{"id":10000,"date":"2024-08-06T16:42:10","date_gmt":"2024-08-06T20:42:10","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/profiles\/jonathan-hibbard\/"},"modified":"2026-04-07T15:05:41","modified_gmt":"2026-04-07T19:05:41","slug":"jonathan-hibbard","status":"publish","type":"profiles","link":"https:\/\/www.bu.edu\/questrom\/profiles\/jonathan-hibbard\/","title":{"rendered":"Jonathan Hibbard"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group alignfull profile__standard-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-columns profile__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column profile__left-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\"><figure class=\"profile__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1487\" height=\"1707\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/08\/HibbardJonathan.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:contain;\" srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/08\/HibbardJonathan.jpg 1487w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/08\/HibbardJonathan-261x300.jpg 261w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/08\/HibbardJonathan-610x700.jpg 610w\" sizes=\"auto, (max-width: 1487px) 100vw, 1487px\" \/><\/figure>\n\n<aside class=\"profile__contact profile__contact--api wp-block-amp-profile-contact\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  <h5>Contact<\/h5>\n  <div class=\"profile__contact-row\">\n          <div class=\"profile__contact-cell profile__contact-cell--phone\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Phone\n      <\/h6>\n      <p class=\"has-p-2-font-size\" itemprop=\"telephone\">\n        617-353-4411      <\/p>\n    <\/div>\n              <div class=\"profile__contact-cell profile__contact-cell--email\">\n        <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n        Email\n      <\/h6>\n      <p class=\"has-p-2-font-size\">\n        <a href=\"mailto:jhibbard@bu.edu\" itemprop=\"email\">\n          jhibbard@bu.edu        <\/a>\n      <\/p>\n    <\/div>\n          <\/div>\n\n      <div class=\"profile__contact-buttons\">\n              <div class=\"wp-block-button is-style-primary-button\">\n          <a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Hibbard_Jonathan_CV.pdf\">\n            Download CV\n          <\/a>\n        <\/div>\n                <\/div>\n  \n      <div class=\"profile__contact-row\">\n\n              <div class=\"profile__contact-cell profile__contact-cell--office\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px;\">\n          Office\n        <\/h6>\n        <p class=\"has-p-2-font-size\" itemprop=\"workLocation\">\n          602        <\/p>\n      <\/div>\n                    <div class=\"profile__contact-cell profile__contact-cell--bu\">\n          <h6 class=\"wp-block-heading has-h-8-font-size\" style=\"font-weight: 500; text-transform: uppercase; margin-top: 0px\">\n            Boston University <br \/>\n            Questrom School of Business\n          <\/h6>\n                        <p class=\"has-p-2-font-size\" itemprop=\"address\">\n                Rafik B. Hariri Building <br \/>\n                595 Commonwealth Avenue <br \/>\n                Boston, MA 02215\n              <\/p>\n                  <\/div>\n          <\/div>\n  <\/aside><\/div>\n\n\n\n<div class=\"wp-block-column profile__right-column is-layout-flow wp-container-core-column-is-layout-3bd72ab2 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group profile__header-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group profile__header-content has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h2 class=\"wp-block-post-title\">Jonathan Hibbard<\/h2>\n<div class=\"alignfull wp-block-amp-profile-position\">\n\t\t\t<p class=\"has-text-align-left has-text-transform-uppercase has-p-2-font-size\" style=\"text-transform: uppercase; font-weight: 600\">\n\t\t\tAssistant Professor, Marketing\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-bio\">\n\t<p>Professor Hibbard&#039;s research focuses on marketing strategy, the design and management of marketing channels, the valuation of marketing relationships as assets, and branding. His work has been published in the Journal of Marketing Research, Journal of Retailing, Journal of Interactive Marketing, Psychology &amp; Marketing, Business Strategy Review, and The Journal of Business &amp; Industrial Marketing. He has authored teaching cases used at universities worldwide and has presented his research at international forums. Professor Hibbard has worked with organizations in a variety of industries on research and executive teaching and development projects in Europe, Asia, Africa, and South and North America.<\/p>\n<p>At the Questrom School of Business, Professor Hibbard teaches in the award-winning, flagship set of undergraduate courses known as The Cross Functional Core. He has also taught in BU programs in China, Korea, and Japan. Professor Hibbard received his MBA and Ph.D. in marketing from the Kellogg School of Management at Northwestern University. Prior to joining the faculty, Professor Hibbard worked for a number of years in sales, marketing, and public relations. His experience included stints in the computer industry as a sales representative, in marketing and public relations, and as a researcher and case writer at the Harvard Business School.