{"id":25007,"date":"2026-02-26T08:07:41","date_gmt":"2026-02-26T13:07:41","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/?p=25007"},"modified":"2026-06-17T10:22:14","modified_gmt":"2026-06-17T14:22:14","slug":"lindner-marketing-case-competition-launch","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/","title":{"rendered":"Lindner Marketing Case Competition Launch"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--2);padding-left:var(--wp--preset--spacing--2)\">\n<p class=\"wp-block-paragraph\">This spring, Questrom launched the Lindner Marketing Case Competition, drawing more than 170 participating students, as another stellar opportunity to work with real-world clients. The inaugural Lindner Marketing Case Competition is proudly sponsored by <a href=\"https:\/\/www.linkedin.com\/company\/sprouts-farmers-market\/\">Sprouts Farmers Market<\/a>, shaping how millions shop for healthy food.<br>With cash prizes of $10,000, $6,000, and $4,000, 44 teams across undergraduate, specialized master\u2019s, and MBA programs are putting fresh thinking into action. Round 1 kicked off in February, introducing Questrom students to a timely challenge: develop a strategic New England rollout for Sprouts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div id=\"slider-6a8027bd-fc72-4b41-9941-22fb7783926f\" class=\"wp-block-emay-gutenberg-slider\"><div class=\"swiper\"><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20260128-Lindner-Case-Comp-Kick-off-0508-presentation-hero-2026.webp\" alt=\"\" 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srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20251103-Linder-Case-Comp-Info-Session-0324-presentation-hero-2026.webp 1000w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20251103-Linder-Case-Comp-Info-Session-0324-presentation-hero-2026-300x200.webp 300w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20251103-Linder-Case-Comp-Info-Session-0324-presentation-hero-2026-700x467.webp 700w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20260128-Lindner-Case-Comp-Kick-off-1556-presentation-hero-2026.webp\" alt=\"\" class=\"wp-image-25020\" 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srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20260128-Lindner-Case-Comp-Kick-off-1551-presentation-hero-2026.webp 1000w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20260128-Lindner-Case-Comp-Kick-off-1551-presentation-hero-2026-300x200.webp 300w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20260128-Lindner-Case-Comp-Kick-off-1551-presentation-hero-2026-700x467.webp 700w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div><button type=\"button\" class=\"swiper-button-prev\"><\/button><button type=\"button\" class=\"swiper-button-next\"><\/button><div class=\"swiper-pagination\"><\/div><\/div><\/div>\n<style>\n  #slider-6a8027bd-fc72-4b41-9941-22fb7783926f > .swiper > .swiper-wrapper > .swiper-slide {\n    width: 100%  }\n<\/style>\n<script>\n  if( typeof swiperOpts === 'undefined' ) {\n    var swiperOpts = {};\n  }\n\n  swiperOpts['slider-6a8027bd-fc72-4b41-9941-22fb7783926f'] = {\n    simulateTouch: true,\n    keyboard: {\n      enabled: true\n    },\n    navigation: {\n      nextEl: \"#slider-6a8027bd-fc72-4b41-9941-22fb7783926f > .swiper > .swiper-button-next\",\n      prevEl: \"#slider-6a8027bd-fc72-4b41-9941-22fb7783926f > .swiper > .swiper-button-prev\",\n      enabled: true,\n    },\n    pagination: {\n      el: \"#slider-6a8027bd-fc72-4b41-9941-22fb7783926f > .swiper > .swiper-pagination\",\n      type: \"bullets\",\n      enabled: false,\n      clickable: false,\n    },\n    autoHeight: true,\n    autoplay: {\n      enabled: false,\n      delay: 3000    },\n    freeMode: {\n      enabled: false    },\n    loop: true,\n    slidesPerView: 1,\n    slidesPerGroup: 1,\n    speed: 300,\n    effect: \"slide\",\n    spaceBetween: 0,\n    centeredSlides: false,\n    breakpoints: {\n          },\n    watchSlidesProgress: true,\n    a11y: true,\n    disableAutoplayOnInteraction: false  };\n<\/script><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">Sprouts started out in the 1940s as a <a href=\"https:\/\/www.tastingtable.com\/935400\/sprouts-farmers-market-had-a-humble-beginning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Farmer&#8217;s Market in San Diego.<\/a> The first official Sprouts store opened in 2002, and today the Phoenix-based grocer employs more than 30,000 people nationwide. Known for serving vegan, vegetarian, pescatarian, gluten-free, and food-allergy households, Sprouts offers students a brand with both scale and mission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e25f640f wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--2);padding-left:var(--wp--preset--spacing--2)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The competition is made possible through the generosity of donors Mark and Debbie Lindner. After researching institutions across the Northeast, they chose Boston University Questrom School of Business because its mission\u2014to create value for the world\u2014aligned closely with their own philanthropic vision and desire to invest in the next generation of business leaders.