{"id":10018,"date":"2024-08-06T16:42:52","date_gmt":"2024-08-06T20:42:52","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/peter-howard\/"},"modified":"2026-06-02T15:45:08","modified_gmt":"2026-06-02T19:45:08","slug":"peter-howard","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/peter-howard\/","title":{"rendered":"Peter  Howard"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Peter  Howard\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/HowardPeter.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:pjhoward@bu.edu\" itemprop=\"email\">\n          pjhoward@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Howard_Peter_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                    <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/peter-howard-74305911\/\" itemprop=\"url\">\n            Visit Website\n          <\/a>\n        <\/div>\n          <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          515D        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Peter  Howard<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tProfessor of the Practice, Marketing\t\t<\/p>\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tExecutive Director, Questrom Center for Action Learning\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Pete Howard is a Professor of the Practice at Boston University\u2019s Questrom School of Business and Executive Director of the Questrom Center for Action Learning and the Questrom Consulting Lab.  Pete teaches eCommerce strategy, Digital Business Strategy, Crisis Management and Leadership Communications.  <\/p>\n<p>Pete has over 40 years of experience as a corporate executive and in management consulting, including serving as Managing Director with Accenture Interactive, the digital experience practice within Accenture, CMO for a $3 billion online travel business, Head of Online Business Units for Staples, where he grew the $2 billion North American business unit and spent 2 years leading the $1 billion European business unit, based in Paris and Amsterdam.  Pete was also the VP of Marketing for Ross-Simons, where he launched and grew the ecommerce business, and held marketing roles with Digital Equipment Corporation and the Bradford Exchange.<\/p>\n<p>Prior Experience:<br \/>\n\u2022 Managing Director with Accenture Interactive, the digital experience agency within the global consulting firm Accenture<br \/>\n\u2022 Chief Marketing Officer for a $3 billion online travel business<br \/>\n\u2022 Head of Online Business Units for Staples (major office products company). Led the $2 billion North American business unit and also the $1 billion multichannel European business unit, based in Paris and Amsterdam.<br \/>\n\u2022 VP of Marketing for Ross-Simons, a n omnichannel jewelry and giftware retailer.<br \/>\n\u2022 Marketing roles with Digital Equipment Corporation and the Bradford Exchange.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\"><div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-education\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tEducation\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">MBA, University of Chicago, 1986<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">AB, University of Chicago, 1980<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U25374711","lastName":"Howard","firstName":"Peter ","middleName":"","suffixName":"","phone":"","email":"pjhoward@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Howard_Peter_CV.pdf","website":"https:\/\/www.linkedin.com\/in\/peter-howard-74305911\/","office":"515D","address":"595 Commonwealth Ave","bio":"Pete Howard is a Professor of the Practice at Boston University\u2019s Questrom School of Business and Executive Director of the Questrom Center for Action Learning and the Questrom Consulting Lab.  Pete teaches eCommerce strategy, Digital Business Strategy, Crisis Management and Leadership Communications.  \n\nPete has over 40 years of experience as a corporate executive and in management consulting, including serving as Managing Director with Accenture Interactive, the digital experience practice within Accenture, CMO for a $3 billion online travel business, Head of Online Business Units for Staples, where he grew the $2 billion North American business unit and spent 2 years leading the $1 billion European business unit, based in Paris and Amsterdam.  Pete was also the VP of Marketing for Ross-Simons, where he launched and grew the ecommerce business, and held marketing roles with Digital Equipment Corporation and the Bradford Exchange.\n\nPrior Experience: \n\u2022 Managing Director with Accenture Interactive, the digital experience agency within the global consulting firm Accenture \n\u2022 Chief Marketing Officer for a $3 billion online travel business\n\u2022 Head of Online Business Units for Staples (major office products company). Led the $2 billion North American business unit and also the $1 billion multichannel European business unit, based in Paris and Amsterdam. \n\u2022 VP of Marketing for Ross-Simons, a n omnichannel jewelry and giftware retailer. \n\u2022 Marketing roles with Digital Equipment Corporation and the Bradford Exchange.","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/HowardPeter.jpg","position":["Professor of the Practice, Marketing","Executive Director, Questrom Center for Action Learning"],"education":["MBA, University of Chicago, 1986","AB, University of Chicago, 1980"],"publications":[],"presentations":[],"awards_honors":[]},"ambassador-type":[],"career-interest":[],"citizenship":[],"club-organization":[],"current-country":[],"current-industry":[],"region":[],"state":[],"undergraduate-major":[],"profile_types":[18],"faculty-departments":[1173],"staff-departments":[],"phd-student-departments":[],"programs":[],"directory-types":[35],"class_list":["post-10018","profiles","type-profiles","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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