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profile-data profile-data\">\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-education\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tEducation\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">PhD, Northwestern University, J.L. Kellogg Graduate School of Management, 1995<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">MBA, Northwestern University, J.L. Kellogg Graduate School of Management, 1988<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">BSBA, Boston University School of Management, 1982<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-group profile__data-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained wp-block-amp-profile-publications\">\n\t<h5 class=\"wp-block-heading\" style=\"font-weight: 500\">\n\tPublications\t<\/h5>\n\n\t<div class=\"wp-block-group profile__data-row has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t<p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Eslami, H., Kacker, M., Hibbard, J. (2019). &#8220;Antecedents of Locus of Causality Attributions for Destructive Acts in Distribution Channels&#8221;, <i>Journal of Business Research<\/i>, <i>107<\/i> 302-314<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hibbard, J., Kacker, M., Sadeh, F. (2019). Performance Impact of Distribution Expansion: A Review and Research Agenda. In JR, Brown., R, Dant., CA, Ingene. (Eds.), &#8220;Handbook of Research on Distribution Channels&#8221;, <i>Edward Elgar<\/i> 43496-43496<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Kim, S., Hibbard, J., Swain, S. (2011). &#8220;Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?&#8221;, <i>Journal of Retailing<\/i>, <i>87<\/i> (4),  521-539<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Brunei, F., Hibbard, J. (2006). &#8220;Using Innovations in Student Teaming to Leverage Crossfunctional and Marketing Learning: Evidence from a Fully Integrated Undergraduate Core&#8221;, <i>Marketing Education Review<\/i>, <i>16<\/i> (3),  15-23<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Gregan-Paxton, J., Hibbard, J., Brunel, F., Azar, P. (2002). &#8220;&#8221;So that&#8217;s what that is&#8221;: Examining the impact of analogy on consumers&#8217; knowledge development for really new products&#8221;, <i>Psychology and Marketing<\/i>, <i>19<\/i> (6),  533-550<\/p><p class=\"has-text-align-left has-neutral-01-color has-text-color has-link-color has-p-2-font-size\">Hibbard, J., Kumar, N., Stern, L. (2001). &#8220;Examining the impact of destructive acts in marketing channel relationships&#8221;, <i>Journal of Marketing Research<\/i>, <i>38<\/i> (1),  45-61<\/p>\t\t<\/p>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":10001,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"bu_is_from_api":true,"buID":"U22762317","lastName":"Hibbard","firstName":"Jonathan","middleName":"D.","suffixName":"","phone":"617-353-4411","email":"jhibbard@bu.edu","pronouns":"","cv":"http:\/\/questromapps.bu.edu\/faculty\/uploadFiles\/cvUploadsProfile\/MK_Hibbard_Jonathan_CV.pdf","website":"","office":"602","address":"595 Commonwealth Ave","bio":"<p>Professor Hibbard&#39;s research focuses on marketing strategy, the design and management of marketing channels, the valuation of marketing relationships as assets, and branding. His work has been published in the Journal of Marketing Research, Journal of Retailing, Journal of Interactive Marketing, Psychology &amp; Marketing, Business Strategy Review, and The Journal of Business &amp; Industrial Marketing. He has authored teaching cases used at universities worldwide and has presented his research at international forums. Professor Hibbard has worked with organizations in a variety of industries on research and executive teaching and development projects in Europe, Asia, Africa, and South and North America.<br \/><br \/>At the Questrom School of Business, Professor Hibbard teaches in the award-winning, flagship set of undergraduate courses known as The Cross Functional Core. He has also taught in BU programs in China, Korea, and Japan. Professor Hibbard received his MBA and Ph.D. in marketing from the Kellogg School of Management at Northwestern University. Prior to joining the faculty, Professor Hibbard worked for a number of years in sales, marketing, and public relations. His experience included stints in the computer industry as a sales representative, in marketing and public relations, and as a researcher and case writer at the Harvard Business School.<\/p>","position":["Assistant Professor, Marketing"],"education":["PhD, Northwestern University, J.L. Kellogg Graduate School of Management, 1995","MBA, Northwestern University, J.L. Kellogg Graduate School of Management, 1988","BSBA, Boston University School of Management, 1982"],"publications":["Eslami, H., Kacker, M., Hibbard, J. (2019). \"Antecedents of Locus of Causality Attributions for Destructive Acts in Distribution Channels\", <i>Journal of Business Research<\/i>, <i>107<\/i> 302-314","Hibbard, J., Kacker, M., Sadeh, F. (2019). Performance Impact of Distribution Expansion: A Review and Research Agenda. In JR, Brown., R, Dant., CA, Ingene. (Eds.), \"Handbook of Research on Distribution Channels\", <i>Edward Elgar<\/i> 43496-43496","Kim, S., Hibbard, J., Swain, S. (2011). \"Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?\", <i>Journal of Retailing<\/i>, <i>87<\/i> (4),  521-539","Brunei, F., Hibbard, J. (2006). \"Using Innovations in Student Teaming to Leverage Crossfunctional and Marketing Learning: Evidence from a Fully Integrated Undergraduate Core\", <i>Marketing Education Review<\/i>, <i>16<\/i> (3),  15-23","Gregan-Paxton, J., Hibbard, J., Brunel, F., Azar, P. (2002). \"\"So that's what that is\": Examining the impact of analogy on consumers' knowledge development for really new products\", <i>Psychology and Marketing<\/i>, <i>19<\/i> (6),  533-550","Hibbard, J., Kumar, N., Stern, L. 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