{"id":10014,"date":"2024-08-06T16:42:39","date_gmt":"2024-08-06T20:42:39","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/yanhua-bird\/"},"modified":"2026-08-31T16:50:05","modified_gmt":"2026-08-31T20:50:05","slug":"yanhua-bird","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/yanhua-bird\/","title":{"rendered":"Yanhua Bird"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-986eed52 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img decoding=\"async\" alt=\"Yanhua Bird\" style=\"object-fit:contain\" class=\"wp-post-image\" src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/BirdYanhua.jpg\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:ybird@bu.edu\" itemprop=\"email\">\n          ybird@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MO_Bird_Yanhua_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          566        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-986eed52 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-0f22d0a1 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 class=\"wp-block-post-title\">Yanhua Bird<\/h1>\n\n\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tAssistant Professor, Management and Organizations\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Yanhua Bird is an Assistant Professor of Management &amp; Organizations at Boston University\u2019s Questrom School of Business. Her research lies at the intersection of strategic human capital and responsible business. She examines how organizations and their leaders manage people amid changing social expectations and rapid advances in digital technology. Her work explores how organizational responses to these changes shape employee well-being, workplace inequality, and organizational performance. Methodologically, her work employs field experiments, natural experiments, and multi-method designs that combine large-scale corporate and employee-level data with qualitative evidence.<\/p>\n<p>Her empirical work spans a range of organizational settings, including global supply chains, digital platforms, entrepreneurial fundraising, healthcare, textiles, and teleservices. Her research has been published in leading journals such as Organization Science, Organizational Behavior and Human Decision Processes, Journal of Management Studies, and Organization Studies. She received her Ph.D. in Organizational Behavior from Harvard University and holds an M.A. in Management and dual bachelor\u2019s degrees in Sociology and Economics from Peking University.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\"><div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-education\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tEducation\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">PhD, Harvard University, 2020<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bird, Y., Li, Q., Zhou, X. (In Press). &#8220;Supervisory Support Shift: The Impact of Disability Inclusion on Coworker Productivity&#8221;, <i>Organization Science<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bird, Y. (2026). &#8220;Rating Anticipation and Strategic Downward Selection in Consumer-Generated Rating Systems: Evidence from a Peer-to-Peer Platform Market&#8221;, <i>Journal of Management Studies<\/i>, <i>63<\/i> (5),  2068-2122<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bird, Y. (2026). &#8220;Seal of Approval? Trust signals and cultural distance in a global peer-to-peer platform market&#8221;, <i>Organization Studies<\/i>, <i>47<\/i> (3),  511-536<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bird, Y., Li, ., Zhu, ., Liao, . (2025). &#8220;Gender and Social Entrepreneurship Fundraising: A Mission Drift Perspective&#8221;, <i>Organizational Behavior and Human Decision Processes<\/i>, <i>188<\/i><\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Bird, Y., Short, J., Toffel, M. (2019). &#8220;Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions&#8221;, <i>Organization Science<\/i>, <i>30<\/i> (4),  847-867<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Marquis, C., Bird, Y. (2018). &#8220;The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China&#8221;, <i>Organization Science<\/i>, <i>29<\/i> (5),  948-968<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Marquis, C., Toffel, M., Zhou, Y. (2016). &#8220;Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing&#8221;, <i>Organization Science<\/i>, <i>27<\/i> (2),  483-504<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U24182517","lastName":"Bird","firstName":"Yanhua","middleName":"","suffixName":"","phone":"","email":"ybird@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MO_Bird_Yanhua_CV.pdf","website":"","office":"566","address":"595 Commonwealth Ave","bio":"Yanhua Bird is an Assistant Professor of Management & Organizations at Boston University\u2019s Questrom School of Business. Her research lies at the intersection of strategic human capital and responsible business. She examines how organizations and their leaders manage people amid changing social expectations and rapid advances in digital technology. Her work explores how organizational responses to these changes shape employee well-being, workplace inequality, and organizational performance. Methodologically, her work employs field experiments, natural experiments, and multi-method designs that combine large-scale corporate and employee-level data with qualitative evidence.\n\nHer empirical work spans a range of organizational settings, including global supply chains, digital platforms, entrepreneurial fundraising, healthcare, textiles, and teleservices. Her research has been published in leading journals such as Organization Science, Organizational Behavior and Human Decision Processes, Journal of Management Studies, and Organization Studies. She received her Ph.D. in Organizational Behavior from Harvard University and holds an M.A. in Management and dual bachelor\u2019s degrees in Sociology and Economics from Peking University.","bu_profile_image_url":"http:\/\/questromapps.bu.edu\/images\/facstaff\/BirdYanhua.jpg","position":["Assistant Professor, Management and Organizations"],"education":["PhD, Harvard University, 2020"],"publications":["Bird, Y., Li, Q., Zhou, X. (In Press). \"Supervisory Support Shift: The Impact of Disability Inclusion on Coworker Productivity\", <i>Organization Science<\/i>","Bird, Y. (2026). \"Rating Anticipation and Strategic Downward Selection in Consumer-Generated Rating Systems: Evidence from a Peer-to-Peer Platform Market\", <i>Journal of Management Studies<\/i>, <i>63<\/i> (5),  2068-2122","Bird, Y. (2026). \"Seal of Approval? Trust signals and cultural distance in a global peer-to-peer platform market\", <i>Organization Studies<\/i>, <i>47<\/i> (3),  511-536","Bird, Y., Li, ., Zhu, ., Liao, . (2025). \"Gender and Social Entrepreneurship Fundraising: A Mission Drift Perspective\", <i>Organizational Behavior and Human Decision Processes<\/i>, <i>188<\/i>","Bird, Y., Short, J., Toffel, M. (2019). \"Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions\", <i>Organization Science<\/i>, <i>30<\/i> (4),  847-867","Marquis, C., Bird, Y. (2018). \"The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China\", <i>Organization Science<\/i>, <i>29<\/i> (5),  948-968","Marquis, C., Toffel, M., Zhou, Y. 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