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mark Lindner currently leads an elite program at San Diego State University (SDSU), Fowler Scholars, along with being a full-time lecturer in the Fowler School of Business for both MBA and undergraduate students. Prior to retiring, Mark spent 35 years in the consumer products industry with both Molson Coors and Mark Anthony Group. His roles included building a national import and craft team and overseeing one of the largest operating divisions within Molson Coors. Along the way, he developed a patented Beer Merchant training program and helped design a professional development curriculum at SDSU focused on preparing students for long-term career success.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-6-font-size\">Panel of judges:<\/h2>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list has-p-1-font-size\">\n<li>Jackie Coffey, Vice President, Marketing, Media &amp; Performance, Sprouts Farmers Market<\/li>\n\n\n\n<li>Glen Thornborough, President, TD Garden and Chief Operating Officer, Boston Bruins<\/li>\n\n\n\n<li>Shore Gregory, CEO &amp; Co-Founder, Row 34 Restaurant Group<\/li>\n\n\n\n<li>Edward Rich, Executive Director, J.P. Morgan Private Client<\/li>\n\n\n\n<li>Saba Solomon, Vice President, Relationship Manager, J.P. Morgan Private Client<\/li>\n\n\n\n<li>Mark Lindner, Director, Fowler Scholars Program, Professional Development \u2013 MBA &amp; Undergraduate<\/li>\n<\/ul>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Final competition is March 28<sup>th<\/sup>. The winners will compete for:<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list has-p-1-font-size\">\n<li><strong>1st Place:<\/strong> $10,000<\/li>\n\n\n\n<li><strong>2nd Place:<\/strong> $6,000<\/li>\n\n\n\n<li><strong>3rd Place:<\/strong> $4,000<\/li>\n<\/ul>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Lindner Marketing Case Competition represents Questrom\u2019s commitment to experiential learning, where students test ideas in real markets, receive feedback from senior industry leaders, and build the confidence to lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The competition will return in Spring 2027.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This spring, Questrom launched the Lindner Marketing Case Competition, drawing more than 170 participating students, as another stellar opportunity to work with real-world clients. The inaugural Lindner Marketing Case Competition [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1368,1193,1,1311],"tags":[1347],"class_list":["post-25007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential-learning","category-featured","category-recent","category-undergraduate","tag-case-competition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lindner Marketing Case Competition Launch - Boston University Questrom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lindner Marketing Case Competition Launch - Boston University Questrom\" \/>\n<meta property=\"og:description\" content=\"This spring, Questrom launched the Lindner Marketing Case Competition, drawing more than 170 participating students, as another stellar opportunity to work with real-world clients. The inaugural Lindner Marketing Case Competition [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Boston University Questrom\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T13:07:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T14:22:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20251103-Linder-Case-Comp-Info-Session-0177-presentation-hero-2026.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katie Gauthier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Gauthier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/\"},\"author\":{\"name\":\"Katie Gauthier\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/#\/schema\/person\/bd9626016bdb11f0b0c347f7bb6cb8a3\"},\"headline\":\"Lindner Marketing Case Competition Launch\",\"datePublished\":\"2026-02-26T13:07:41+00:00\",\"dateModified\":\"2026-06-17T14:22:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/\"},\"wordCount\":412,\"image\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2026\/02\/20251103-Linder-Case-Comp-Info-Session-0177-presentation-hero-2026.webp\",\"keywords\":[\"Case Competition\"],\"articleSection\":[\"Experiential Learning\",\"Featured\",\"Recent\",\"Undergraduate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/\",\"url\":\"https:\/\/www.bu.edu\/questrom\/blog\/lindner-marketing-case-competition-launch\/\",\"name\":\"Lindner Marketing Case Competition Launch - 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