-81","Hagiu, A. (2007). \"Merchant or Two-Sided Platform?\", <i>Review of Network Economics<\/i>, <i>6<\/i> (2)","Hagiu, A., Eisenmann, T. (2007). \"A staged solution to the catch-22\", <i>HARVARD BUSINESS REVIEW<\/i>, <i>85<\/i> (11),  25-+","Hagiu, A. (2006). \"Pricing and commitment by two-sided platforms\", <i>The RAND Journal of Economics<\/i>, <i>37<\/i> (3),  720-737","Hagiu, A., Evans, D., Schmalensee, R. (2006). \"Invisible Engines: How Software Platforms Drive Innovation and Transform Industries\", <i>MIT Press<\/i>"],"presentations":[],"awards_honors":["2023, Winner of the 2023 Antitrust Writing Awards: Academic Articles - Digital, ","2020, Harvard Business Review\u2019s 10 Must Reads on Platforms and Ecosystems, ","2020, Harvard Business Review cover article, ","2019, Hudson Exclusive edition of Harvard Business Review\u2019s 10 Must Reads 2019, ","2018, HBR's 10 Must Reads 2019, Harvard Business Review","2012, 2012 Best Paper on Competition Economics, Association of Competition Economics","2006, 2006 Annual Book Award for Excellence in Business, Management & Accounting, Association of American Publishers"]},"ambassador-type":[],"career-interest":[],"citizenship":[],"club-organization":[],"current-country":[],"current-industry":[],"region":[],"state":[],"undergraduate-major":[],"profile_types":[16],"faculty-departments":[1175],"staff-departments":[],"phd-student-departments":[],"programs":[],"directory-types":[35],"class_list":["post-10061","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andrei Hagiu - Boston University Questrom<\/title>\n<meta name=\"description\" content=\"Andrei Hagiu of Questrom School of Business. 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